LA 2020
How These Women Are Turning Their Platforms Into Profit
It’s no secret that influencer marketing is here to stay.
The trend continued to rise in 2019 and shows no signs of slowing down in 2020. According to a recent survey by Hootsuite, 48% of brands plan to use influencer marketing with well-known or celebrity influencers, and 45% plan to use micro-influencers who have smaller, highly engaged audiences.
But how exactly do you go about building a platform and then turning it into profit?
Thankfully, we have five women with us in this panel who can answer that question for us. Women who aren’t just driving sales for other companies but growing their own brands and companies and moving way beyond selling merch to drive revenue.
Panelists:
Tia Mowry | Actress, Chef, Producer, Author, Wife, & Mother
Chriselle Lim | Influencer & Entrepreneur
Heather Dubrow | Performer, Author, Entrepreneur, & Podcast Host, Heather Dubrow's World
Desi Perkins | Digital Content Creator
Jera Foster-Fell | Content Creator
Moderator:
Zuri Hall | Entertainment Reporter, TV Personality, and Actress
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