Careers
Join our tight knit team of dreamers, doers, creators and cultivators.
Current Openings
PRODUCTION
OPERATIONS
Check back soon!
Why join us?
Dynamic Environment: Work in an innovative and creative space where your ideas actually matter
Career Growth: As we expand, you’ll have opportunities to grow within the company, take on new challenges, and develop your career in meaningful ways. Leadership actively encourages professional advancement and supports your growth every step of the way.
Mission-Driven Work: Be part of a company dedicated to advancing women and creating transformative experiences that make a real difference in their lives.
Startup Perks: Join a collaborative and agile team that values flexibility and quick thinking. No long line of approvals
Travel Opportunities: Experience exciting travel to events and team off-sites, where you’ll collaborate with colleagues, build connections, and see your hard work come to life at signature events.
Exclusive Perks: Enjoy free gifts from some of the world’s top brands, thanks to our unique partnerships and collaborations.
At Create & Cultivate, you’ll be part of something bigger — helping to shape the future of women in business while advancing your own career in a supportive environment.
A NOTE FROM THE LEADERSHIP TEAM
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A NOTE FROM THE LEADERSHIP TEAM /
As of October 2023, Create & Cultivate LLC is no longer an active entity. The brand and its assets have been acquired by new ownership under Create & Cultivate U.S. Inc., marking an exciting new chapter for the company. With fresh leadership, ambitious founders, and a bold new strategy, this is a true reset for the brand.
We take an oath to uphold the highest levels of integrity, leadership, and innovation in everything we do at Create & Cultivate U.S. Inc. This is a fresh start, built on the values of respect, transparency, and excellence! Our commitment is to create an inspiring, inclusive, and empowering environment for our team, community, and partners.
Come grow with us!
SALES
Senior Sales Manager – Sponsorship Sales
OVERVIEW
Commitment Level: Full Time
Office: Remote (with travel for events)
Level: Senior level
Reports to: CEO
Hire Date: November - December 2025
We are seeking a Senior Sales Manager – Sponsorship Sales who is an unrelenting closer, an industry connector, and a creative dealmaker with a proven track record of managing and closing high-value paid sponsorships across industries. This role will be critical to driving multi-million-dollar revenue growth across Create & Cultivate’s portfolio of IRL events, digital platforms, and special initiatives.
You must have 4+ years of paid sponsorship experience, established relationships across multiple industries, and a relentless hunger to not just meet but exceed aggressive sales goals.
Key Responsibilities
Sponsorship Sales & Revenue Growth
Own and exceed a $4M+ annual paid sponsorship revenue goal, driving consistent growth across all event and digital channels.
Build and manage a robust sponsorship pipeline across Festivals, Summits, Retreats, Masterminds, and digital programs (newsletters, podcasts, content series).
Develop and pitch creative, solutions-driven proposals that align with client objectives and Create & Cultivate’s mission.
Lead the full sales cycle — prospecting, pitching, negotiating, closing, and contracting.
Collaborate closely with the CEO to align on quarterly targets, KPIs, and sales priorities.
Client Relationship Management
Build and maintain strong relationships with brand and agency decision-makers, senior marketers, and key stakeholders.
Manage renewals, upsells, and long-term partnerships to maximize client lifetime value.
Serve as the primary client contact throughout the sales process, ensuring a seamless transition to the Account Management team post-sale.
Maintain high standards of client satisfaction through strategic communication and proactive follow-up.
Business Development
Identify and secure new business opportunities by monitoring market trends and creatively positioning Create & Cultivate’s offerings.
Pursue high-value partnerships across categories including Tech, Finance, CPG, Retail, Beauty, Sports, and Entertainment.
Represent Create & Cultivate at industry events and client meetings to expand visibility and generate new leads.
Collaboration & Execution
Partner cross-functionally with Marketing, Events, Content, and Accounts teams to develop proposals, case studies, and sponsorship materials.
Ensure sponsorship offerings are aligned with event programming and audience insights.
Maintain pipeline accuracy, CRM tracking, and weekly reporting to leadership.
Execute deals efficiently and collaboratively to meet or exceed revenue goals.
Qualifications
EXPERIENCE & EXPERTISE
4+ years of paid sponsorship or brand partnership sales experience in events, media, or experiential marketing.
Proven success closing $3M+ annually, including six- and seven-figure partnerships.
Established network across Tech, Finance, Retail, Beauty, CPG, Sports, and Entertainment.
Mastery of CRM platforms (HubSpot preferred), proposal development, and data-driven sales management.
Deep understanding of event sponsorships, branded content, and experiential activations.
SKILLS & ATTRIBUTES
Strong closer with exceptional negotiation and presentation skills.
Entrepreneurial and proactive; thrives in a fast-paced, evolving environment.
Highly organized, detail-oriented, and accountable for results.
Excellent communicator who builds lasting client relationships.
Team player who collaborates cross-functionally and contributes to a positive sales culture.
Willingness to travel (15–20%) for key client meetings and events.
Sound like a good fit?
SALES
Sales Manager (Mid-Level)
OVERVIEW
Commitment Level: Full Time
Office: Remote (with travel for events)
Level: Mid level
Reports to: CEO
Hire Date: November - December 2025
We are seeking a Sales Manager – Sponsorship Sales who is a motivated relationship builder, proactive seller, and strategic thinker with a passion for closing impactful sponsorship deals. This role is central to driving Create & Cultivate’s multi-million-dollar sponsorship revenue goals across events, digital platforms, and custom activations.
You must have 2+ years of paid sponsorship or partnership sales experience, strong relationship-building skills, and the ability to deliver creative, high-value solutions that exceed client expectations.
Key Responsibilities
Sponsorship Sales & Revenue Growth
Own and exceed a $4M+ annual paid sponsorship revenue goal, driving sales across events and digital programs.
Manage a pipeline of sponsorship opportunities across Festivals, Summits, Retreats, Masterminds, and digital media (newsletters, podcasts, content series).
Develop and pitch tailored proposals that align with client goals and Create & Cultivate’s brand mission.
Lead the full sales process — prospecting, pitching, negotiating, closing, and contracting.
Work closely with the Senior Sales Manager and CEO to track progress against revenue goals and KPIs
Client Relationship Management
Build and maintain strong relationships with clients, agencies, and key decision-makers.
Manage inbound leads, renewals, and mid-tier partnerships.
Ensure a seamless client experience through clear communication, follow-up, and post-sale handoff to the Account Management team.
Proactively identify opportunities for upsells and long-term renewals.
Business Development
Research and pursue new sponsorship opportunities across target verticals such as Tech, Finance, Retail, CPG, and Entertainment.
Conduct outreach to prospective partners and support in expanding brand relationships.
Stay informed on market trends, competitor activations, and sponsorship best practices.
Collaboration & Execution
Collaborate with internal teams (Marketing, Events, Content, Accounts) to ensure deliverables align with client expectations and event strategy.
Maintain accurate and up-to-date sales data in CRM tools (HubSpot preferred).
Participate in weekly pipeline reviews, provide reporting, and share insights on client activity.
Support the broader sales team in achieving department-wide revenue goals.
Qualifications
EXPERIENCE & EXPERTISE
3–5 years of experience in sponsorship, brand partnerships, or event/media sales.
Demonstrated success managing a full sales cycle and closing mid-to-high-value deals.
Familiarity with CRM systems (HubSpot preferred) and sales reporting.
Solid understanding of event sponsorships, branded content, and experiential activations.
SKILLS & ATTRIBUTES
Motivated closer with strong relationship-building and communication skills.
Confident negotiator with attention to detail and follow-through.
Organized, results-driven, and thrives in a fast-paced environment.
Team-oriented and eager to collaborate with leadership and peers.
Willingness to travel (15–20%) for client meetings and key events
Sound like a good fit?
PRODUCTION
Senior Experiential Producer
OVERVIEW
Commitment Level: Full Time
Office: Remote (with travel for events)
Level: Mid level
Reports to: Director of Production / CEO
Hire Date: February 2026
Create & Cultivate is seeking a Senior Experiential Producer to lead the execution of all creative production elements across branded events and sponsor activations. This role ensures that every Create & Cultivate experience is visually elevated, brand-aligned, and executed to the highest creative and production standards — from concept through on-site delivery.
The ideal candidate has a strong background in experiential design and event production, proficiency in 3D renderings and technical drawings, and the ability to manage multiple projects simultaneously while maintaining timelines, budgets, and creative excellence.
Key Responsibilities
Creative Production & Environmental Design
Own the creative execution of all sponsor activations and C&C-branded spaces from concept through on-site install.
Produce 2D sketches, moodboards, 3D renderings, and visual mockups for booths, lounges, stages, signage, and photo moments.
Translate creative direction into floor plans, fabrication specs, print files, and production-ready assets.
Participate in early-stage ideation with Partnerships and Accounts teams to develop concepts that support sponsor objectives and brand goals.
Proactively pitch new creative ideas, materials, and innovations that push the Create & Cultivate aesthetic forward.
Manage creative vendor relationships, including fabrication, signage, décor, printing, and scenic design.
Oversee visual quality and consistency of event design across all brand touchpoints and sponsorship activations.
On-Site Event Production & Management
Lead on-site creative production for all events—from load-in through strike—including stage setups, sponsor booth installs, directional signage, and environmental details.
Serve as the primary on-site contact for creative vendors, ensuring adherence to specs, budgets, and production timelines.
Coordinate with sponsors and brand partners to bring activation concepts to life within event guidelines and creative standards.
Own and execute the run of show (ROS) as it relates to design and production install/strike windows.
Conduct post-event evaluations to assess creative execution, vendor performance, and production outcomes.
Vendor Sourcing & Budget Management
Source, negotiate, and manage vendor relationships, including AV, fabrication, furniture, florals, rentals, and scenic design.
Oversee vendor contracts, COIs, permitting needs, and delivery timelines.
Manage and reconcile budgets for all creative production line items, ensuring cost-efficiency without compromising visual impact.
Maintain budget trackers, production schedules, and creative task lists to ensure team alignment and accountability.
Cross-Functional Collaboration
Collaborate with the Partnerships team to interpret sponsor creative briefs and design high-impact brand experiences.
Work closely with the Events and Production teams to ensure seamless integration between creative design and logistics.
Partner with Marketing and Content teams to align event branding and ensure cohesive visual storytelling across all platforms.
Lead internal creative brainstorms and design reviews to align stakeholders on direction, feedback, and deliverables.
Mentor junior producers and freelancers, providing guidance on creative standards and production best practices.
Post-Event Review & Reporting
Create post-event creative recaps highlighting design successes, learnings, and documentation for internal reference.
Support the Partnerships and Accounts teams with creative content and visuals for sponsor recap reports.
Provide recommendations for future activations based on creative performance, audience engagement, and sponsor feedback.
Qualifications
4–7 years of experience in creative event production, experiential design, or hybrid creative/producer roles within the event or brand experience industry.
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus for After Effects, Keynote, or Canva.
Experience with 3D rendering software such as SketchUp, Rhino, or Blender preferred.
Strong understanding of environmental design, fabrication specs, print formatting, and signage production.
Proven ability to manage multiple projects, vendors, and deadlines simultaneously.
Familiar with managing events across the U.S. and supporting site-specific needs (permitting, vendor licensing, freight).
Skilled in budget management, quote comparison, and vendor negotiation.
Excellent communication and presentation skills — able to translate creative ideas into actionable plans.
Calm, solutions-oriented approach in high-pressure event environments.
Strong creative instincts with an eye for detail, quality, and brand alignment.
Proficient in Google Workspace, Dropbox, and Excel.
Bonus: Background in large-scale (5k+ attendees) event production or experiential agency work.
Sound like a good fit?
MARKETING
Growth Marketing Manager
OVERVIEW
Commitment Level: Full Time
Office: Remote (with travel for events)
Level: Manager
Reports to: CEO
Hire Date: January 2026
Create & Cultivate is seeking a Growth Marketing Manager to lead paid media, lead generation, and full-funnel lifecycle strategies that drive measurable growth across our events, membership, and digital platforms.
This role is responsible for optimizing every stage of the customer journey — from awareness and acquisition to activation, retention, and referral — ensuring every marketing initiative contributes directly to audience growth and ticket sales. The ideal candidate is analytical, strategic, and passionate about using data to turn insights into performance-driven results.
Key Responsibilities
Growth Strategy & Paid Media Management
Develop and execute paid media campaigns across social, search, and display (Meta, Google, TikTok, LinkedIn, etc.) to drive awareness, traffic, and conversions.
Manage paid media budgets, ensuring optimal ROI and efficient allocation across platforms and event cycles.
Collaborate with creative and marketing teams to build compelling ad assets and landing pages aligned with campaign goals.
Test and iterate messaging, creative, and targeting to maximize performance and conversion rates.
Monitor and report on campaign results daily, identifying trends and optimization opportunities to improve results.
Full-Funnel Lifecycle Marketing
Own the marketing funnel across all audience segments — from first touchpoint through event attendance and post-event re-engagement.
Design strategies that drive awareness (top of funnel), nurture engagement (mid-funnel), and increase conversion and loyalty (bottom of funnel).
Partner with CRM and Email Marketing teams to create automated nurture sequences that convert leads into ticket buyers and retain repeat attendees.
Develop lifecycle campaigns that encourage repeat purchases, referrals, and community engagement.
Leverage segmentation and behavioral data to personalize outreach and improve customer LTV (lifetime value).
Lead Generation & Conversion Optimization
Design and manage end-to-end lead funnels for event registrations, email subscriptions, and community sign-ups.
Implement A/B testing frameworks for ads, landing pages, and email campaigns to drive ongoing optimization.
Collaborate with web and product teams to enhance UX and reduce friction across key conversion points.
Use audience analytics to understand drop-offs and implement solutions that increase conversion and retention rates.Develop new growth channels through partnerships, influencer collaborations, and co-marketing opportunities.
Analytics, Reporting & Insights
Create dashboards and reports that track KPIs, ROAS, CAC, CTR, CVR, and retention metrics.
Present actionable insights to leadership to inform strategic decisions and forecast ticket sales and audience growth.
Translate campaign data into narratives that show clear ROI and recommendations for future campaigns.
Continuously test, learn, and optimize across channels to maximize revenue growth.
Cross-Functional Collaboration
Work closely with the CEO, marketing, and content teams to align growth initiatives with brand strategy and campaign calendars.
Partner with event production teams to strategically time campaigns around key launch, early-bird, and last-call moments.
Collaborate with design, social, and PR teams to ensure unified messaging across paid and organic channels.
Coordinate with partnerships and accounts teams to amplify sponsor campaigns and audience reach.
Qualifications
4–6 years of experience in growth marketing, digital marketing, or performance advertising.
Proven success owning full-funnel marketing strategies — from acquisition to retention and referral.
Deep understanding of paid media management, conversion optimization, and lifecycle marketing.
Expertise in analytics tools such as Google Analytics, Meta Ads Manager, Tag Manager, and Looker Studio.
Experience with CRM and marketing automation platforms (HubSpot, Mailchimp, etc.).
Strong analytical mindset with a passion for testing, iteration, and data-driven decision-making.
Excellent communication and project management skills; thrives in fast-paced environments.
Ability to collaborate cross-functionally and influence without direct authority.
Strategic thinker who balances creativity with performance-driven execution.
Sound like a good fit?
MARKETING
Director of Marketing
OVERVIEW
Commitment Level: Full Time
Office: Remote
Level: Senior
Reports to: CEO
Hire Date: February 2026
As Director of Marketing at Create & Cultivate—the largest events and media company for ambitious women in business—you will spearhead the strategy and execution of all marketing efforts, driving measurable growth through data-informed decision-making, rigorous performance analytics, and strategic resource allocation. This role is pivotal in shaping the brand's voice, increasing event attendance, and positioning Create & Cultivate as the leading authority for women in business.
The ideal candidate combines creative vision with analytical rigor: you're equally comfortable developing innovative 360-degree campaigns and building financial models that prove their ROI. You'll lead comprehensive marketing initiatives, oversee digital and event strategies, drive community engagement, and work collaboratively with leadership to align marketing investments with business outcomes.
Analytics, Financial Management & Performance Measurement
This is a data-driven marketing leadership role. You will own the complete financial and analytical framework for all marketing activities:
Establish and track comprehensive marketing KPIs across all channels, including: customer acquisition cost (CAC), lifetime value (LTV), conversion rates by funnel stage, email engagement metrics (open rate, CTR, conversion), social engagement rates, event attendance trends and demographics, sponsorship ROI, revenue attribution by channel, and net promoter scores
Conduct rigorous financial analysis of all marketing investments, presenting monthly variance reports, budget forecasts, scenario analyses, and ROI assessments to executive leadership
Actively manage the annual marketing budget, ensuring optimal allocation across channels and maximum return on investment. Develop quarterly reforecasts based on performance data and market conditions
Build predictive models for event attendance, revenue projections, and campaign performance using historical data, competitive intelligence, and market trends
Implement marketing attribution modeling to understand which touchpoints drive conversions across the customer journey and optimize spend allocation accordingly
Develop executive dashboards that visualize key performance indicators in real-time and provide actionable insights for strategic decision-making
Provide monthly reports to the executive team on marketing and business development activities, highlighting growth trends, performance against targets, challenges, opportunities, and strategic recommendations
Define and measure key business analytics related to marketing and event attendance activities, tracking efficacy and adapting strategies based on performance data
General Marketing & Brand Strategy
Lead the development and execution of an integrated marketing strategy across all Create & Cultivate platforms, ensuring content is engaging, on-brand, and directly supports measurable business objectives
Drive continuous improvement and creativity across all external marketing efforts to maintain the Create & Cultivate aesthetic, brand, and voice in the market
Ideate and execute innovative 360-degree campaigns with clear success metrics defined upfront, tracked rigorously throughout execution, and analyzed for learnings post-campaign
Establish quarterly, bi-annual, and annual marketing plans with specific, measurable goals tied to strategic event attendance and revenue targets
Oversee corporate marketing efforts, including website maintenance and optimization (traffic, conversion rate, bounce rate), social media management, and strategic content development
Event Growth, Marketing & Engagement
Develop and execute data-driven marketing strategies to increase attendance and engagement at all Create & Cultivate events, focusing on ambitious women in business
Translate strategic sales and revenue goals into actionable marketing, PR, and event engagement strategies with defined KPIs and measurement frameworks
Optimize event marketing ROI through rigorous pre- and post-event analysis: cost-per-attendee, cost-per-acquisition, attendee demographics and psychographics, conversion to paid memberships, sponsor satisfaction scores, attendee retention rates, and lifetime value across multiple events
Develop pricing elasticity models for event tickets to maximize both attendance volume and revenue generation
Build cohort analyses to understand attendee behavior, retention patterns, and lifetime value across event types and geographies
Conduct competitive benchmarking of event marketing strategies and pricing within the women-in-business and professional development space
Create event-specific collateral and sponsorship materials that align with brand goals and drive registrations; test variations to optimize conversion
Maintain relationships with key industry organizations and networks to expand awareness and interest in Create & Cultivate events; track partnership performance and ROI
Sales Enablement & Business Development
Collaborate with leadership to develop near- and long-term business development tactics, incorporating external (marketing, events, PR) and internal (content development, team alignment) strategies with clear success metrics
Establish processes, resources, and tools for efficient outreach to key accounts, sponsorships, and partnerships; implement CRM systems to track pipeline and conversion rates
Develop proposal processes and sales materials to support sponsorships and event partnerships; analyze win/loss rates and refine materials based on performance data
Enable team members to develop event-specific communication goals that align with broader marketing strategies and contribute to overall revenue targets
Community Engagement, PR & Communications
Represent Create & Cultivate at industry events, webinars, and media opportunities to build brand visibility; track earned media value (EMV) and share of voice in target publications
Develop PR and communications strategies to elevate the brand's presence in the women-in-business space, measuring results through media placements, reach, and sentiment analysis
Build programs encouraging customers and partners to advocate for the brand; track referral rates, testimonial acquisition, and advocacy program ROI
Expand PR, event, and partnership opportunities to grow brand awareness, followers, and newsletter subscribers with specific growth targets by channel
Ensure external communications reflect the brand's authenticity, incisiveness, and commitment to empowering women while maintaining consistent brand voice across all touchpoints
Digital, Social & Email Marketing
All digital marketing activities must have clearly defined metrics, tracked systematically, and optimized based on performance data:
Develop and implement social media strategies for all handles (@createcultivate and @workparty), ensuring a balanced, on-brand presence with measurable objectives
Establish clear growth targets for each platform with weekly/monthly tracking: follower growth rate, engagement rate (likes, comments, shares, saves), reach, impressions, click-through rates, and conversion metrics
Conduct competitive benchmarking with quarterly reports analyzing Create & Cultivate's performance against key competitors in the women-in-business space across all relevant metrics
Optimize paid social spend through systematic A/B testing, audience segmentation analysis, creative performance testing, and ROAS (return on ad spend) measurement
Strategize and execute growth initiatives such as partnerships, giveaways, influencer collaborations, and targeted campaigns; measure incremental follower growth, engagement lift, and cost-per-acquisition for each initiative
Implement sophisticated email performance tracking: open rates, click-through rates, unsubscribe rates, conversion rates, revenue per email, segment performance comparison, and deliverability metrics
Manage the execution of weekly email campaigns for podcasts, events, and branded content, leveraging audience segmentation, personalization, and performance analytics to continuously improve results
Develop and test email automation workflows to improve engagement and conversion throughout the customer lifecycle
Oversee and manage all social media platforms, optimizing content mix, posting frequency, and engagement tactics based on platform-specific analytics
Innovation & Technology
Identify and implement marketing technologies (CRM systems, marketing automation platforms, analytics tools, A/B testing software) to streamline processes and improve performance visibility
Leverage data analytics tools to identify trends, predict customer behavior, and optimize campaign performance across all channels
Utilize AI and machine learning tools for content creation, customer segmentation, personalized campaigns, and predictive modeling where appropriate
Stay current on emerging marketing technologies and recommend strategic investments that offer clear ROI potential
Branded Content
Develop and implement user acquisition and retention strategies with clear funnel metrics and optimization plans, including paid campaigns and enhanced offerings for members
Oversee marketing assets for final approval, including videos, graphics, newsletters, and other deliverables, ensuring brand consistency and performance optimization
Manage monthly mentor sessions and the community channel to foster active engagement and participation; track engagement metrics and member satisfaction
Test different content formats and engagement strategies to maximize member value and retention
WorkParty™ Podcast
Plan and execute podcast seasons and episodes, including talent sourcing, script development, and ad recording with clear download and engagement targets.
Develop and implement promotional strategies for the podcast across the website, social media, and newsletters; track listener growth, episode performance, and audience demographics
Oversee final approval of all podcast assets, ensuring high-quality, on-brand deliverables
Analyze podcast performance data to inform content strategy, guest selection, and promotion tactics
Explore podcast monetization opportunities including sponsorships, with clear revenue targets and sponsor satisfaction metrics
Required Technical Proficiency
The successful candidate must demonstrate strong technical capabilities across:
Advanced Excel: pivot tables, VLOOKUP/INDEX-MATCH, financial modeling, data analysis, and reporting
Marketing analytics platforms: Google Analytics (GA4), social media native analytics (Meta Business Suite, LinkedIn Analytics, TikTok Analytics), web analytics
CRM systems: proven ability to implement, manage, and extract meaningful insights from customer relationship management platforms
Email marketing platforms: expertise in segmentation, automation, A/B testing, and performance analysis (experience with platforms like Mailchimp, Klaviyo, or HubSpot)
A/B testing and experimentation: statistical analysis, test design, and results interpretation
Data visualization tools: Tableau, Looker, Google Data Studio, or similar platforms for dashboard creation and data storytelling
Project management tools: Asana, Monday.com, or similar platforms for campaign tracking and team coordination
Comfortable with SQL or similar data query languages (preferred but not required).
Qualifications
REQUIRED:
8+ years of progressive marketing experience with at least 3-5 years in quantitative marketing, performance marketing, or marketing analytics roles
Demonstrated expertise in marketing analytics and financial management, with proven track record of using data to drive strategic decisions, optimize marketing spend, and achieve measurable business outcomes
Strong financial acumen with experience managing marketing budgets of $500K+ and delivering against revenue targets
Proven ability to develop and present data-driven recommendations to C-suite executives, translating complex analytics into clear strategic insights
Experience marketing to women professionals, entrepreneurs, or lifestyle audiences
Excellent communication skills with ability to influence cross-functional stakeholders at all levels
Track record of building and scaling digital communities and driving engagement
Experience with event marketing and driving attendance growth
Bachelor's degree in Marketing, Business, Data Science, Economics, or related field
PREFERRED:
MBA or advanced degree in a related field
Experience in media, events, or membership/subscription business models
Background in both B2C and B2B marketing
Experience managing teams and developing marketing talent
Familiarity with the women's entrepreneurship ecosystem
Previous experience at a high-growth startup or scaling organization
Success Metrics for this Role
Within the first year, the Director of Marketing will be expected to achieve:
Event attendance growth: Increase average event attendance by 25-30% year-over-year
Customer acquisition cost: Reduce CAC by 15-20% through improved targeting and conversion optimization
Email subscriber growth: Grow email list by 40% while maintaining engagement rates above industry benchmarks
Social media performance: Achieve 35% growth in engaged followers across all platforms with improved engagement rate
Marketing ROI: Demonstrate minimum 3:1 return on ad spend across paid channels
Budget management: Maintain marketing spend within 5% variance of budget while meeting or exceeding all revenue targets
Event sponsorship: Increase sponsorship revenue by 20% through improved packages and sponsor satisfaction
Revenue attribution: Implement complete attribution model showing marketing's contribution to revenue across all channels
MARKETING
Social and Email Marketing Manager
OVERVIEW
Commitment Level: Full Time
Office: Remote
Level: Mid Level
Reports to: CEO
Hire Date: January 2026
Create & Cultivate is seeking a dynamic and detail-oriented Social & Email Marketing Manager to lead the strategy, execution, and optimization of our email marketing and social media efforts. This role sits at the intersection of creative storytelling and performance marketing—perfect for someone who’s equal parts copywriter, strategist, content creator, and data analyst. The ideal candidate will drive audience engagement, community growth, and conversion through highly effective email and social campaigns.
Key Responsibilities
Email Marketing Strategy & Execution
Own the end-to-end email process—from ideation to execution to performance analysis—for weekly newsletters, promotions, event announcements, and more.
Create and manage segmented campaigns tailored to diverse audience personas to maximize engagement and conversion.
Conduct A/B testing on subject lines, CTAs, layout, and messaging to improve open and click-through rates.
Maintain email health through list hygiene, spam compliance, and deliverability best practices.
Analyze campaign performance and develop reports with insights and recommendations.
Social Media Strategy & Execution
Collaborate with the Director of Marketing and content team to implement social strategy across @createcultivate and @workparty.
Plan, create, and publish engaging social content—including reels, stories, TikToks, and graphics—aligned with calendar priorities and brand tone.
Monitor and engage with the community daily, fostering conversations, responding to DMs/comments, and tracking sentiment.
Execute seasonal and campaign-based social promotions including giveaways, influencer campaigns, and event lead-ups.
Content & Copywriting
Write compelling, on-brand copy for emails, social captions, CTAs, and promotional content that resonates with ambitious women in business.
Tailor content for various channels while maintaining the voice, tone, and messaging consistency across all platforms.
Craft attention-grabbing subject lines, preview text, and headlines that drive performance.
Analytics & Optimization
Track KPIs across both email and social (open rates, CTRs, saves, shares, conversions, follower growth).
Use performance data to inform strategic pivots, new content formats, and campaign improvements.
Create monthly marketing performance reports and lead optimization plans with actionable insights.
Cross-Functional Collaboration
Partner closely with the design team to develop on-brand email templates and visually compelling social assets.
Work with the events, editorial, and partnerships teams to align messaging, deliverables, and timelines.
Support marketing efforts for podcast promotions, launches, member acquisition, and sponsorship activations.
Qualifications
3–5 years of experience in email marketing and social media management, preferably in media, events, or lifestyle brands.
Proficient in email marketing platforms such as Flodesk, Mailchimp, Hubspot, Kajabi, or Brevo.
Strong copywriting skills with a proven ability to write engaging, high-performing content across formats.
Hands-on experience with Instagram, TikTok, LinkedIn, and Meta Business Suite.
Proficient in analytics platforms like Google Analytics and social media reporting tools.
Strong organizational and project management skills with an ability to manage multiple campaigns at once.
Bonus: experience with Squarespace, Canva, Adobe Creative Suite, or light video editing.
Bonus: understanding of SEO and integrating it into email content.
Large-scale events background is a bonus!
Desired Characteristics
Strategic, data-informed thinker with a creative eye.
Confident communicator and cross-functional collaborator.
Passionate about empowering women and growing a community.
Able to thrive in a fast-paced, evolving environment with shifting priorities.
Familiar with trends in media, entrepreneurship, and pop culture.
Sound like a good fit?