At this moment in time, consumers are seeking brands that stand for more than the products and services that they’re selling. They’re seeking to engage with companies that are driving impact on their communities and empowering others like themselves. And the good news is, women are doing this at a much higher rate than their male counterparts. 

According to women who’ve started businesses of their own, the number one reason they took the plunge was to “pursue a passion.” In fact, 62% of women business owners said their business was born out of an observed unmet need. The even better news is that customers want to hear what the companies they purchase from are doing and the story behind it.

Our Priceless Conversations panel featured incredible women who work every day with purpose and intent.

Panelists:

Deepica Mutyala, Founder & CEO, Live Tinted

Payal Kadakia, Executive Chairman & Founder, Classpass

Taylor Jay, Founder & CEO, Taylor Jay Collection

Victoria Pettibone, Managing Director, Astia

Jennifer Marcou, General Manager in Office, Cloud & Enterprise Marketing, Microsoft

Moderator:

Ginger Siegel, North America Small Business Lead, Mastercard, Mastercard