In today’s digital age, beauty has been redefined, and a new norm has been established by women who are defining beauty on their own terms. Women who have built groundbreaking brands designed to challenge traditional standards, and inspire a new sense of creativity and confidence amongst their followers.

While beauty trends have come and gone, Dove has been committed to providing the same great superior care while championing real beauty since its launch in 1957.

This month, Dove is celebrating the 60th anniversary of its iconic Dove Beauty Bar by encouraging women to share how they will continue to #RaisetheBeautyBar – a pledge to redefine beauty for themselves, for the girls in their lives, or our society more largely.

Together with Dove, we’re excited to bring you this list of 10 trailblazing women in the beauty industry who are doing just that – raising the beauty bar for the next generation.