ABOUT THE EPISODE

Branding is more than designing products that look great on Instagram. In fact, research has shown that great, consistent branding can actually increase revenue by 33%. 

Which is something Kelli Adams has witnessed firsthand.

As the chief creative officer of the wildly popular canned sparkling tequila seltzer brand Onda, she’s helped the brand become a multi-million dollar business and amass a huge following of fans.

On this episode of WorkParty, Kelli shares how she developed the visual identity for Onda, where she seeks inspiration when she’s creatively blocked, and so much more.

RESOURCES

To join the WorkParty click HERE

To connect with Kelli Adams click HERE

To connect with Jaclyn Johnson click HERE

To learn more about Onda click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS . . .

Developing fresh takes on brand identity

How to navigate constructive criticism

Delivering client expectations while remaining true to yourself

The brands that have influenced Onda's vision

How to resist the pressure to follow what’s popular

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