You know it’s a good coversation when you run out of time talking with someone before you run out of topics to discuss, which is what happened when we sat down with Tinx for the keynote of our Future Summit in Austin over the weekend.

One of the most-popular influencers and content creators on social media today, Tinx has built a tight-knit community across multiple platforms, including Instagram (512K followers), and TikTok (1.5M followers). Recently, she’s added another title to her multi-hyphenate bio—author. Her first book, The Shift, a collection of all her best advice on embodying main character energy in your own life, drops in May, but you don’t have to wait that long for new nuggets of wisdom from her.

Below, Tinx sounds off on some of the questions she wasn’t able to answer on stage in Austin.

What’s the next big tech/social platform we’re going to all be using?

It’s so hard to predict. Look at TikTok… It was around for a while and then all of a sudden it exploded. I will say, I think that Pinterest is having a little bit of a resurgence, or rather it never went away. It’s such a stable platform.

In terms of content planning, do you typically plan your content out in advance, or do you go off the cuff? What would you advise for new creators looking to grow their engagement?

I love being off the cuff with my followers. My community has come to know me for my spur-of-the-moment hot takes, and they also like to know what I’m up to in the day. I wish I could say I planned it out, but it’s very in the moment!

How did you figure out the best rates to offer to brand partners, especially when starting out?

They say hire for your weaknesses and sadly, I’m not a very good negotiator. Luckily I started working with the manager quite early on, Seth Jacobs, and he helped form a strategy for rates and packages. It’s been so helpful to have a team that I trust.

I’m having trouble translating my brand from my blog and Instagram to TikTok, what is your advice?

I think it’s important to keep in mind that people go to different platforms for different types of entertainment or education. Think about how you use each of the platforms. For me, I’m on Instagram all the time looking at stories in between meetings and what not. Whereas with TikTok, I usually go on at the end of the day to relax, watch for a while, and laugh!

What’s the best way to get eyeballs on my content? I’ve been in the game for a bit but I’m not yet getting as much traction as I want.

Consistency, consistency, consistency. I know it can be so tiring, but keeping your content consistent is so important. Ultimately, it’s a numbers game, and you have to play the algorithm to win. I also think cross promoting on different platforms can help!

How do different generations (millennials/Gen Z) react to your content? Do they want different things?

They absolutely want different things. Sometimes I’ll make a piece of content with my millennial friends in mind, but I also speak a lot to the younger generation because that’s what I’m passionate about. My goal in life is to empower young women to know their worth, so sometimes I try to put myself in my 19-year-old self’s shoes to give the best advice.

What will be in your book that you haven’t already shared?

So many personal anecdotes and stories that I wanted to save for this exact moment. I also expand on a lot of my theories and share some new ones that I’ve been saving up. It’s the most intimate piece of work that I’ve ever made and I can’t wait to share it with the world.

What is your favorite topic to talk about with your audience? What does your audience like most?

I feel lucky that my audience likes to discuss a range of topics with me. Whether it’s pop culture or dating advice or fashion, they really go there with me and it’s so wonderful because that’s what life is. A little bit of everything. My favorite is probably tricks and tips though. I love getting a great life hack from a follower or sharing one of mine with everyone and then seeing them use it in their everyday lives. That’s what it’s all about!