After working in the film industry as a camera assistant for nearly a decade, in 2012 I co-founded The Spirit Guild, one of LA’s first craft distilleries that specializes in making a variety of spirits from California’s diverse flora. From there, in 2018 I went on to co-found AMASS, a Los Angeles-based botanics brand that utilizes the power of plants to transform the social and self-care rituals of modern life. 

In my role as chief product officer and master distiller at AMASS, I oversee product development across categories, from spirits to hand sanitizer to candles and work to finetune the flavor and scent profiles using natural botanicals for all of our products. While my experience as an assistant in the entertainment industry may seem like an unlikely match for a career in spirits and self-care products, I’ve found that the two have more in common than they do differently. 

Here’s what I’ve learned from years of working as an assistant, and how I’ve channeled those experiences into becoming a successful executive. 

Always be proactive in anticipating your boss’ needs. 

I think a lot of people get into an assistant position and think their job is just to take orders. While that could certainly be true, the fact of the matter is, planning, managing people, and delegating is a lot of work for executives, so a truly good assistant will see what is coming down the pipe, and step up to help before they are asked. They’re always three steps ahead of their boss. 

When I was 19 and just getting started in my career, I was surprised to find that my bosses liked me being proactive. It seems obvious now, but at the time I was far more passive and nervous to overstep boundaries. By the end of my career as an assistant, however, I was giving insight and instruction to the executives that I was assisting. In short, I was often telling them what to do, not the other way around. Of course, they had to trust me, but decision fatigue is a very real thing. By taking care of the tasks that I thought were appropriate for me to handle and make decisions on, I was taking a lot off their plate. 

In my experience, the most important thing you can do is gain situational awareness, and begin to anticipate your boss’ needs before they are even aware they have those needs. There doesn’t need to be a lot of fanfare or pageantry; simply taking care of them is enough. Fundamentally, by stepping into a proactive mindset, and anticipating both planned undertakings, and elements that could be potential obstacles, I developed my strategic and derivative thinking skills. 

Develop fail-safes. 

I worked in the entertainment industry, which is challenging in that the hours are long and there are a lot of personalities. Things are changing constantly; it’s not like you’re working at a big corporation where you clock in at 9 am and out at 5 pm every day. There is a lot of interdepartmental communication that has to happen constantly, and the stakes are very high.

Since a lot of my assistant work was in the camera department, we’d get the production schedule of the movie or the episode of television and only have four hours to shoot at one particular location. If I didn’t have every single piece of equipment and the right personnel, my little oversight could cost the production tens of thousands of dollars. Developing fail-safe confirmation systems was imperative. 

Take the job seriously. 

Today, I see a lot of people in junior and assistant positions who don’t necessarily value the job, see assistant work as below them, and are focused on getting experience in the industry and networking for their own career advancement. Assistant roles are often seen as stepping stones to bigger and better offers, but by committing to doing an exceptional job as an assistant, I believe that these roles offer the opportunity to develop the mental discipline and strategic thinking that is necessary to navigate larger or entrepreneurial entities in an executive capacity. 

When I really committed to being a great assistant—switching into a proactive mindset, anticipating my boss’ needs on every level, and developing fail-safes—I think that’s when things unlocked for me. 

In my role as AMASS’ chief product officer and master distiller, I always look at everything I do from a 360 perspective. Usually, in my mind, there’s a production schedule detailing what the next steps are. In managing a company and continuous product development and production, there is a lot of operational planning required to bring a product to market. You never want to do things last minute, since there’s an 85% chance that it won’t happen since things never show up on time. For me, I think that’s the most important lesson learned; to always have a long term strategy and attempt to anticipate everything that can go wrong. 

At AMASS, we’ve seen that play out through the pandemic. In March, we were one of the first brands that transitioned from producing spirits to hand sanitizer. Foreseeing this need in the market before other brands were even considering developing sanitizing products was crucial for us as a business. While we’ve encountered hiccups along the way, developing systems to succeed and staying three steps ahead—just as I did as an assistant—has been a large part of our success. You always have to hope for the best and plan for the worst.

About the Author: Morgan McLachlan grew up in the Canadian Pacific Northwest, where she spent many afternoons exploring the forest, forging what would become a lifelong fascination with nature and botany. After a decade-long career in the entertainment industry working as a camera operator on motion pictures, Morgan shifted her creative and technical abilities to a new craft: distilled spirits.

Morgan has now been distilling for over ten years, and is known for her experimental methods and focus on botanical-based spirits and fruit distillates, having distilled everything from cantaloupes into eau-de-vie, to terroir-driven gins. Her passion for plants extends to personal care, where she combines her expertise in botanicals and spirits to formulate hand sanitizer and other natural body care products, from soaps to hand lotions.

This unique culmination of professional experiences coupled with Morgan’s sincere interest in plants led her to build AMASS into a line of modern, botanically-driven products that defy category.

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