For interior and product design veteran Tammy Price, owner of Fragments Identity, "pillows are like art. They can transform a space, they can make a plain sofa come to life, they can change the texture of a chair."  Which may not be true of every pillow, but the detail of the textiles Tammy choses make spaces feel special in a way that mass produced goods can't. She has an eye, and it's one that caught our attention. 

We checked in with the designer to find out where she catches that inspiration train and the story behind the piece of furniture that got away. 

TELL US A LITTLE BIT ABOUT YOUR BACKGROUND. HOW YOU CAME UP WITH FRAGMENTS IDENTITY, AND HOW THE BUSINESS FITS INTO YOUR IDENTITY. 

I have been an interior designer, showroom owner and interior home product developer for the past 29 years. Design was my passion and when I created new products it was always a “piece of this, with a piece of that”, which I felt were the “fragments” of different elements. It is a complete reflection of things that I love. A mix of old and new, crispness and awesome textiles. I am a lover of all textiles! 

WHAT IS IT ABOUT INTERIOR TEXTILES THAT APPEALS TO YOU?

Absolutely everything! Tone, texture, the way they fabricate. In a way they are a blank canvas that you can create into many many things. They can become incredible art! 

WHERE DO YOU FIND INSPIRATION?

I think that when you are so deeply passionate about something, you can find inspiration in absolutely everything. There is no shortage. 

WHEN YOU RUN YOUR OWN BUSINESS IS IT POSSIBLE TO SEPARATE WORK AND PERSONAL?

Well, design flows 24/7 for me, but I still make sure that I always take the time to prioritize for my family. It’s really great to surround yourself by people who understand your creativity and let you be who you are. 

WHAT'S THE MOST SURPRISING ELEMENT--SO FAR-- OF BEING A FEMALE ENTREPRENEUR? 

By being a female entrepreneur, you can find a way to make everything happen and open every door you want to go through.- there is always way!!

WHAT'S A SURPRISING PAST JOB YOU HAD THAT BENEFITS YOU TODAY?

During college, studying for my degree in design, I worked retail management and visual merchandising. While it wasn’t interior design, that job really gave me the platform and opportunity to learn about design and product development. 

WHAT'S THE BIGGEST MISTAKE MOST PEOPLE MAKE WITH INTERIOR DESIGN?

Not being patient enough to wait for it to all come together. The designer has the whole vision, but it takes time for it to all come together and you have to wait for it to unfold. 

YOUR BEST PIECE OF ADVICE FOR YOUNG FEMALE ENTREPRENEURS?

Never let somebody tell you that you can’t do something, because you can. Just do it and go for it.

"Just do it and go for it." 

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WHAT'S A PIECE OF FURNITURE YOU FOUND, DIDN'T PURCHASE, AND HAS HAUNTED YOU FOREVER?

While I was driving through Napa, I spotted a vintage club chair that I had to have! At the time, I was driving a rental car and I tried to fit this chair in that car every way possible until I had to give up :( I still want that chair!

Be sure to check out Fragments Identity in the Create & Cultivate Office and Guest Bedroom!