Desert Pop Up 2019 | Keynote

Tone It Up: "Life Isn’t All About Work"

Karena Dawn and Katrina Scott are the co-founders of Tone It Up and proof that collaboration is key in building a megabrand. The powerhouse duo launched Tone It Up after meeting at the gym a decade ago and have since become a trusted source for their fitness app, product lines, nutrition plans, recipe collections, and so much more.

“Don’t be afraid if you don’t know what you’re doing. If you know what you believe in and what your community wants, you’ll succeed. It’s about listening to your community.”