If there’s one word we’ve heard over and over again this year, it’s pivot. 

When COVID-19 hit, small businesses were challenged to throw out the playbook and think outside the box, whether that meant pivoting to digital, driving sales through social media, or partnering with other small businesses in order to thrive.

Seven months later—with brick-and-mortar locations still temporarily closed and in-person events continuing to be canceled or postponed—it’s just as important as ever for small businesses to re-evaluate their business models, reposition their brands, and restrategize their revenue streams.

For this thoughtful discussion on how small businesses can pivot during COVID and beyond, we’re joined by a panel of five powerhouse entrepreneurs who are skillfully navigating this unprecedented period and optimistically starting to plan for the “new normal” post-pandemic.

Panelists:

Sonja Rasula | Founder of Care Package & Unique Markets 

Marissa Hermer | Owner of Olivetta and The Draycott

Jess Rona | Actress, Comedian, & Founder of Jess Rona Grooming 

Patty Delgado | CEO of Hija de tu Madre 

Mattie James | Influencer

Moderator: 

Ginger Siegel | North America Small Business Lead, Mastercard