Photo: Angelica Marie Photography
One word we've heard a lot over the last few weeks is PIVOT! The world has changed, the way we do business has changed, and now, more than ever, we need to come together as a community. We’ve been spending a lot of time at Create & Cultivate brainstorming ways we can show up and support you during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do.
And while the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to host Money Moves Summit, our first-ever digital conference to help small business owners build, grow, and pivot in the new normal. We always bring our A-game but our lineup is stacked—Chelsea Handler is taking the virtual stage to buoy our spirits and get real about her career highs and lows, staying positive in a pandemic, and why humor is the best coping mechanism. You don’t want to miss this one!
Read on to discover everything we have in store for this jam-packed day and get your ticket ASAP!
THE DATE
Saturday, May 2nd, 2020
TUNE IN FROM HOME
First things first! On the morning of the summit, Saturday, May 2nd, an email with your link and password to access the exclusive Money Moves Summit site will be waiting in your inbox.
Money Moves Summit is made up of pre-recorded video sessions and live video sessions that will be hosted via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it for 72 hours after the event (Insiders, you have all-access even after the 72-hour cutoff!).
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and our Money Moves Summit is no exception. As an Insider, you get free admission to our Money Moves Summit and you’ll have access to all of the panels and keynotes after the 72-hour cutoff via your C&C Insiders dashboard.
Not an insider yet? Well, don’t miss out—you can sign up here.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Install Zoom on your desktop computer or laptop and test it out
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Make sure you have a strong WiFi connection.
Download the workshop downloads so you can follow along with the expert. Your exclusive workshop downloads will be available on Saturday, May 2. Be sure to download them ahead of the workshops so you can follow along in real-time.
Grab a notebook and a pen—and keep your headphones handy just in case your roommate has other plans for the day!
Jot down any questions you have for the live workshops and mentor sessions.
Set aside your athletic gear and your mat (or towel) and fill up your water bottle for our morning moves session with Melissa Wood Health. (No equipment needed!)
Gather the ingredients for the happy hour cocktail workshop. (Recipe in the section below!)
THE SCHEDULE
Money Moves Summit is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers, so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be HUGE so we recommend getting a head start on planning out your day now.
Morning Welcome with Jaclyn Johnson, CEO and founder of Create & Cultivate
8:50 AM - 9:00 AM PDT
Get Up & Go: A light workout to get your morning moving
9:00 AM - 9:30 AM PDT
*Watch whenever*
Expert:
Melissa Wood-Tepperberg | Founder, Melissa Wood Health
Morning Moves: Intention setting for the day ahead
9:00 AM - 9:30 AM PDT
**Watch LIVE**
Expert:
Koya Webb | Celebrity Holistic Health Coach and Author of “Let Your Dreams Make You Fierce”
Morning Keynote Conversation
9:30 AM - 10:00 AM PDT
*Watch whenever*
Panelist:
Payal Kadakia | Founder & Executive Chairman, ClassPass
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Financial Workshop Powered by SoFi
Get Your Money Right™: Financial Strategies That Aim to Help Your Business Thrive
10:00 AM - 11:00 AM PDT
*Watch whenever*
Expert:
Lauren Anastasio | Financial Planner, SoFi
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Mid Morning Keynote Conversation
10:30 AM - 10:50 AM PDT
*Watch whenever*
Panelist:
Shay Mitchell | Founder and Chief Brand Officer, Béis
Moderator:
Jaclyn Johnson | CEO and Founder, Create & Cultivate
Roundtable Conversation
The state of content creation in COVID-19: How brands and creators are pivoting in this new era of marketing
10:50 AM - 11:35 AM PDT
*Watch whenever*
Panelists:
Marianna Hewitt | Co-Founder, Summer Fridays
Lauren Bosworth | Founder & CEO, Love Wellness
Courtney Quinn | Content Creator, Color Me Courtney
Marie Forleo | CEO & #1 NYTimes Bestselling Author, Everything is Figureoutable
Moderator:
Reesa Lake | Partner and Executive Vice President, DBA
Roundtable Conversation Powered by Mastercard
Small Business Brainstorm: A meeting of the minds to chat through the state of being a biz owner
10:50 AM - 11:35 AM PDT
*Watch whenever*
Panelists:
Sonja Rasula | Founder, Unique Markets
Sarah Larson Levey | Founder and CEO, Y7 Studio
Tonya Rapley | Entrepreneur & Bestselling Author
Paige Midland | Owner and Buyer, Midland
Ginger Siegel | North America Small Business Lead, Mastercard
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Fireside Chat Sponsored by Dell Technologies
Post COVID-19: How do we lay down the foundation for success moving forward
11:35 AM - 12:05 PM PDT
*Watch whenever*
Panelist:
Cyndi Ramirez | Founder & CEO, Chillhouse
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Workshop
Organization tips for WFH while in quarantine to stay productive and focused
11:45 AM -12:15 PM PDT
*Watch whenever*
Experts:
Clea Shearer and Joanna Teplin | Founders, The Home Edit
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Fireside Chat Powered by Bümo
Mama to Mama: Surviving and thriving during the stay-at-home order
12:05 PM - 12:30 PM PDT
*Watch whenever*
Panelist:
Chriselle Lim | Influencer & Entrepreneur, Bümo
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Mentor Session
Live mentor sessions with experts who will be answering your questions in real-time via Zoom webinars
12:30 PM - 1:30 PM PDT
**Watch LIVE**
Mentors:
Arian Simone | Founder & CEO, Fearless
Maxie McCoy | Author, "You're Not Lost"
Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”
Carolyn Rodz | CEO and Founder, Alice
Ginger Siegel | North America Small Business Lead, Mastercard
Katia Beauchamp | Co-Founder, Birchbox
Kristin O’Keeffe Merrick | Financial Advisor at O'Keeffe Financial Partners LLC
Wellness Session
Vision boarding and goal-setting for post-quarantine
1:30 PM - 2:00 PM PDT
*Watch whenever*
Expert: Camille Styles | Founder and Editor-in-Chief, CamilleStyles.com
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Pitch Competition
Three finalists pitch to win $10,000 for their small business. Each finalist gets 6 minutes to pitch and 4 minutes to answer questions from the judges—ready, set, go!
1:35 PM - 2:05 PM
**Watch LIVE**
The Finalists:
To be announced!
The Judges:
Maxie McCoy | Author, "You're Not Lost"
Jaime Schmidt | Founder of Schmidt’s Naturals and author of “Supermaker: Crafting Business on Your Own Terms”
Alli Webb | Founder, Drybar
Arian Simone | Founder & CEO, Fearless
Ginger Siegel | North America Small Business Lead, Mastercard
Financial Workshop Powered by Ally
Plan It Forward. Prepare For Your Best Financial Future.
2:15 PM - 3:15 PM PDT
**Watch LIVE**
Experts:
Lindsey Bell | Chief Investment Strategist, Ally Invest
Emily Shallal | Sr. Director for Consumer Strategy and Innovation, Ally Bank
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Roundtable Conversation
A conversation on how brands should be spending their marketing dollars during this time
3:00 PM - 3:30 PM PDT
*Watch whenever*
Panelists:
Tera Peterson | Esthetician & Co-Founder of NuFACE
Mari Mazzucco | Influencer Marketing & PR, OLLY
Steph So | VP of Digital Experience, Shake Shack
Nancy Twine | Founder & CEO, Briogeo
Cheryl Guerin | EVP, North America Marketing and Communications, MasterCard
Moderator:
Sherry Jhawar | Co-Founder and President, Blended Strategy Group
Workshop
From 0 to 100k: How to grow your following on a platform quickly and with authenticity
3:25 PM - 3:55 PM PDT
*Watch whenever*
Expert:
Natalie Ellis | CEO & Co-Founder of BossBabe
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Afternoon Keynote
On pivoting and remaining positive as a business owner
3:30 PM - 4:00 PM PDT
*Watch whenever*
Panelist:
Bobby Berk | Interior designer and star of Netflix’s “Queer Eye”
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Digital Deep Dive
A conversation on the 5 things you need to know when transitioning your business to digital with Jenna Kutcher
4:00 PM - 4:30 PM PDT
*Watch whenever*
Panelist:
Jenna Kutcher | Podcaster and Virtual Business Coach
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Wellness Session
Staying sane in small spaces and the hacks you need to thrive
4:05 PM - 4:35 PM PDT
*Watch whenever*
Expert:
Whitney Leigh Morris | Creator, Tiny Canal Cottage
Your exclusive workshop download will be available on Saturday, May 2. Be sure to download it ahead of the workshop so you can follow along in real-time.
Roundtable Conversation
The Three Rs: How to respond, recover, and reset to emerge stronger through the COVID-19 crisis
4:15 PM - 5:00 PM PDT
*Watch whenever*
Panelists:
Rachel Tipograph | Founder and CEO of MikMak
Sarah Kunst | Managing Director, Cleo CapitalJeni Britton Bauer | Founder and Creative Director of Jeni's Splendid Ice Cream
Denyelle Bruno | President and CEO of Tender Greens
Babba Rivera | Founder of ByBabba
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
Roundtable Conversation
How the C-suite is coping with COVID-19 and what their strategy is for moving forward
4:15 PM - 5:00 PM PDT
*Watch whenever*
Panelists:
Ariel Kaye | Founder & CEO, Parachute
Alli Webb | Founder, Drybar
Morgan DeBaun | Founder & CEO, Blavity
Rebecca Minkoff | Founder, Rebecca Minkoff & The Female Founder Collective
Moderator:
Jaclyn Johnson | CEO and Founder of Create & Cultivate
Evening Keynote
5:00 PM - 5:30 PM PDT
**Watch LIVE**
Panelist:
Chelsea Handler | Comedian, Bestselling Author, & Activist
Moderator:
Allison Statter | Co-Founder & CEO, Blended Strategy Group
Cocktail Workshop
Time to celebrate your successes! Join us for a cocktail workshop with one of your favorite influencers.
5:30 PM - 5:40 PM PDT
*Watch whenever*
Experts:
Adrianna Adarme | Founder, A Cozy Kitchen
Cassie Winslow | Founder, Deco Tartelette
Recipe: Pink Grapefruit and Chamomile Palomas from Floral Libations by Cassie Winslow
Makes 1 Cocktail
Ingredients:
½ tsp Rose Salt (recipe below) or coarse salt
1 lime or grapefruit wedge
Ice Cubes
¼ cup [60 ml] fresh Ruby Red grapefruit juice
2 Tbsp Chamomile Simple Syrup (recipe below)
¼ cup [60 ml] tequila
Splash of soda water
½ tsp freshly grated orange zest
Fresh organic chamomile flowers for garnish (optional)
1 grapefruit slice for garnish (optional)
Rose Salt
Makes approximately ¾ cup [5 g]
Ingredients:
¼ cup [5 g] dried rose petals
½ cup [100 g] fine sea salt
Directions:
In a food processor or spice grinder, grind the rose petals for about 10 seconds until the rose petals resemble small flakes. Be sure not to grind them into a powder.
In a small bowl, stir together the salt and rose petals. For optimal flavor, wait about 1 week before use. Store in an airtight container at room temperature for about 1 year.
Chamomile Simple Syrup
Makes approximately 1 cup [240 ml]
Ingredients:
1 Tbsp dried chamomile flowers (or 1 bag chamomile tea)
1 cup [200 g] cane sugar
½ cup [120 ml] filtered water
Directions:
In a saucepan, stir together chamomile flowers or 1 tea bag, sugar, and water, and cook over medium heat. Simmer until the sugar has completely dissolved and the mixture has thickened into a syrup, about 5 minutes. Remove from heat and allow to cool.
Strain the mixture through a fine-mesh sieve set over a bowl, then transfer to an airtight container. Store in the refrigerator for up to 1 week.
Recipe: Frozen Strawberry Margaritas from A Cozy Kitchen by Adrianna Adarme
Serves 2
Ingredients:
1/4 cup water
1/4 cup granulated sugar
Kosher salt, for rim
6-8 ounces tequila blanco
2 ounces triple sec
2 ounces lime juice
2 cups frozen strawberries
1 cup ice
Directions:
In a small saucepan, set over medium heat, add the water and sugar. Mix and warm until the sugar has dissolved. Remove from the heat and allow it to cool, about 5 minutes.
Add about 2 to 3 tablespoons kosher salt to a shallow plate. Run a lime wedge around the rim of both of your glasses. And then dip them in the salt and set aside.
In a blender, add the simple syrup, tequila blanco, triple sec, lime juice, frozen strawberries and ice. Blend until smooth, about 1 minute. Divide amongst the two glasses and serve.
Recipe Notes:
Tequila: Use 6 ounces of tequila if you’re a lightweight and don’t love the flavor of tequila. If you’re a tequila lover, use 8 ounces in this recipe.
Strawberries: You can use fresh strawberries if you like. Freeze them on a baking sheet for at least 2 hours. And then you can transfer them to a freezer-safe bag/container until you’re ready to use them.
Music Session
10-minute Q&A followed by an exclusive three-song live performance!
5:40 PM - 6:10 PM
**Watch LIVE**
Artist:
Lennon Stella | Singer & Actress
Thank You & Pitch Contest Winner Announcement
6:20 PM - 6:30 PM PDT
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Tag @createcultivate and use the hashtag #CCMoneyMovesSummit for the chance to be featured in our Instagram Stories throughout the day!
Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Share in the comments below!
MORE ON THE BLOG
Missed out on Gina Bianchini’s incredible session from our Offsite? No worries! We’re sharing her insights on building a thriving community that feels like a real network, not just an audience.