This post is in paid partnership with Mastercard.

Fact: Passion lies at the heart of young women entrepreneurs. According to a recent Mastercard study, fifty-two percent of Gen Z and Millennial women are inspired by purpose over profit when pursuing their careers. Mastercard knows that women have the ideas and drive that can Start Something Priceless, but sometimes the path to actualizing those ideas isn’t easy, especially when starting your own business.

To reaffirm its commitment to these boss ladies following their dreams, Mastercard launched the Path to Priceless initiative in an effort to reach one million women entrepreneurs through IRL and digital mentorship and advisement opportunities, including an extended partnership with Create & Cultivate and Mastercard’s Her Ideas community in partnership with Hello Alice, where members can access learning modules, mentorship opportunities, and resources they need to succeed. Are you looking to take your hustle to the next level? Join the Her Ideas Community here!

“Women small business owners are already making their mark despite the challenges before them, and it’s our intention to clear that path so that their ideas can reach their full potential,” said Cheryl Guerin, executive vice president North America Marketing & Communications for Mastercard. “While we’re starting with a goal of 1 million owners, we’re creating opportunities for all and our hope is that any woman owner who can benefit from the advisement, mentorship, and community we are bringing to life will join us.”

Access to mentorship programs and connecting with like-minded owners are top of mind for women entrepreneurs. That’s why we started the Mentor Power Hour sessions at our Create & Cultivate conferences and summits. These one-on-one opportunities to connect with leaders across various fields have proven invaluable to women seeking advice to excel in their career or take their new business to the next level. So, we’re excited to continue empowering young women with Mastercard and their Path to Priceless initiative.

“As a founder myself I know all too well the challenges that face you when you’re trying to build a grow a business and to have a brand like Mastercard showing up for all of us and committing in such a significant way to providing access to what our community needs is tremendous,” said Jaclyn Johnson, CEO and founder of Create & Cultivate.

“We’ve seen firsthand the impact that can be made when you provide an owner with access to a community, information, and resources,” said, HELLO ALICE. “By partnering with Mastercard, we can bring the power of our platform together with their vast insights and resources to create a place that owners can come to when they have questions, need advisement or just want to hear from others forging a similar path.” 

Advisement, networking, and mentorship are vital for both professional and personal growth and Mastercard remains committed to creating ongoing opportunities for women business owners to learn from each other and problem-solve collaboratively.

Mastercard and Creative & Cultivate will continue our mission to bring real, actionable insights and solutions to women business owners across the country.

Follow @Mastercard to join the journey and meet business owners driving a real impact.