How to Create a Killer Marketing Campaign to Launch Your Brand
Photo: Create & Cultivate
You’re launching a brand (congratulations!)—but before anything else, you need to establish a marketing roadmap. Having a foundation—a blueprint—for all to come and all you want to build is key. Spoiler alert: This blueprint will become your guide and point of reference beyond your brand’s launch. To create one, you don’t need fancy programs, excel sheets, or even PowerPoint.
The phrase “marketing plan” gets intimidating or overwhelming for some. It’s really not. Just open up a Google Doc, and start by creating a bulleted list of everything you want your brand to be and what you want to accomplish in terms of marketing—keeping in mind that true marketing campaigns are more than just advertisements. Not sure where to start? Enter The Marketing Bundle, our go-to resource of downloadable checklists, videos, and cheat sheets to help you get your brand off the ground with a killer marketing campaign.
Scroll on for a few tips on how to create a marketing campaign to launch your brand—and scroll to the end to add The Marketing Bundle to cart.
Establish Brand Identity
What is your brand name?
How would you describe your brand to someone you just met?
What is your brand mission or promise?
What is the long bio? What is the short bio?
What is your brand voice vs. your brand tone?
What is the target age of the audience you're trying to reach?
What are your customer archetypes?
What is your brand matrix?
What is your brand? What is it not?
Set Your Goals
Establish and list high-level strategic goals and numeric goals.
Focus on building brand awareness, driving sales, developing strategic brand partnerships.
Increase publicity by seeding product.
Acquire new customers, increase market share, and establish distribution channels.
Products & Services
Clearly describe your product or service, including details of the problems your product solves and how it can make your customers’ lives better.
Detail, detail, detail. You might discover things about your product or the service you never thought of before. This is where brand value comes from.
In the end, it’s about achieving two things: 1) defining and/or reinforcing a brand experience, and 2) conversions.