Future of Work Conference

Social Push: How to Market Your Brand Via the Power of Influence and Social Platforms

Before COVID-19 hit, experts predicted that the golden age of Instagram marketing was over.

But agencies like DBA that never ditched the influencer model were way ahead of the curve because there’s been a resurgence of social media marketing during the pandemic.

As brands make the shift to digital and consumers spend more time on social media, influencer-marketing firms have seen spikes in views and engagement on sponsored posts as high as 76%, and influencer pricing has even increased by 3%.

So, is COVID making Instagram influencers more influential? Will social shopping factor into “the new normal?” And what does the future of social media marketing look like?

To help answer these questions and more, we welcomed four powerhouses who’ve harnessed the power of social media to grow their brands.

Panelists:

Chelsea Olivia | Lifestyle Blogger

JaLisa Vaughn | Influencer

Emily Herren | Content Creator

Elizabeth Minett | Founder & Creative Director, Cander Paris

Moderator:

Reesa Lake | Partner and Executive Vice President, Digital Brand Architects