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Rooting Your Brand in Community-Engaging Rituals with Crown Affair's Dianna Cohen

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ABOUT THE EPISODE

In a notoriously saturated market, new beauty brands need more than just a solid formula to stand out. They need transformative ideas. 

When Dianna Cohen set out to launch Crown Affair, she wanted high quality hair care that was more than just another clean product in a pretty bottle. She wanted to turn haircare into a special moment, rooted in ritual. You know, those little practices that make up the in-between time stamps of the day—those personal moments that help you feel calm, centered, and whole.

Though Crown Affair is relatively new to the market, it has earned a respectable place disrupting the haircare space thanks to its innovative products and Dianna’s commitment to the craft of taking care—both in haircare and business practices. 

On this episode of WorkParty, Dianna shares how she built her business from the foundation of such a personal practice, and why that alone is so important to owning a successful business.


EPISODE TOPICS

  • Taking the Leap: Her Pivot From Levitate to Crown Affair

  • Why Creating a Ritual Has Been Crucial to Her Success

  • How She Knew It Was Time to Build Something of Her Own

  • Utilizing Her Art History Background to Influence Branding

  • Process of Developing Custom Goods vs. Contract Manufacturing

  • Tips and Tricks to Help You Reach Your Hair Care Goals

  • Practicing Mindful Leadership to Improve Company Culture

  • The Power of Community, Connection, and Mentorship

  • Importance of Hiring Fast, Firing Slow, and Finding Seasoned Professionals


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