You might have an incredible-looking website with informative content and exciting products but if people can’t find it then it’s just sitting there looking pretty. Sure, social can help drive people too but you don’t want to be at the mercy of their changing algorithms and buying ads on their platforms can be costly.

So, the most effective way of growing traffic over time is organically by optimizing your site for search. In this guide, we break down SEO from what it is to why it matters and how to do it so your content is juiced for search and ranks on the first page of Google.