Ask an Expert: How to Sell Through Video, According to a Business Coach
We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!
Photo: Courtesy of Tiffany Carter
During COVID-19, you have to step up your social media game—and, according to business coach, Tiffany Carter, video is essential for engaging your followers. Whether you are going live on Instagram, pumping out some quick stories, or posting vids directly to your page, if you aren’t using video, you’re not making the most of your social channels.
In this installment of our Instagram Live Ask an Expert series, we asked the founder of ProjectME to walk us through her best tips for turning videos into conversions. If you’re afraid to go live, show your face on camera, or even just make your videos worth watching, scroll on for her best tips, and be sure to follow Create & Cultivate on Instagram to tune into the next conversation.
Video Is A Must!
“It is an 80% higher conversion rate when you share services and products on video rather than standard text posts.”
“You need to do video every day in your stories.”
“Its vulnerable to be our silly, goofy, awkward selves, but that converts the best.”
Use The EASE Method
E - Energy and Engagement
“You cannot fake energy. Get into the highest possible energy state you can get in for that moment. Do jumping jacks, put on fun music, call a friend to hype you up, whatever it takes”
“Look at the screen as though it is your best friend and use those same mannerisms you would use in real life.”
“The first ten seconds are crucial, especially for pre-recorded videos. It determines if someone will click on or off. Do not start a video with ‘hey, guys,’ it’s basic, it doesn’t work, it’s not engaging.“
A - Authority and Confidence
“You need to establish yourself as the authority in your niche.”
“What we tend to do [when we lack confidence] are weird things like looking down, not getting close to the video, or hair twirling. These nervous habits don’t translate.”
S – Storytelling
“Stories sell. People remember stories.”
“Have a story, it can be a mirco-story, but have a story prepared to share in your videos, something funny, or something that worked really well for you, have some kind of story.”
E - Execution
“You have to tell people what in the hell to do or they don’t do it.”
“If you want people to comment below, don’t only ask them a question but tell them to comment below, point to the comment section.”
“If you’re not so sick of yourself that you’re thinking I can’t say this again or I can’t listen to my voice anymore, then you’re not saying it enough.”
The 3 Es of Content
Good content should do at least one of these three things:
Educate your people
Enlighten them
Entertain them
About The Expert. Tiffany Carter takes the mystery out of making big money while doing something you love. She uses a magnetic combination of her clear-cut communication style that she developed as a TV news broadcaster for NBC and CBS, her business savvy and proven strategies as a multi-millionaire entrepreneur, and her intuitive ability to connect with women on a deeper level, to uncover what’s blocking you from achieving your dream life.