Before COVID-19, community was just another marketing buzzword. Now, it’s taken on a whole new significance. While staying at home, sheltering in place, and practicing social distancing, we’ve all had to find new ways to connect with each other virtually.

And, of course, social media has played a major role. 

By the numbers: Instagram Live views have increased by more than 70%, YouTube engagement is up 20-30%, and TikTok has surpassed 2 billion downloads—in part because, as one psychologist put it, “people are not designed to be isolated.”

So, in a post-COVID-19 world, how do you build a social media following organically? How do you forge authentic relationships with your audience? And how do you use your influence to create a sense of community among your followers?

Thankfully, this panel is stacked with CEOs, content creators, and savvy social media strategists who can help answer these questions for us today.

Panelists:

Trinity Mouzon Wofford | Co-Founder and CEO, Golde

Mandy Ansari | Digital Influencer & Entrepreneur

Jera Bean | Social Media Strategist and Creator, The Social Media Saloon

Aysha Harun | Content Creator

Chinae Alexander | Content Creator and Social Entrepreneur

Moderator:

Maxie McCoy | Author of "You're Not Lost"