It’s no secret that influencer marketing is here to stay. 

The trend continued to rise in 2019 and shows no signs of slowing down in 2020. According to a recent survey by Hootsuite, 48% of brands plan to use influencer marketing with well-known or celebrity influencers, and 45% plan to use micro-influencers who have smaller, highly engaged audiences. 

But how exactly do you go about building a platform and then turning it into profit? 

Thankfully, we have five women with us in this panel who can answer that question for us. Women who aren’t just driving sales for other companies but growing their own brands and companies and moving way beyond selling merch to drive revenue.

Panelists:

Tia Mowry | Actress, Chef, Producer, Author, Wife, & Mother

Chriselle Lim | Influencer & Entrepreneur

Heather Dubrow | Performer, Author, Entrepreneur, & Podcast Host, Heather Dubrow's World

Desi Perkins | Digital Content Creator

Jera Foster-Fell | Content Creator

Moderator: 

Zuri Hall | Entertainment Reporter, TV Personality, and Actress