ABOUT THE EPISODE

Designer and entrepreneur Liz Lange pioneered "maternity chic" by creating stylish, body conscious clothes for pregnant women—something that surprisingly didn’t exist in the 1990s.  Working alone out of a one-room office, she created Liz Lange Maternity, a brand that changed the face of maternity fashions and disrupted the industry before anyone else had the chance to.  

She’s forged huge partnerships with Nike and Target and has dressed most major pregnant celebrities, from Cindy Crawford to Reese Witherspoon. After selling her namesake brand, the industry innovator made a major return with the purchase of Figue, a popular ready-to-wear dress brand. While she’s been hard at work as Creative Director, she’s also jumped right into the role of CEO, strategizing the brand’s fresh perspective on direct to consumer growth. 

On this episode of WorkParty, the industry icon covers everything from how she built her maternity empire from the ground up to the importance of having a strong POV in the fashion industry. 

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Liz Lange click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Figue click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The begining of her career as as a staff writer for Vogue
• The moment she realized she was actually revolutionizing the category of maternity clothing
• Dressing pregnant celebrities like Gwenyth Paltrow, Kate Winslet and Julia Roberts.
• Forging partnerships with brands like Target and Nike.
• What it was like selling the business she built to a private equity firm.
• Her experience and work investing in women-led companies like Harper Wilde and Carbon 38.
• The skills that are essential to working in the fashion industry.
• Taking over an already established brand.

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Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

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