So, you've registered your business, the website is up, and your product is ready to ship, but no-one knows about it yet. Now is the time to reach out to publications (both online and off) and create some serious buzz. But how do you pitch yourself to media? We've all been witness to the major changes to the publishing industry, both digital and print, over the past year but there's one thing that stays the same, pitching. So, our C&C editorial director has outlined a few things you should consider before compiling that pitch so you get the word out about your amazing new business.

Author Bio

As editorial director of Create & Cultivate, Sacha Strebe is responsible for the editorial vision, direction, and tone of the site while also looking for new and creative opportunities for the brand to expand both editorially and experientially. Previously, Strebe was the editorial director of MyDomaine where she was responsible for diversifying the site's coverage. She expanded the site well beyond its home décor roots to create an all-encompassing digital lifestyle publication and community that inspires and empowers women, and in turn, she helped MyDomaine reach a lifetime traffic high. Prior to MyDomaine, the Los Angeles–based Australian native was a newspaper journalist working in the news and fashion features departments before moving into digital media.