You all know her from her incredible on-screen roles but when she’s not filming, or being a mom to her two kids, Eva Mendes spends her time designing sell-out collections for her New York & Company clothing line.

In fact, she has been collaborating with the brand for six years. 

And unlike some celebrity-endorsed brands, Eva is a big part of the product bearing her name. She cares very much about the end product and the creative process to get there. And this is all thanks to her incredible partnership with Greg Scott, the CEO of New York & Company. With her unique eye for design and Greg’s decade-long experience in fashion retail, together they have built a hugely successful brand.

 Let’s dive into the business of fashion!

Panelists:

Eva Mendes | Actress and Fashion Designer of the Eva Mendes Collection in Partnership With New York & Company

Greg Scott | Chief Executive Officer, RTW Retailwinds Inc.

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate