Beekeeper's Naturals Founder On Selling Products At Markets To Raising 15 Mil
You have to start somewhere and Carly Stein will vouch for that statement. After years of battling on-and-off tonsillitis, Stein found relief in a combo of tree and plant resin created by bees, called propolis. She took that ingredient to launch a line of natural products called Beekeeper's Naturals, that would help not only her with her autoimmune problems, but help others boost their health from energy to concentration, and even battling brain fog.
But as many founders know, when you create a new product it can be hard to have others gain trust in what you're selling, especially for Stein who was working with ingredients that are a mix of ancient and modern science. She started by bootstrapping for 6 months, and selling at farmer's markets as a one woman show. The product took off as she was able to raise over $600,000. She then tapped into her circle of clients who saw the need for what she was selling, and many became investors for the seed round, leading her to fundraise over 15 million towards her business. Listen more below on the steps she took to get her business to success, and even some bumps in the road that didn't stop her from following her passion.
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