Business owners all share a singular, dreaded experience: opening the News app or Feed to find that their competitor has gotten amazing press in a top media outlet. Or, hearing that everyone is talking about … some other companies or entrepreneurs instead of them.

In a world where it’s increasingly hard to get attention for your brand and translate that into die-hard loyal fans and customers, nothing is more frustrating than missing PR opportunities. So, what gives?

Before you race to hire a publicist and beg them to make you an overnight household name, consider whether your business has the foundation of a buzzworthy brand. 

Keep scrolling for five questions to ask and answer, in order to make your brand rise above the rest to become the most talked about in your industry.