In a world of multi-channel marketing, there’s no end to the ways you can reach your customer, but there’s one form of traditional marketing that often gets overlooked: email.  With the myriad of social media platforms, influencer marketing, and chatbots, it’s safe to say there’s a lot of competition for your marketing dollars. So much so, many marketers questioned if email marketing was dying, or even already dead—well, we’re here to tell you it’s definitely not. 

In fact, email has become one of the most effective messaging tools. Why? By signing up for your newsletter or email list, you’ve essentially been granted a personal invitation into the most prime marketing real estate: their inbox!Put simply, the more your database grows, the more your authority grows because the number of people interested in what you have to say is also growing. When someone “opts-in” they are signing up to hear more about what you have to offer, you learn about your customer and develop an intimate audience of superfans. Now that’s something money can’t buy. 

So, now that you understand why email is still a worthwhile marketing strategy, let’s take you through the steps to growing your own email list, stat!