TiKTok is the hottest social media platform of the moment. The app hit 2 billion downloads in April, beating out social media powerhouses Facebook, Instagram, Snapchat, and Twitter as the most installed app amid the COVID-19 crisis.

With over 800 million monthly active users and an average daily view time of 52 minutes, TikTok poses a huge opportunity for content creators to reach a massive, highly engaged audience. Not to mention, a sizable digital marketing opportunity: Users in the United States have spent over $86 million in the app.

So, how do you build a following on TikTok? How do you turn those 15-second videos into digital marketing opportunities? And how do you decide when to follow the metrics and when to trust your intuition when creating content?

Thankfully, this panel is stacked with influential content creators who can help answer these questions for us today.

Panelists:

Brittany Xavier | Global Style Influencer...

Kiitan Akinniranye | Digital Creator & Entrepreneur...

Blanca Garcia | Beauty & Lifestyle Influencer

Joyce Chun | Creator Marketing, TikTok

Moderator:

Sacha Strebe | CEO and Founder of Create & Cultivate