So much goes into building a successful business today, but one thing we know for sure is that pretty branding and a buzzy tagline will only get you so far. Yes, those things are important too, but the key to a successful company is the community. We’ve seen that first-hand with Create & Cultivate. 

It’s simple. People buy from people they like, know, and trust based on a relationship cultivated over time. And speaking from experience, platforms like Instagram have had a huge hand in building that. 

Speaking of Instagram, our Industry of Influence panel has some incredible women who have built their businesses through the power of personality. Take a listen.

Panelists:

Megan Roup | Creator, The Sculpt Society (Diageo / Ketel One)

Lauryn Evarts-Bosstick | CEO and Founder, The Skinny Confidential

Arielle Vandenberg | Comedian, Actress, TV Host, and Influencer

Jessica Ricks | Founder and Creative Director, Hapa Time

Ashlee Margolis | Founder and CEO, The A List

Moderator: 

Jaclyn Johnson | Founder and CEO, Create & Cultivate