Imagine this: You have a job that involves traveling the world, immersing yourself in the role of pampered hotel guest, and documenting it on social media. That pretty much sums up Fiona Boyce's job—except that it also involves a ton of hard work, scrupulous attention to detail and some serious number nerdery. Here, we talk to Fiona about everything from making contacts and interpreting analytics to building a cohesive brand and how to avoid the sunset rabbit hole in the process.