Everyone wants to look beautiful on their big day, but White Rose Collective founder Teddi Cranford wants her clients to know that beauty is 100% in the eye of the beholder. There's no one hairstyle that you need to wear. No coif that's off-limits. She wants her clients to look and feel their best, as they see fit.

When a client is happy, Teddi is happy. And that certainly makes her a woman to watch.

What does it mean to you to be a "woman to watch?"

It means I feel very comfortable getting uncomfortable. I'm not the type to stay stagnant in any aspect of my life. I like to be on the move and I love growth not only with myself but with my business.

What is the most important part of your work?

Foundation is very important to me. With a solid foundation, I believe the possibilities are endless. Building a foundation takes patience and perseverance. It’s not only the most important part of my business, its how I approach styling hair.

What do you hope people take away from it?

I hope people take away a great experience and feel they were guided in a wonderful direction when it comes to beauty. People come to White Rose Collective typically with the trust already being there and it’s our job to follow through on that trust. It is really all about people feeling good and in love with the vibe.

What's the most engaging part of your work?

For a client to sit in my chair and give them their best possible look... That's my thing. I feel I’m extremely passionate about styling a woman’s hair and lending advice that helps men and women to be the very “best version of themselves.” It’s so rewarding and I get that instant gratification when a client is happy and I’m happy.

"You can have it all if you work really hard and surround yourself with the right people."

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If you could go back in time and change anything, what would it be and why?

No regrets- all my ups and downs have shaped who I am today.

Can you chat us through a career obstacle and how you overcame it?

Like I said before- you have to get uncomfortable and identify being nervous with growth. When I moved to NYC at 20 years old I knew I was exactly where I needed to be to learn and become my best self. Once I felt I got the most I possibly could from that experience I moved on to the next experience that would help me to grow more and so on and so forth. When I was 30 I started my company and I would say looking back my entire 20s was spent assisting the best people in the world while still maintaining my clients in the salon. I knew based off so many great experiences that I want to work for myself. Creating and finding my niche was the most incredible feeling and having that credibility and foundation I had built in my twenties gave me the confidence to create White Rose Collective.

Who's a woman you're watching? AKA an awesome lady you have your eye on?

I love Jen Atkin. I feel she really has created an amazing brand and you can tell she gives back and really takes care of the people around her. It’s so impressive to me when someone can have that much success and still be humble. I love that the most about her(and I’ve never met her). Lol