How This Fitness Co-Founder Turned Her Passion into a Successful Business
Listen to the full episode here.
Over the past year, at-home workouts have soared–but there is one platform that stands apart from all the rest. Meet P.volve, the accessible, at-home fitness method that everyone is talking about.
In short, the method combines resistance-based, high-intensity, low-impact movements to strengthen, sculpt and energize the whole body (much like pilates).
Beyond the studio, the brand offers a global on-demand platform featuring hundreds of workouts, a growing line of patented equipment, and physical studios in NYC, Chicago, and LA. The wellness-forward startup has garnered attention for flipping traditional fitness on its head and captured an impressive and loyal community (that includes some major names) in the process.
On this episode of WorkParty, Jaclyn sits down with P.volve Co-founder, Rachel Katzman, for an inside look behind the revolutionary fitness brand––including driving the creative vision of the company forward, growing the digital platform, and looking to establish P.volve’s footing in the fitness space–and doing it all successfully in sweatpants. (...a true legend!). Join the party on social @workparty and stay in the know at workparty.com.
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On the meaning of the name P.volve…
"P.volve stands for personal evolution"
On what makes P.volve different from other fitness methods…
"We focus on dynamic joint movement, combined with one of a kind resistance training that's really going to strengthen and activate each muscle in your body––which is then going to improve your performance and reduce pain."
"With P.volve you can have your cake and eat it too."
On cutting through the noise in a saturated industry…
"If a product works and the experience is really good, word gets around."
On the entrepreneurial learning curve...
"You have to teach yourself as you go, and that's really the best way to learn."
On raising capital and scaling...
"If you wait until something's perfect to get it out the door, someone else is going to do it before you."
On being a CEO...
"I needed to fall a few times to realize that it's okay to ask for help."
"I don't want to be the smartest person in the room. I want to ask a million questions."
On the advice she would give her younger self...
"I'm a big believer that everything leads you to where you are meant to be."
On holding space for fitness as a passion, and not just a career...
"I believe movement is medicine."