So, you have a great business idea—now what? 

As all of you know, having the idea is just the beginning. Whether you're launching something huge, something small, or simply updating your current offering, a product launch takes time and careful planning. 

If you rush to market without having your ducks in a row it could be a recipe for disaster.

So, how do you turn that idea on paper into a product?   

In this roundtable discussion, we’re going to strategize the perfect product launch with five powerhouse women who’ve done just that with great success.

Panelists:

Dianna Cohen | Founder and CEO, Crown Affair

Janessa Leone | CEO and Designer, Janessa Leone

Abigail Cook Stone | Founder and CEO, Otherland

Evá Goicochea | Founder & CEO, maude

Cass Dimicco | Founder, Aureum Collective

Melanie Elturk | CEO & Co-Founder, Haute Hijab

Moderator:

Sacha Streve | Editorial Director, Create & Cultivate