ABOUT THE EPISODE

After several successful years leading teams at popular retail brands like Nautica and Victoria’s Secret, Michelle Grant found herself looking for a new challenge. Not only that, the underlying messages of the exclusive lingerie industry were wearing on her mind. 

Instead of attempting to work through burnout, Michelle listened to her gut. She quit her 9-to-5 job, learned the ins and outs of building a business, and ended up launching Lively—a lingerie brand built on a mission to empower and innovate, all while providing ultimate comfort. 7 years later Michelle isn’t just leading a brand—she’s leading and inspiring a community of women to live passionately and confidently.

But Michelle’s approach to business has been a little unconventional—she didn’t just launch with a product, she launched with an idea. On this episode of WorkParty, Michelle is giving us the low down on her pivot away from traditional business plans, how she continues to innovate in the Lingerie industry, and what it means to live, work, and play in Beta. 

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Michelle Grant click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Lively click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The value of networking and strategies for forming new relationships.

• How Michelle's previous roles set her up to start Lively.

• How Lively's community-first strategy led to a widely successful ambassador program.

• The implementation of levers, and how entrepreneurs can activate them for business.

• What it means to live in the beta, and how to apply it to your life.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Shopify | Go to shopify.com/party for a free 14 day trial and get access to Shopify's entire suite of features.

Bliss | Head to blissworld.com and receive 25% off your purchase of Block Star Daily Mineral Sunscreen with code PARTY.

Printfresh | Visit printfresh.com/workparty or use code PARTY for 15% off your first order.