Needless to say, taking an idea from concept to company is no easy task. It takes lots of time and careful planning—especially if you’re strategizing in the midst of a pandemic.

While it’s no secret that small businesses have been struggling during COVID, entrepreneurship is on the rise. In fact, applications for new U.S. businesses are rising at the fastest rate since 2007 (with 3.2 million applications submitted so far!). 

So, let’s talk about how to get your idea off the ground and into the world!

In this roundtable, we’re going to strategize the perfect business launch with four powerhouses who’ve done just that with great success.

Panelists:

Dianna Cohen | Founder and CEO, Crown Affair

Kiok Kang | Founder, Glowing PR Agency 

Alicia B. Gettys | Content Creator

Alicia Ferguson | Beauty Marketer and Co-Founder, BK Yoga Club

Moderator: 

Megan Beauchamp | Managing Editor, Create & Cultivate