Future of Work Roundtable- Social Push
Before COVID-19 hit, experts predicted that the golden age of Instagram marketing was over.
But agencies like DBA that never ditched the influencer model were way ahead of the curve because there’s been a resurgence of social media marketing during the pandemic.
As brands make the shift to digital and consumers spend more time on social media, influencer-marketing firms have seen spikes in views and engagement on sponsored posts as high as 76%, and influencer pricing has even increased by 3%.
So, is COVID making Instagram influencers more influential? Will social shopping factor into “the new normal?” And what does the future of social media marketing look like?
To help answer these questions and more, we welcomed four powerhouses who’ve harnessed the power of social media to grow their brands.
Panelists:
Chelsea Olivia | Lifestyle Blogger
JaLisa Vaughn | Influencer
Emily Herren | Content Creator
Elizabeth Minett | Founder & Creative Director, Cander Paris
Moderator:
Reesa Lake | Partner and Executive Vice President, Digital Brand Architects