We are at the mercy of the algorithm but that doesn’t mean we can’tinnovate and stay one step ahead of it. But the question is, how? First things first, you need to write compelling Instagram captions that engage, empower, and ignite your audience to get involved—yes, that means like, comment, and share!

So, what goes into writing a caption that converts? Do longer captions convert better than shorter ones or is it all about the mix? To find out, we tapped the social media experts from several small businesses who are building hyper-engaged communities on Instagram to give us their secrets. Let’s grow!