“Let's face it, every person getting married wants something unique to them...not something they see coming and going,” says Brooke Brinkman, Vice President, Marketing & Communication at Simon G. The fine jewelry brand has been around for over three decades, witnessed alllll of the diamond trends, and really pride themselves on combining old world design with modern tech to create stunning and unique looks.  So why wouldn’t we look to them when pouring over diamond pics and options?

The good news: you can follow trends and still be unique. And there is a new trend on the rise. “While we’ve seen round diamonds take center stage as the most popular choice for engagement rings for years,” the exec shares, “we are so stoked to see oval diamonds increasing in demand.”

The bling boss knows what she’s talking about. According to Rare Carat, "Ovals are the breakout star of 2017, rising 40% in just six months.” This isn’t surprising to Simon G., which offers an array of engagement rings to suit every bride’s desire.

“The oval diamond is a classic shape with royal roots, but offers many benefits for the person who wants something a bit different, but not too trendy.  At the end of the day you want to enjoy your ring for years to come, so trendy is good, but not if it doesn't allow your ring to be timeless,” says Brinkman.  Adding, ‘Oval diamonds are the current trend, but they also provide the bonus of longevity. i.e. they’re not just an “of-the-moment” piece.

Oval diamonds have a few other bonuses as well. “Oval diamonds carry most of their weight on the surface, so compared to their round counterpart of the same size, an oval diamond will appear larger. Another perk with choosing this on trend cut is that because of their shape, Oval diamonds can give the effect of an elongated finger. Lastly, and maybe the most important plus, is that Oval diamonds are cut the same way as a round diamond, so you won’t sacrifice on sparkle and they shouldn’t cost much more --- any trend that doesn’t sacrifice shine or budget, count us in!”

Shop a few of the best options for this new trend from Simon G.’s collections. And then if you like it, go ahead, put a ring on it.

From the Delicate Collection, this engagement set features an oval center diamond.

A .18 ct oval center diamond in a halo is the focus of this darling set of rings, while .37 ctw of pave set diamonds are the final perfecting touch.

From the Passion Collection, this stunning option has a classic style setting features a double halo design built for an oval center stone. It contains .40 ctw of side diamonds.

Also from the Passion Collection, this is a classic halo design engagement ring made for an oval center stone contains .45 ctw of white diamonds.

Would rock an oval rock? Let us know in the comments below!

MORE FROM OUR BLOG