Mastering The Mindset with Topsie Vandenbosch, Mindset & Emotional Intelligence Coach 

ABOUT THE EPISODE:

A lot of work goes into owning and running a business. But the hard work shouldn’t end with key marketing strategies, team growth, or connecting with clients—it’s so important to go even further and work on yourself too.  Mindset is a huge part of the entrepreneurial journey but it’s often the missing piece when it comes to reaching your greatest potential.  

Thankfully, we have today’s guest who is an expert equipped with the knowledge and tools to change this narrative. I’m so excited to introduce Topsie Vandenbosch, a Leadership Mindset coach who helps women crush the negative thought patterns and behaviors that sabotage success. 

Using her foundation in mental health therapy and a passion to help others, Topsie built proven mindset and emotional intelligence strategies. Everyday she helps 6 and 7 figure entrepreneurs unearth deeper confidence and higher potential so they can scale their businesses—without spiraling. 

I’m so excited to talk to Topsie about everything from recognizing language as a tool to the mindset strategies that will launch your ideas to the next level.

IN THIS EPISODE WE DISCUSS:

  • Her upbringing, her background serving the community, and day in the life as a mindset coach.

  • How business owners can identify core values, remove limiting beliefs, and achieve their goals.

  • Leaving your ego at the door when it comes to mental health and business.

  • Combating imposter syndrome and building your business independent of other platforms.

  • Maintaining interpersonal work and business growth without feeling burnout.

  • Feeling confident and accomplished on the continuous hamster wheel that is self-development.

  • How we can slow down living in the era of instant gratification and constant connection.

  • The need to always be doing more as a high-achiever and learning how to enjoy the success.

  • How to make decisions for your business from an emotionally intelligent point of view.

Secure the Bag with Dr. Roshawnna Novellus, Founder of EnrichHER

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is tapping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

A nationally recognized financial inclusion advocate and champion of mindfulness, Dr. Novellus is dedicated to deploying working capital to women and people of color to help them grow their businesses. She’s also one of the few Black women to have ever raised over $1M in venture capital.

EnrichHER fuels the fastest-growing demographics of business owners—Black women and diverse-led companies—by providing capital, coaching, and connections. They've deployed $14M in capital to diverse-owned businesses from 47 states.

On this special episode of Money Moves, Jaclyn and Dr. Novellus about all things fundraising—from overcoming the gender funding gap to securing the bag and finding the right funds for your business.

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Dr. Roshawnna Novellus click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about EnrichHER click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The case for funding women

•The typical process for gaining funding for a new business venture

•Crucial elements everyone should include in a pitch deck when raising money

•The most common mistakes people make when raising money and how can others avoid these mistakes
• Notable trends in lending

OTHER EPISODES YOU MIGHT LIKE . . .

The Confidence Gap with Founder and President of LTK, Amber Venz Box

How to Speak Your Dreams Into Existence with Jennifer Meyer, Founder 7 Jewelry Designer

Invest in Yourself: How to Take Control of Your Financial Future with Financial Expert Dominique Broadway

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!


THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.

Everything You Need To Know About The Metaverse With Kirin Sinha, Founder Of Illumix

ABOUT THE EPISODE

As founder, CEO, and tech lead of Illumix, an AR technology and media platform, Kirin Sinha is turning her company into a portal to the metaverse—connecting brands and consumers in the new world.  

Started in 2017 to push boundaries and elevate the quality of augmented reality in the fields of fashion, game design and film, Illumix is currently beating some of the world’s most popular mobile games, and now she’s building the metaverse for Disney. 

As one of Silicon Valley’s few minority female founders and CEOs with a technical background, Kirin and Illumix are redefining the landscape for AR technology. On this episode of WorkParty, we cover how Kirins love of dance and math influenced her career trajectory, how she built and maintains confidence, the boundaries of storytelling, and of course, the metaverse.


LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Kirin click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Illumix click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• How Kirin's interest in dance and math intersected and fueled her while growing up.

• How AR can further push the boundary of storytelling.

• Kirin's experience fundraising $13M, including funds from acclaimed director, Michael Bay.

• What the metaverse is, and what it is not.

• What it means to "meet" someone in the metaverse.

• Examples of active participation in the metaverse.

• How the metaverse with benefit entrepreneurs.

• Fostering the development of women and people of color in STEM.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Closing the Confidence Gap with Amber Venz Box, Founder of LTK

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is tapping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

Over the course of a career, women may earn as much as $1 million less than their male peers. Building a business, a common path to build long-term wealth, is more difficult for women for a few reasons. Access to funding and the confidence gap are two of them. 

As the creator of social commerce platform LTK (formerly RewardStyle and LikeToKnowIt), Amber Venz Box is at the helm of the creator economy. She was recently named one of America’s richest-self made women after her company’s latest round of funding and remains one of the most successful entrepreneurs to date. But her success didn’t come without her fair share of hard work and determination. 

On this episode, Jaclyn chats with Amber about how she overcame systems and dynamics that contributed to the gender wealth gap. She also shares advice on how to gain and maintain confidence, support the future of female entrepreneurship, and how she’s working to empower businesses of all sizes. 

LISTEN TO THE EPISODE

https://open.spotify.com/episode/75dsqEIHjgqfMEOZfygTRP?si=0517ef60e3254443

RESOURCES

• To join the WorkParty click HERE
• To connect with Amber Venz Box click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about LTK click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• Amber's experience working through the gender wealth gap

• How to support the future of female entrepreneurship

• Pitching a new idea to investors

• Changing the stigma of negotiation

• A new LTK service that's supporting small businesses everywhere

OTHER EPISODES YOU MIGHT LIKE . . .

How to Speak Your Dreams Into Existence with Jennifer Meyer, Founder 7 Jewelry Designer

Invest in Yourself: How to Take Control of Your Financial Future with Financial Expert Dominique Broadway

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.

How to Be a Better Leader and Level-Up Your Career

Millennials are not only taking over the workforce, they’re quickly stepping into more and more leadership roles. In fact, a 2017 study found that the millennial leadership trajectory is as follows:

More millennials are moving into leadership roles where they can finally execute on visionary ideas and implement change that they wished those who came before them would. Despite the value millennials bring to the workforce, we’re all a work in progress, and becoming a better leader is necessary for many of the millennials who are new to the role. 

Keep these ideas in mind as you grow into your leadership position, which bodes well for your career and the organization. You may find that you garner greater respect and get more done as you learn and develop the skills necessary to manage an organization.  Read on to find out what you need to do (and ditch) to become a better leader.

Let Go of Fears

Be better: Stop second-guessing yourself.

Fear of personal failure was the number one fear in a 2016 poll of Americans. And for millennials, this fear is often masked as “imposter syndrome.” Imposter syndrome can be defined as the feeling of being inadequate, despite continued success. A whopping 70% of millennials experience this, in both work and life, but why?

“Millennials might feel impostor syndrome more as they’ve entered the workforce at a time of outrageous technological advancements and constant comparison on social media,” says Breena Kerr of The Hustle.

She continues, “Technology is growing so fast that most of us are learning something new on almost every project we work on. And that can make you feel like you don’t have the expertise you should.”

To be a better millennial leader, you must ditch the fear and find confidence in what you do, and channel that when managing employees and making decisions. Trust your intuition and your skills—this is a requirement for leaders who want to see growth and success in their position. 

Strategize Effectively

Be better: Find solutions that are effective—not just fast or easy.

A McKinsey and Company study of 80 organizations around the world, of varying sizes and industries, found that effectiveness was one of the top four attributes of a great leader.  

When you focus on being effective, rather than making decisions or problem solving based on what’s easiest or fastest, you become a stronger leader. “Often leaders assume that as long as they have ideas, a vision, and a sense of purpose, that will be enough to lead the way forward,” says David Grossman, CEO of Grossman Group. “If only it were that easy. In truth, good leaders know the importance of planning and clearly spelling out the path ahead.”

Find the best brainstorming style for you and use that to flesh out ideas fully and effectively. A simple pros and cons list may be all you need to shake out the best solutions.

Communicate

Be better: Be authoritative and flexible.

Being a leader requires great communication skills, which can be challenging for some millennials. “The real reason millennial leaders struggle to communicate doesn’t lie in their ability to have reasoned, productive exchanges with other people,” explains Kimberly Fries, a millennial communication and leadership coach. “Instead, it lies in their circumstance, the very style of their leadership, and their personality.”

She breaks it down further, explaining that this struggle with communication comes down to three things:

To combat these innate issues, focus on communicating clearly and effectively while embracing the strengths of your employees and maintaining your authority. Be flexible and willing to adapt communication skills as employees need, especially when working with a mixed generational team. For example, some employees will do better with emails and chat, while others need more in-person time; adjust for both to be a better millennial leader.

Be Authentic

Be better: Listen attentively.

In a world filled with social media, where we’re surrounded by the perception of who someone is, it’s easy to be inauthentic. Especially in a role of authority, where you want to command the respect that a leadership role commands. Yet, authenticity is critical in business. 

When you’re hyper-focused on the image you’re portraying to others, it’s hard to build true and lasting relationships that you need to be successful in business—relationships with mentors, financial advisors, and most importantly, with employees:

“Authenticity—both in business and in networking—is important for establishing reciprocal relationships with others,” says Ted Rollins, entrepreneur and founder of Valeo Groupe. “Long-term, rewarding professional partnerships don’t begin with a selfish attitude.”

When you listen and remain authentic in both your decision-making and interactions with others, you’ll be better at driving the ship. 

Start Leading

Keep these ideas in mind as you grow into your role and take steps in your career. Authenticity, effectiveness, communication, and confidence are all critical for all high-level roles—both getting and keeping them. When you work toward becoming a better leader, you boost both your career and your position within your current role. 

About the Author: Jessica Thiefels has been writing for more than 10 years and is currently a full-time writer, content marketing consultant, and business owner. She’s been featured in Forbes and Business Insider and has written for Manta, StartupNation, Glassdoor, Lifehack, and more. Follow her on Twitter @Jlsander07 and connect on LinkedIn.

Love this story? Pin the below graphic to your Pinterest board.

This story was published on August 29, 2017, and has since been updated.

MORE ON THE BLOG

How to Speak Your Dreams Into Existence with Jennifer Meyer, Founder & Jewelry Designer

ABOUT THE EPISODE

Owning one of the most well-known and celebrity-obsessed  fine jewelry brands was never part of Jennifer Meyer’s plan. But if you ask us, becoming a designer was definitely part of her destiny.  

After graduating with a degree in psychology, Jennifer landed an editorial job at Glamour magazine, eventually becoming a PR powerhouse for brands like Giorgio Armani and Ralph Lauren. However, after years of success something shifted. She unearthed a greater connection to her roots and decided it was time to achieve her lifelong dream of becoming a jewelry designer—a secret wish Jennifer had fostered at age 6 when her artist grandmother taught her to make jewelry. 

Jennifer leaned into her creative vision and launched a namesake jewelry brand—one that would make Jennifer Meyer a household name. On this episode of WorkParty, Jaclyn Johnson talks to Jennifer about her non-linear career path, pushing aside fear, and giving yourself permission to go for it—whatever it may be.  


LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Jennifer Meyer Jewelry click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• Jennifer's pivot from PR to successful jewelry designer.

• Pushing aside the fear to just start.

• The biggest thing young entrepreneurs should keep in mind when networking and asking questions.

• What it was like reconnecting with her roots by launching a business.

• The process of self funding a jewelry business.

OTHER EPISODES YOU MIGHT LIKE . . .

Invest in Yourself with Financial Expert Dominique Broadway

Living in the Beta Mindset with Lively CEO and Founder, Michelle Grant

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepeneurship

THIS EPISODE IS BROUGHT TO YOU BY...

Masterclass | Get unlimited access to to EVERY Masterclass, and as a WorkParty listener, receive 15% off an annual membership. Go to masterclass.com/PARTY.

Athletic Greens | Visit athleticgreens.com/party to get a FREE 1 year supply of immune-supporting Vitamin D and 5 FREE travel packs with your first purchase.


3 Beginner-Friendly Tips to Take Product Photos at Home

Whether you’re a budding photographer hoping to hone your skills from the comfort of your own home, or a busy solopreneur in need of some killer imagery for your marketing strategy, your product photography skills have to start somewhere. 

Generally speaking, learning how to perfect the art of product photography isn’t necessarily the easiest or most affordable task. Between the many educational resources available at your fingertips credit card, and the endless list of tools you may or may not need, learning how to take product photos that engage and sell can feel…overwhelming, to say the least. 

Today, we’re sharing 3 key tips to help you learn how to take product photos right at home! Because if we’re honest, good product photography is good product photography - with the right set of skills and strategy, you’ll be able to achieve stunning photos without the addition of a brand new studio or fancy tools and props. 

(Think of those as nice-to-haves, but not have-to-haves, okay?)

#1 Pick your at-home shoot location with space and light as your determining factors

Space and light are the two most important factors of any successful product photoshoot. You don’t necessarily need a large, spacious area for your product shoot, but make sure you have a clearly-defined tabletop, nook, corner or small area (5’x5’ preferably) of your home that offers you adequate space for your set.

Ideally, the space you choose will offer plenty of natural light, and large windows. You’ll want to face your photography set up towards the window, so the sunlight hits your products while you’re shooting. This method is the easiest and most cost-effective method (thanks, sun), but it does come with a couple of limitations: a more rushed shoot schedule, and potentially the necessity of spreading your shoot out over multiple days, so you can achieve the same lighting. 

That said, we understand that not every home has *perfect* product photography lighting. If that’s the case, we recommend trying to shoot in your backyard, or in a closed, safe community area. 

Shooting outdoors (in a safe space, of course) is almost always a good idea. Direct, outdoor sunlight can help you achieve stunning product photos and unmatched vibrancy. As an example, here are three photos we shot outside, in direct sunlight!

Now, if you don’t have access to adequate natural lighting or a flexible shooting schedule, we recommend adding strobe lights to your arsenal.

Not only will strobe lights help you to achieve the lighting you need from anywhere in your home, but they’ll also allow you to shoot on your own schedule, without worrying about rushing through your shoot in order to chase the sun. We’ve included an example of product photography shot with strobe lights by our friend @dianewithonen, below!

Master the art of creative product photography with Diane Villadsen

We also included a shot by our dear friends @helenkoker

#2 Create your go-to product photography toolkit

There are a few tools and items that every product photographer needs in their kit. These items, while fairly inexpensive, will allow you to shoot many kinds of product photography with versatility and ease!

Things to add to your product photography toolkit:

  • A table - a table can serve as a great flat surface, while keeping your products and props away from the floor. Try to aim for 3’x 4’ or larger!

  • Backdrops - seamless paper, painted plywood, fabric and foam board will go a long way in your product photography journey.

    • We personally love and live by _______ seamless paper. Click here to shop!

    • For fabrics, we recommend having velvet, satin and linen on hand. Those three fabrics will get you through a multitude of shoots and seasons, and can also be draped and used as beautiful backdrops. 

  • A backdrop stand - a good backdrop stand is essential in allowing you to swap out backdrops quickly and easily. If you don’t have a backdrop stand (nor the space to store one), you can always tape your backdrop paper to a wall!

  • A reflector - You’ll want to use a whiteboard to bounce light from one light source, to the other. For product photography, you can use a small whiteboard from any local art supply store.

  • A few key blocks and props - With the right combination of props and pieces, you’ll be able to achieve practically anything. Do your best to collect some key props and objects that you can mix and use across multiple shoots and projects!

  • Eye-catching florals - flowers are always a good idea. Whether you choose to use fresh or artificial flowers (or both), they tend to pair best with, well, everything.

    • Read our floral styling tips for photography here

    • Additionally, we recommend having a good floral frog handy. This will allow you to stand your flowers up or place them precariously without worrying about them drooping, falling over, or needing to be taped. 

  • Glassware and miscellaneous objects - Homeware items like dishes, glassware, vases and paper goods can translate beautifully on camera. We love shopping from Coming Soon New York, Hay Design and Poketo, but if you’re working with a limited budget, don’t be afraid to thrift. You can find some gorgeous vintage pieces that way!

  • A manicure - Both for self care, and also in case you end up needing to serve as the hand model for your own shoot! You can also ask a friend, roommate or partner to stand in for you - just make sure whoever it is has gotten a manicure ahead of time, so you don’t have to apply heavy edits in post-production.

If you have a newer iPhone (12 or 13, ideally), you might not necessarily need to invest in an all new camera when you’re just getting started. Your iPhone will serve to take beautiful product photos. So, save up the cash to buy a camera when the time is right!

By styling things well with adequate lighting, props and pieces, you’ll be able to cut down on the amount of post-production editing. Take the time to accumulate the tools and props you need to build a solid photography foundation, and you’ll be a pro in no time. 

Pssst! We also put together a larger 2022 Set Styling Tips + Tools Guide. Click here to access it.

#3 Build out your shot list and design your set ahead of time 

We can’t stress the importance of coming to your shoot with a plan and designed set enough. Your shot list and set design go hand in hand - your shot list will help you to better understand what kind of set you need for your shoot, and a pre-planned set will allow you to feel more creatively free on the day of your shoot. 

So, the more you plan, the better! Just remember to always leave yourself room (and grace) for some of those inevitable accidents you might encounter. You never know - some of our favorite projects and shoots were perfected by an unexpected twist or two.

3 steps to help you design your first set:

  1. First, ask yourself a question: what are you shooting? Depending on the type of product and the overall vibe of the brand or shoot, you’ll want to decide on the tone and feeling of the shoot and project. Are you going for ethereal? Funky? Vibrant? Muted? 

    From there, you’ll be able to determine which props, pieces and tools might be needed for the shoot and set. 

  1. When designing a set, you’ll want to make sure your product is always the focal point of the picture. So, plan your shot list and set with a product-first mindset, but don’t be afraid to play with colors that compliment or contrast to make your product stand out!

  1. Once you’ve prepped your set, make sure to put together a shot list so that you’re prepared to batch all of your shots in one session. In your shot list, you’ll want to make note of what kinds of shots you’ll take, and include any reference photos, mockups or inspo you find! Your shot list can be built out on something as simple as a Google doc. 

Speaking of reference photos, mockups are always helpful in creating the set of your dreams. Your mockup can be as rudimentary as a simple hand sketch, or it could include inspiration and reference photos you find on Pinterest. If you’re a photoshop pro, you could even photoshop your mockup image so you have a well-defined starting point for the day of your shoot. 

#4 Okay fine, we’ve got a bonus tip 

You know, we love a good BTS. Whether BTS footage is shared via still photography or short-form video, it can be a great way to show the before, during and after of your product photography shoots! 

So, our bonus tip? While you shoot, make sure to grab some BTS footage to share on social media, or via upcoming blogs. Your audience will thank you later. 

Your at-home product photos just became a Mood. 

Not quite ready to take our word for it? Allow us to recommend two incredible photography resources made by creators, for businesses and brands of all shapes and sizes.

Learn how to create a visual proposal, and define your shoot’s creative direction with Teresa Freitas.

Master the art of creative product photography with Diane Villadsen

Creating Hero image for brands with Color Collective

Invest in Yourself with Dominique Broadway, Founder of Finances Demystified

Money talks, and so do we! In this special 5-part WorkParty Money Moves series, Jaclyn Johnson is taping the best and brightest minds in the finance world to find answers to your most-asked money and finances. Whether it's learning how to build generational wealth, strengthen your financial future as an entrepreneur, or perfect your pitch, our experts have you covered. New episodes go live every Friday, so be sure to follow WorkParty wherever you listen to podcasts and never miss an episode! 

ABOUT THE EPISODE

We’re kicking off this season of Money Moves with a financial literacy trailblazer who’s on a mission to make wealth attainable for anyone. Dominique Broadway is an award-winning personal finance expert, speaker, and founder of Finances Demystified —a platform that's demystifying money and making financial literacy accessible to everyone. 

After years of learning, practicing and implementing her own personal finance tactics, Dominique earned a Bachelor’s and Master’s degree in business and finance, which led her to landing roles at major corporate brokerage firms like UBS and Edelman. But after witnessing first hand the high barrier of entry for investing, Dominique walked away from clients investing 10 million dollars and set out to spread financial literacy. 

Since founding Finances Demystified, Dominique has been named one of the Top Financial Advisors in the United States for Millennials and continues to work passionately with young professionals, entrepreneurs and families, helping them bring their Dreams2Reality.

On this episode of WorkParty, Dominique is sharing how take control of our financial future by investing in yourself and owning your worth.

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Dominique Broadway click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Finances Demystified click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The importance of financial planing.

• Budgeting basics.

• Fast & simple ways to curb spending and save money.

• The biggest financial mistakes entrepreneurs make, and how to avoid them.

• Investing 101

• How to form a positive relationship with money.

• Actionable financial goal setting.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Mastercard | When women-owned small businesses thrive, we all thrive. Learn more about the tools and resources Mastercard is offering, from moving your biz online to best practices on digital security, at mastercard.com/smallbiz. Together, let’s Start Something Priceless.

This Game-Changing Tool Is Helping Small Businesses Level Up Their Content

Take an exclusive 15% off your purchase at Replica Surfaces with code C&C15. Valid now through 7/26 at midnight.

With gorgeous visuals and impeccable design dominating our social media feeds, it’s impossible not to think about content as a small business.

Content is the lifeblood of any marketing effort and successful digital strategy. It can come in many forms—articles, videos, and photos—really any digital media that attracts, engages, and retains an audience. Whether you’re a service based business sharing your value prop through educational videos or ramping up your social media presence as a new CPG brand, content is the key to drawing in an audience and building brand loyalty.

Creating new, frequent and powerful content is a healthy and necessary practice of business in any industry. But, many choose to forgo dedicating time and resources to actual content creation. This is especially common when business owners don’t believe they have the inherent “skills'' of a viral content creator. But if we’ve learned anything about going viral, all it takes is a mixture of drive, persistence, authenticity, and access to a smartphone to strike a cord. 

Holding off on content strategies means holding off on untapped potential. Here are 4 reasons why your company needs to kick its content game into high gear:


1. Establish and maintain a strong brand identity in the market.

With an expedited shift towards consuming all things digital, your customers are more aware than ever of their purchasing power. It’s your job to provide both new and existing customers with the information (and inspiration) they need to make smart buying decisions. 

When done right, content marketing is a powerful tool to communicate brand identity, build trust, and form meaningful relationships.  From there, brand awareness and loyalty are sure to follow. Just as the front desk associate is the face of your local gym, your content is the face of your brand identity. Inconsistency and inauthenticity aren’t ideal in either scenario. Consider asking yourself questions like: "What is my target audience?", "What is my unique value proposition?", "What is my brand's personality?" and "How do I want others to see my brand?"

2. There has never been an easier time to produce content than right now.

With the proliferation of social media and platforms to create and distribute new ideas, businesses are publishing content at an unprecedented rate. If you're not separating yourself from the competition (i.e. publishing the same stock photos that everyone else has access to), then standing out will be tough. The good news is, developing solid content doesn’t have to be as complicated as some folks make it out to be. You just need access to the tools that make content creation easy.  

Enter Replica Surfaces: a photo solution helping even the most novice photographers and creators make advanced, revenue driving content. 

Replica Surfaces meticulously designed hyper realistic photography surfaces that are stain resistant, lightweight, and ergonomic, allowing for seamless content batching within the same studio space.  

The Replica Studio is the real game changer here though—it’s an innovative all-in-one mobile photo studio changing in-home photoshoots forever. Meticulously designed, the Studio allows creators to make instant Surface changes, hold light modifiers like a dream, and switch from eye level to flat lay angles in seconds. The days of floor photoshoots and cluttered dining room tables are gone. 

Graphics and video should be the soul of your content. But, you don’t need to be a professional photographer to make stunning contentReplica Surfaces is an essential tool for anyone with a story to tell. Create & Cultivate approved! (Check out their Photo Formula Course while you’re browsing, and peep an exclusive offer below!)

3. Leverage content to convert leads into customers. 

Great content doesn’t just help with awareness, it’s also a proven lead generation method. According to a B2B marketing research, 72% of business to business marketers say content marketing increases engagement and the number of leads generated. 

Content marketing works across channels. A blog post making a case for your service will generate traffic and leads through search. Beautiful social media content will inspire and attract new audiences. The inclusion of compelling content in email marketing will drive direct conversions. 

Regardless of how you choose to distribute your content, the same valuable assets can be used to fuel all of your efforts. And because all of those channels have different characteristics and capabilities—think SEO versus social media—you can customize content according to each channel to ensure it reaches its potential.

With the right content marketing strategy and the right content, you can generate leads for your business online, no matter which channels you choose to use.

4. Content marketing is a long game.

Your first few pieces of content may be strong, but it’s not likely they’ll blow performance out of the water. This by no means your content is bad. It means you should focus on letting your expertise and unique value prop shine through consistent, quality content. 

The sooner you create and publish content, the sooner you have data to analyze and inform your marketing strategies. There are a myriad of variables that could influence a successful piece of content. Reach, engagement, and conversion are all metrics to be considered, but it takes time to build benchmarks.  

Patience is a tough sell in an “always on” digital world, but all it takes is one step forward to start seeing results.  

Take an exclusive 15% off your purchase at Replica Surfaces with code C&C15. Valid now through 5/29!

Living in Beta With Michelle Grant, Founder and CEO of Lively

ABOUT THE EPISODE

After several successful years leading teams at popular retail brands like Nautica and Victoria’s Secret, Michelle Grant found herself looking for a new challenge. Not only that, the underlying messages of the exclusive lingerie industry were wearing on her mind. 

Instead of attempting to work through burnout, Michelle listened to her gut. She quit her 9-to-5 job, learned the ins and outs of building a business, and ended up launching Lively—a lingerie brand built on a mission to empower and innovate, all while providing ultimate comfort. 7 years later Michelle isn’t just leading a brand—she’s leading and inspiring a community of women to live passionately and confidently.

But Michelle’s approach to business has been a little unconventional—she didn’t just launch with a product, she launched with an idea. On this episode of WorkParty, Michelle is giving us the low down on her pivot away from traditional business plans, how she continues to innovate in the Lingerie industry, and what it means to live, work, and play in Beta. 


LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Michelle Grant click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To learn more about Lively click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The value of networking and strategies for forming new relationships.

• How Michelle's previous roles set her up to start Lively.

• How Lively's community-first strategy led to a widely successful ambassador program.

• The implementation of levers, and how entrepreneurs can activate them for business.

• What it means to live in the beta, and how to apply it to your life.

OTHER EPISODES YOU MIGHT LIKE . . .

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

THIS EPISODE IS BROUGHT TO YOU BY...

Shopify | Go to shopify.com/party for a free 14 day trial and get access to Shopify's entire suite of features.

Bliss | Head to blissworld.com and receive 25% off your purchase of Block Star Daily Mineral Sunscreen with code PARTY.

Printfresh | Visit printfresh.com/workparty or use code PARTY for 15% off your first order.


The 8 Tiny Business Issues You’re Not Addressing

I’ve worked on all sorts of businesses with different people, personality types, and motivations. A through line with all of them: you have to pay attention to the small stuff, because the small stuff can turn into the big stuff. Molehills to mountains, as they say. And it's not great to be stuck on top of Everest with no gear. 

Here are eight small issues you could be overlooking that have much bigger implications if not addressed sooner than later.

ONE

You haven’t faced your fears or at the very least surfaced what those fears are. Any person who starts a business has fears, insecurities, triggers. Having a really straight talk conversation with yourself and writing down what your fears are will get them out of your head and onto paper (physical or digital). A lot of times these fears, insecurities, triggers are intuitive sensations that we don’t have language for. They can creep up without us realizing and unconsciously sabotage us. Digging deep, bringing those fears to the surface and recording what they are, forces you to to create language for them so that as they pop up along the way, and they will, you will recognize them more easily and take them head on.

TWO

You haven’t decided WHY you actually want to build this business. Having an idea, knowing you’ve got the ability to execute it: all great stuff. But have you asked yourself what you want your business to do for YOU in the future? Thinking through and jotting down how your business fits into your overall life mission (determining what your life mission is in the process) is hugely important. This is a big question to answer but even taking a stab at answering it will be a helpful tool to in you connecting your business effort with a clearer purpose, so that you can do what’s right for YOU and get quicker into solving the problem at hand as you face different business challenges in the future.

THREE

You haven’t incorporated resting and recharging into your strategy. You haven’t made “whitespace time” a priority. I’ve seen a lot of owners fill their time with busy-ness--they equate constant movement with progress.  All that go, go go energy is good for nothing if you’re not also balancing it with some chill, chill, chill energy to regroup, let things settle in, and give your business building muscles a chance to recharge. At the beginning of your business determine how you’re going to build “whitespace time” into your strategy. Otherwise, say hello to burnout.

"You need to make whitespace time a priority." 

Tweet this. 

FOUR  

You haven’t thought about how you’re going to make money -- MONEY. You have a business idea. You even know how to market it. You’ve got the network to start spreading the word and you’ve got the messaging and your target audience down pat. But have you thought about how you’re going to make money? Building that audience is one thing. Making money is another. Build your business with money and profits on the brain right out the gate. Taking the time to put together a financial plan--even if it’s rough and dirty--that can evolve as your business evolves will help you keep the lights on and set your business up for more sustainable growth.

FIVE 

You’ve made someone a cofounder when they shouldn’t be. There are a lot of reasons why I’ve seen this happen. Some business owners have been scared or didn’t realize they were scared to go at building their business alone (see #1-- if the person maybe knew this was a fear they would’ve probably been able to manage this) so they bring on a cofounder. Sometimes people make someone a cofounder because they don’t have money to compensate them as an employee so they make up for it in giving them cofounder status. Whatever the reason is, make sure you’re bringing on a cofounder to augment your business, not satisfy an insecurity or out of not being able to pay (there are other creative ways to compensate--apprenticeship, barter, etc.!).-- you won’t be setting up that person nor yourself nor your business for success if they’re brought on for any other reason besides being a strategic leadership partner.

"Business mistake: You’ve made someone a cofounder when they shouldn’t be."

Tweet this.

SIX

You haven’t decided what you’re okay saying no to. Your time is a precious commodity. And you’re one person. If you haven’t figured out what you’re okay saying no to, next thing you know your calendar is chock-full and you’re taking coffees with people without really knowing how to maximize your java date. Being able to turn a conversation into something that will help you grow your business is a skill. But so is saying no to meetings that don't make sense. You need to focus on the more important aspects of your business that deserve your attention. Get laser focused on what you’re going to say “no” to (nicely of course). 

SEVEN

You haven’t determined who to go to for what. Think through the strengths of the people in your network and uncover how they can help you. This will help you be clearer and more strategic in your asks of them. People like to help but don’t waste the wrong ask on the right person.

EIGHT

You haven’t written any of your plans down. If you’re starting a business chances are you’ve been thinking about it for some time and you’ve finally gotten to a place where you’re ready to pull the trigger. You’re ready to take that leap. Pause and jot down, even quickly, what your current plan is. You don’t have to do a full-fledged strategy; it doesn’t have to be fancy. Writing down what success looks like for your first week, month, year will help you avoid blockages going forward--this is not only a great way to clarify your thinking it’s a great way of firming up the commitment to yourself. 

Alison Gilbert is a business coach and consultant. She’s helped over a dozen owners and entrepreneurs grow profitable businesses quickly and efficiently, including such companies as Well+Good, Levo League, Maiyet and Plum Alley. Prior to building her consultancy she was hire number four and COO of food media company Tasting Table where she grew it into a forty person team reaching a readership of millions.  Visit her site and schedule a free consultation. 

MORE FROM THE BLOG

Revolutionizing an Untapped Market with Designer & CEO of Figue, Liz Lange 

ABOUT THE EPISODE

Designer and entrepreneur Liz Lange pioneered "maternity chic" by creating stylish, body conscious clothes for pregnant women—something that surprisingly didn’t exist in the 1990s.  Working alone out of a one-room office, she created Liz Lange Maternity, a brand that changed the face of maternity fashions and disrupted the industry before anyone else had the chance to.  

She’s forged huge partnerships with Nike and Target and has dressed most major pregnant celebrities, from Cindy Crawford to Reese Witherspoon. After selling her namesake brand, the industry innovator made a major return with the purchase of Figue, a popular ready-to-wear dress brand. While she’s been hard at work as Creative Director, she’s also jumped right into the role of CEO, strategizing the brand’s fresh perspective on direct to consumer growth. 

On this episode of WorkParty, the industry icon covers everything from how she built her maternity empire from the ground up to the importance of having a strong POV in the fashion industry. 

LISTEN TO THE EPISODE


RESOURCES

• To join the WorkParty click HERE
• To connect with Liz Lange click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To follow along with Figue click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• The begining of her career as as a staff writer for Vogue
• The moment she realized she was actually revolutionizing the category of maternity clothing
• Dressing pregnant celebrities like Gwenyth Paltrow, Kate Winslet and Julia Roberts.
• Forging partnerships with brands like Target and Nike.
• What it was like selling the business she built to a private equity firm.
• Her experience and work investing in women-led companies like Harper Wilde and Carbon 38.
• The skills that are essential to working in the fashion industry.
• Taking over an already established brand.

OTHER EPISODES YOU MIGHT LIKE . . .

Introducing Create & Cultivate's New CEO, Kate Spies!

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

THIS EPISODE IS BROUGHT TO YOU BY...

Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order!

Bliss |  Get 25% off your purchase of Block Star Daily Mineral Sunscreen on Blissworld.com and use code PARTY at checkout.

Athletic Greens |  Athletic Greens is giving you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/party.

Introducing Create & Cultivate's New CEO, Kate Spies

ABOUT THE EPISODE

When I founded Create & Cultivate back in 2010, Jaclyn Johnson's goal was to create an intentional space for the next generation of creatives, entrepreneurs, CEOs, and leaders to spark conversation, collaborate on their passions, and enhance their businesses. What started as a networking event to connect like-minded women, soon grew into a multi-platform media and events company providing modern working women with content, community, and tools to create & cultivate the career of their dreams.

And as the Create & Cultivate community grows, our team grows with them. Which is why we're so excited to introduce our new CEO—Kate Spies! She’s a powerhouse media executive with a track-record for growing brands, connecting audiences, and found her niche in stepping into leadership roles when female founders are ready to take their businesses to the next level. She’s bringing her incredible expertise to further Create & Cultivate’s impact on the workplace, and what it means to be the brand. Tune into this episode of WorkParty as Jaclyn chats with Kate about her experience building strong teams, her thoughts on the next wave of entrepreneurs, and what's in store next for Create & Cultivate.

LISTEN TO THE EPISODE

RESOURCES

• To join the WorkParty click HERE
• To connect with Kate Spies click HERE
• To connect with Jaclyn Johnson click HERE
• To follow along with Create & Cultivate click HERE
• To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

• Her path from fashion, to digital media, to women's lifestyle, and more!
• The best way to keep growing and learning on your way to the top
• Her leadership must-haves: transparency, collaboration, and innovation
• How businesses can and should evolve and shift over time
• Why moving from Sydney to NY was the most rewarding risk she ever took
• How to find an impactful mentor you trust and look up to
• Table stakes of being a CEO in 2022
• What attracted her to Create & Cultivate
• Why she will only work at a mission-driven company
• Her plans for the future of Create & Cultivate


OTHER EPISODES YOU MIGHT LIKE . . .

Pietra COO, Tala Akhavan on Balancing Work, Motherhood, and Access to Female Entrepenurship

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success


THIS EPISODE IS BROUGHT TO YOU BY...

Zencastr |  Interested in sponsoring this show or podcast ads for your business? Go to zen.ai/party and fill out the contact information so Zencastr can help you, bring your business story to life.

Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order!


What to Expect at Desert Pop-Up 2022

We’re headed to the desert with some of our favorite content creators in Palm Springs! On April 16th, we’ll be hosting another pop-up event with amazing panels, delicious food and drinks, pop-ups, and incredible photo moments—all poolside at the Ace Hotel. Here’s what you can expect this year…

THE DATE
Saturday, April 16th

THE TIME
12:00 PM - 4 PM

THE LOCATION
Commune at The Ace Hotel
701 E Palm Canyon Drive
Palm Springs, CA

THE DETAILS

ARRIVALS

Doors open at 12:00 p.m. Space is not guaranteed, so arrive early. The first 200 guests will receive a gift bag full of goodies worth $500, including an Ear Seed Kit from WTHN!

WHAT TO BRING

You must have a COVID-19 vaccination card or negative COVID-19 PCR test (taken within 72 hours of the event ) accompanied by a government-issued photo ID for entry, a government-issued photo ID, and business cards (if desired!). More details here.

Tala Akhavan on Opening Up Access to Female Entrepreneurship as a Working Mom

ABOUT THE EPISODE

Before becoming the Chief Operating Officer at Pietra, Tala Akhavan was an Uber executive for 5 years, coinciding with some of the app’s most transformative years. But as a first time mother, Tala struggled to pair her professional goals with motherhood, so she made the decision to not return to work after maternity leave—instead she focused on being the mom she always dreamt of. She also used this time to search for a career that would allow her to find fulfillment in both motherhood and entrepreneurship.   

Tala landed at Pietra, the platform powering the creator economy. As COO she’s spearheading the initiatives that are making it possible for anyone to launch the brand of their dreams. She’s found a true passion for democratizing access for female entrepreneurship, where her mission is to lower the barrier of entry for all creators. On this episode of WorkParty, Jaclyn talks to Tala about navigating career growth as a new mother, what the next wave of the creator economy could look like, and lowering the barriers of entry for female entrepreneurs.

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .

  • How she landed the job at Uber

  • What attracted her to the creator space

  • Advice for balancing work and motherhood

  • How Pietra can help you launch in under 90 days

  • Lowering the barrier to entry for female founders

  • Integrating innovation into your brand roadmap

OTHER EPISODES YOU MIGHT LIKE . . .

Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

THIS EPISODE IS BROUGHT TO YOU BY...

Vinovest | Go to zen.ai/workparty and be sure to mention WorkParty to start investing in wine today.

Bliss | Get 25% off your purchase of Block Star Daily Mineral Sunscreen on Blissworld.com with code PARTY at checkout.

Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order!

AllVoices Founder Claire Schmidt on Using Technology to Drive Social Impact

ABOUT THE EPISODE

Have you ever felt uncomfortable speaking up at work? If the answer is yes, then you’re not alone. In 2021, over 68.9 million people joined The Great Resignation—with many attributing it to the feeling of being unable to voice their concerns or make meaningful change in their workplace. 

Claire Schmidt identified the root of this problem—ineffective feedback and reporting systems that lacked a modern and welcoming approach—and developed a way to fix it. 

Using her unique background of problem solving through technology Claire founded All Voices, an employee feedback platform that’s driving change. All Voices provides employees with a way to speak up, provide feedback, ask questions, share positive input, report harassment, identify bias, or speak to broader culture issues directly to their company’s leadership.

On this episode of WorkParty, Claire talks about her incredible career in Tech and how she’s paired it with a mission to make the world a better place. From her work with Ashton Kutcher and Demi Moore to stop child sex trafficking, to her impact at Thrive market to increase the availability of healthy foods, she is clearly a thought leader in trying to champion new and innovative solutions. 

LISTEN TO THE EPISODE

RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • How she learned the importance of helping others from an early age

  • Her experience in consulting and how it provided exposure to a plethora of industries

  • How she used technology to combat sex-trafficking and online exploitation

  • Why your career path doesn't need to be linear because it all makes sense in hindsight

  • Living in the era of #MeToo and the spark that ignited the AllVoices flame

  • The importance of maintaining curiosity to learn, grow, and develop your skills

  • How to foster an inspired, engaged, and productive team of employees

  • Why building a healthy company culture is all about listening and responding

  • How to build and sustain healthy remote teams in the age of work-from-home

  • Why venture funding was the best route when strategizing finance for AllVoices

  • Why purpose matters, and how to choose the social impact job that's right for you


OTHER EPISODES YOU MIGHT LIKE . . .

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae


THIS EPISODE IS BROUGHT TO YOU BY...

Vinovest |  If you’re ready to diversify your investments, then head to Vinovest.com and mention WorkParty. You'll get two months of wine management, for free!

Four Sigmatic | Save up to 40% and get free shipping on your order when you go to foursigmatic.com/WORKPARTY.

Masterclass | Get unlimited access to EVERY MasterClass, plus 15% off an annual membership as a WorkParty listener. Head to Masterclass.com/WORKPARTY.

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How to Define Goals and Rise To Your True Potential with Payal Kadakia, Author and Founder of ClassPass


ABOUT THE EPISODE

When Payal Kadakia let go of the pressure to achieve a traditional kind of success, she leaned into her passions. The result? ClassPass, a billion-dollar business.

She’s been featured on Fortune’s 40 Under 40 list and listed as Fast Company’s 100 most creative people, profiled in Fortune, Marie Claire, and Vogue, and just added author to her resume. 

Payal uprooted the limits that prevent us from fulfilling our true potential and uncovered groundbreaking ways to make progress by breaking through these limiting beliefs. 

On this special LIVE episode of WorkParty, Payal joins Jaclyn Johnson on stage at Austin Pop-up to talk about her ground breaking approach to goal setting, her new book, LifePass, and what it takes to accomplish more of what's meaningful to you!

LISTEN TO THE EPISODE

RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • The boundaries Payal set to become an entrepreneur.

  • Commitment to constant innovation.

  • How to adapt in an ever changing environment.

  • The inspiration behind her new book, LifePass:  Drop Your Limits, Rise to Your Potential

  • Embracing identity, making money work for you, managing time, and other lessons included in her book.

  • Advice for the next wave of entrepreneurs.


OTHER EPISODES YOU MIGHT LIKE . . .

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae

Going Against the Grain with Oui the People Founder Karen Young

THIS EPISODE IS BROUGHT TO YOU BY...

Four Sigmatic | Save up to 40% and get free shipping on your order when you go to foursigmatic.com/WORKPARTY.

Shopify | Go to Shopify.com/party for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features.

Zencastr | Go to Zencastr.com/Pricing and enter code WORKPARTY0 for 30% off your first three months!

Right now, when you purchase a 3-month Babbel subscription, you’ll get an additional 3 months for FREE. Go to babbel.com and use code: PARTY to 6 months, for the price of 3!

Live from Austin: Lauryn Bosstick on Uncensored Advice and Building Your Brand From Scratch


ABOUT THE EPISODE

On this special LIVE episode of WorkParty, we’re in Austin chatting with Lauryn on all things Skinny Confidential and how to build your brand from scratch—straight from the method she mastered on her journey to success.

If you don't know already, Lauryn Bosstick is a serial entrepreneur who’s turned a passion for beauty, wellness, and no-censor advice into one of the most distinctive blogs online today—The Skinny Confidential. With over 1 million followers on Instagram and 90 Million podcast downloads, Lauryn has—and continues to—build and expand a lifestyle brand rooted in empowerment and total wellness—mind, body, and soul.


LISTEN TO THE EPISODE

RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • How to overcome difficulties you may face when trying to find your voice.

  • Content diversification strategies.

  • The relationship between the service industry and successful content.

  • Forming intimate connections with your community.

  • Balancing work, life, and being a mom.

  • The importance of absence and taking a step back to figure out what's next.

  • The truth a bout entrepreneurship through Lauryn's lens.

  • The secret to working with your partner.


OTHER EPISODES YOU MIGHT LIKE . . .

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

How to Raise Money for a Startup

Asking for money is rarely fun. But it’s especially tough—and often futile—for women. Why? We’re less likely to get a raise at work, even though we ask at the same rate as men. And we’re especially unlikely to get money for our startups since only 2.2% of all venture capital goes to female founders. (The percentages are even worse for women of color.)

Even for those women who successfully ask this question, it’s as I write in my book Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business, “seeking outside money is a daunting, grinding, tedious process.” It can go horribly wrong. But raising money can also go tremendously well if you do your homework, network like crazy, and get lucky.

Over the course of nearly five years of reporting and editing money coverage at Inc., I’ve interviewed many successful women founders. Some of them avoided raising outside money entirely; others have raised tens of millions of dollars. So if you’re ready to take the VC plunge—or to start off by asking friends and family to back your business.

Here are five things to know about raising money for your startup.

You don’t necessarily need to do it.

VC-backed startups like Uber, WeWork, and Airbnb get a lot of the headlines, but most startups never ask outside investors for money and many thrive regardless. Take S’well: Founder and CEO Sarah Kauss turned her high-design water bottles into a $100 million business without ever taking outside investment.

There’s an increasing number of women funding women.

While traditional VC has a long way to go to close the gender gap, there is a growing number of investment firms focused on women-led startups. Some examples are Arlan Hamilton’s Backstage Capital, Susan Lyne’s BBG Ventures, and Anu Duggal’s Female Founders Fund. Women founders, meanwhile, told Inc. that female investors often better understand their target markets.

Still, it’s often a slog.

When you see company after company raising money, you get the outside-in perception: ‘It's not that difficult if they can do it.‘ But this is not the case,” Policygenius co-founder and CEO Jennifer Fitzgerald told me about her initial fundraising expectations. “It was a very fruitless and frustrating few months,” she adds. Fitzgerald and her co-founder eventually raised their seed round through small checks from about 50 friends and family members, “which is a painful way to do it, but we had to get it done,” she recalled.

It can also be exhilarating.

“Raising money was a year and a half of my life, and I loved every minute of it. Boy, was it grinding and difficult,” Christina Tosi, the pastry chef who’s now the founder and CEO of Milk Bar, told me last year. “You're going to war … and not necessarily in a negative way. It doesn't have to be argumentative.”

It matters who your partners are.

Don’t accept just any investment. As your business grows, you’ll want to make sure you and your investors can agree on what’s best for the business (unless you want to try to buy them out). As Tosi put it, “You can't do a good deal with bad people, and you can't do a bad deal with good people.”

About the author: Maria Aspan is an award-winning business journalist and an editor-at-large at Inc. Magazine, where she oversees money coverage and writes about startups, technology, finance, and gender. She has also covered business and finance for The New York Times, Thomson Reuters, and American Banker. At the latter, she served as national editor and covered the 2008 financial crisis and its aftermath.

This post was originally published on March 11, 2019, and has since been updated.

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What to Expect IRL at Austin Pop-Up 2022

We’re bringing together ambitious women and dynamic change-makers for an IRL event in Austin, Texas on Sunday, March 13th! Whether you want to learn new skills, launch your ideas, or connect with your future biz partners, we've got you covered with insightful panel conversations, mentorship sessions, and two inspiring keynote conversations.

Read on to see what the full day has in store!

THE DATE

Saturday, March 13th

THE TIME

10:00 AM - 7:00 PM CST

THE  LOCATION

Fair Market

1100 E 5th Street 

Austin, Texas 78702

The Details

REGISTRATION

You must have a COVID-19 vaccination card or negative COVID-19 PCR test (taken within 72 hours of the event ) accompanied by a government-issued photo ID for entry.

Upon check-in, you will receive your wristbands and an event schedule outlining the day. The first 200 attendees to enter the venue will receive gift bags and notebooks—so arrive early!

SCHEDULE

Want the full lineup? Check out the play-by-play schedule to map out your day!

DIGITAL EXTENSION

A digital extension pass is included with all RSVPs! With the digital extension pass, you will be able to watch (and re-watch) all Austin Pop-up programming from Wednesday, March 16th to Sunday, March 28th.

Pop-Up Market

MASTERCARD 

Learn all about Mastercard’s Digital Doors initiative that helps small business owners optimize their digital presence—and shop and support four small businesses while you’re at it! Featured businesses include Awkward Auntie, Vinti Trunk, The Braided Life, The Coy Collection.  

BEYOND YOGA

Stop by the Beyond Yoga pop-up to shop to check out their latest collection of prismatic patterned lounge sets, leggings, active tops and more. Plus snap some pics in front of their floral photo wall for a full-spectrum experience.

PLANOLY

Grab your phones and stop by Planoly's groovy Instagram moment! Then download the app to design your dream IG profile. (Don’t forget to tag @​​createcultivate and @planoly in your posts!)

LUMANU

Fuel up at Lumanu's coffee bar to sustain your energy throughout the day. Plus, peep their cup sleeves for an exclusive offer you can only get as an attendee of Austin Pop-Up.

SHOP CREATE & CULTIVATE

Our Spring/Summer collection is on its way! Get a sneak peek IRL and pre-order with an exclusive 30% off.

ASHLEY

Meet a future biz partner? Connect and collaborate in Ashley's contemporary lounge!

LA CROIX

Take a moment to refresh and hydrate in La Croix's lounge inspired by their new Cherry Blossom sparkling water.

Food & Beverage

BREAK

Assorted snacks and beverages will be provided throughout the day. Keep your energy levels up with bites from Beyond Meat, Brave Robot, Wow! Protein Donuts, and Milk Bar.

BEVERAGES 

Stay hydrated and caffeinated! We’ll be serving Icelandic, La Croix, Coffee, Kin Euphorics, Goldthread Tonics, Starla Wines, and Vina.

HAPPY HOUR 

Raise a glass to a day well spent with alcoholic beverages from Bev Wine, and non-alcoholic beverages from Kin Euphorics, Goldthread Tonics, Starla Wines, and Vina.

ANY ALLERGIES OR DIETARY RESTRICTIONS? 

We recommend that you BYO lunch and snacks to the summit. We try our best to accommodate attendees with allergies and/or dietary restrictions, but it’s best to provide your own.

GIFT BAGS

We know you want ‘em! Gift bags will be available for the first 200 attendees, so be sure to get there early! Get your shoulder ready for gift bags filled with goodies. 

C&C MEMBERSHIP PERKS

Our members get a ton of perks and our Austin Pop-Up is no exception. C&C Insiders will have access to all of our incredible Women & Wealth content—every workshop, panel discussion, and keynote conversation!—beyond the 3/16–3/28 Digital Extension window for Pop-up ticket holders.  

What else do you get as a member? C&C Insiders receive complimentary digital access to all our events, unlimited content from the Create & Cultivate video vault, downloads, resources, exclusive networking opportunities, and more! Not an insider yet? Well, don’t miss out! You can sign up here.

Other Need to Knows

There are no charging stations on-site so please come prepared with a fully charged phone or a mophie with extra juice to be set up for success all day.  

Parents’ Room 

We have a dedicated parents’ room for breastfeeding, pumping, and feeding located by the restroom. 

Need Help? 

If you need assistance, we’re happy to help. Please email hello@createcultivate.com ahead of the event with any needs that you have on-site so we can assist with any additional needs before the event. Just lookout for the friendly faces wearing pink C&C shirts!

More Questions?

Please visit our FAQs page for more information about the event.

Get prepped ahead of the summit and stay tuned for updates by following along on our social at @createcultivate and use the hashtag #AustinPopUp to keep in touch!