WHEN
Saturday, June 10
10 AM - 5 PM
Doors open at 10 AM
WHERE
California Market Center
110 E. 9th St., Los Angeles, CA 90079
Get Directions
Details
Registration: Upon check-in, you'll receive your wristband, schedule, and event materials for the day!
There will be a fast-track line for Insiders and special wristbands that give you front-row access to all conversations taking place on the main stage. Be sure to come early to claim your spot! For full FAQs, please read here.
Schedule: At this year's LA Conference, we're trying something new: Program tracks that are dedicated to what's most important to you—business, brand, or tech intel. You can follow our color-coded schedules, or create your own mix of programming. Just a heads up: Some sessions do overlap, so take a moment to map out your day.
Gift bags: Grab your gift bag valued at over $1,000 on your way out at the registration counter.
Dialed-In Discussions
Keynote Conversation With Iskra Lawrence: Hear how the British model and influencer built an empire with cult body care brand Saltair.
Money Practices You Can (and Should) Take to the Bank, Presented by Bank of America: In this panel, financial experts and business owners will discuss the current business and economic landscape, tips on developing a business banking relationship, and resources available for business owners, providing insights to the audience on running a successful business.
Welcome to the Era of AI: A panel of founders and CEOs talk about the ways artificial intelligence is going to revolutionize business as we know it. Discover how and what tools are already available to help turn your ideas into realities—augmented and otherwise.
The New Rules of Marketing, Presented by ORIGIN Water: Times are changing when it comes to attracting and acquiring new customers. In this panel, we’ll talk through the new ways to get people to buy into your brand, from using Web3 tactics to experiential marketing and beyond.
The Fundamentals of Fundraising: Unlocking Capital To Power Your Vision: Whether you're a first-time founder or a seasoned entrepreneur looking to scale, this workshop will help you take the next step toward unlocking the power of capital.
Balance Is Bullsh*t, But You Deserve Some Rest: Forget embracing a 50/50 mindset. You know what's more realistic? Embracing a work-life flow that allows you to wade in and out of each with ease. This panel will teach you how to find more fluidity in your schedule so that you can fill your cup, pour into other's, and not feel empty at the end of the day.
Creating Unforgettable Content In A Sea Of Noise: Learn from the best of the best in this content creation masterclass. During the panel, you will hear from the creators winning on TikTok, IG, and beyond. They will share their tricks for cutting through the noise, building massive communities, and monetizing everything they do.
Keynote Conversation with Aimee Song: Hear how Aimee went from fashion blogger to mega influencer, content creator, and designer with a social media following of over seven million.
Mentor Sessions
How To Grow Your Business on TikTok: Social media no longer plays a supporting role in running a business—it’s got main character energy as a primary driver for marketing and sales. In this session with Melanie Rhoads, Julia Ingalls, and Ariana Asgarian from TikTok, you’ll gain insights and tips for how to engage and expand your following on today’s buzziest platform.
Negotiating Tactics: How To Advocate for Yourself and Your Business: Get a master class in the priceless art of negotiation and getting what you want from someone who knows when to not take no for an answer—and can teach you how to do the same. Walk away with actionable steps you can take to ensure you’re setting yourself up for success from Kiki Ayers, founder of Ayers Publicity.
How To Build Incredible Teams: Whether you’re a boss or an employee, you are responsible for building company culture and Sheena Zadeh-Daly, founder of Kosas, will help you be the change you want to see. From teams of three to 3,000, your brand and business is only as successful as the team powering it.
What It Takes To Be Seen in the VC World: Discover ways to increase your visibility with potential investors and the best ways to use the capital you raise to take your company to the next level from LaShay Price, PR and marketing manager for Fearless Fund.
The Art and Science of Building a Boss Brand: Join our branding luminary, Teni Panosian, beauty creator and founder of Monday Born, as she shares her hard-earned wisdom, innovative strategies, and fine-tuned hacks that have propelled her brand to exponential growth. You will leave with ideas for how to skyrocket your brand's success and impact.
Creating Your Digital Ecosystem: Our expert mentor, Abby Zufelt, host of Working Girl Talk, will share her secrets for how to figure out exactly what you need for the tech stack that powers your business. From internal tools that fuel efficient operations (Slack! Asana! Bill.com!) to the platforms you need to scale your business (ESPs! CMSs! CRMs!), we will cover it all.
Cyber Security for Small Businesses: Gain strategies for navigating the digital landscape while safeguarding sensitive information and mitigating cyber threats from Ginger Siegel, North America Small Business Lead for Mastercard.
Business Finance Coaching: Looking to take control of your business finances? In this personalized mentor session, led by Pattie Ehsaei, founder and CEO of The Flexx, unlock the answers behind your most burning financial questions to set your business up for success, from budgeting to managing cash flow.
Interactive Experiences
Barefaced Pop-Up Shop: Stop by for a skin-care fix of high quality, cruelty-free products in an immersive shopping experience that'll feel like a mini spa moment.
Bank of America Headshot Station: Back by popular demand, a professional photographer will help capture your best headshot—sent instantly to your phone via a private gallery.
ORIGIN Oasis: Share your origin story with Origin Water's artist-in-residence to receive a custom designed notebook.
Baileys Treat House: Serving all-day cocktails—think: iced matcha or coffee (with optional shots of Baileys) in the a.m. and espresso martinis and Over Ice Cream (Baileys Irish Cream liqueur over vanilla ice cream) come happy hour.
TikTok Takeover: Get ready to embrace the spotlight and unleash your inner content creator with the help of a professional video production company to ensure that every moment is captured flawlessly, and leave you with a fun edited video, ready to be shared on the social media platform.
Food & Beverage
Breakfast: Fuel up before the day begins with Purely Elizabeth Granola and Mush Overnight Oats, plus Chamberlain Coffee.
Lunch and Snacks: Enjoy an assortment of fresh, healthy salads, bowls, and sandwiches from Farmer's Fridge. After lunch, an assortment of snacks from will be available from Cheddies, That’s It Snack Bars, Undercover Snacks.*
Beverages: Stay hydrated throughout the day at the Origin Water Bar. Fuel up on gut-healthy drinks from De La Calle and Poppi.
Happy Hour: Enjoy a cocktail or mocktail made with flavored Origin Sparkling Water, cans of Avaline Rosé, espresso martinis and Over Ice Cream from Baileys, and Little Saints Mocktails, along with Planet Bake donuts and Baked By Melissa cupcakes.
ANY ALLERGIES OR DIETARY RESTRICTIONS?
We recommend that you BYO lunch and snacks to the conference. We try our best to accommodate attendees with allergies and/or dietary restrictions, but it’s best to provide your own.
*Food in The Eatery will be available on a first-come-first-served basis.
Insiders
Come by the Insiders booth to learn about our membership program and get a complimentary gift if you sign up at LA Conference. Already an Insider? Head to the booth to pick up your free membership merch.
Other Need-To-Knows
There are no charging stations on-site, so please come prepared with a fully charged phone or a charger with extra juice to be set up for success all day.
Parents’ Room
We have a dedicated parents’ room for breastfeeding, pumping, and feeding.
Need Further Help?
If you need assistance, we’re happy to help. Please email hello@createcultivate.com ahead of the event with any needs that you have on-site so we can assist with any additional accomodations before the event.
More Questions?
Please visit our FAQs page for more information about the event.
Stay Connected
Follow along at @createcultivate and use the hashtag #createcultivatela to share your highlights from the day!
