FEATURED CONTRIBUTORS

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Amina

AlTai

JOy

HUTTON

You’re officially in. Weekly hot takes from influential voices before they become headlines — across business, marketing, money, and culture. Turn notifications on. You won’t want to mute this one.

AMBER

LEWIS

MARINA

MIDDLETON

JACLYN

JOHNSON

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Shawn Johnson East
Joy Hutton
Amber Lewis

SHAWN

JOHNSON EAST

WELCOME TO

You’re officially in. Weekly hot takes from influential voices before they become headlines — across business, marketing, money, and culture. Turn notifications on. You won’t want to mute this one.

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FEATURED CONTRIBUTORS

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JUNE 2026

JACLYN JOHNSON

Jaclyn Johnson

“Curated Cap Tables are the New Flex”

🗓️ POSTED TO THE GROUP CHAT JUNE 9, 2026

The reason celebrity and creator cap tables are becoming the new flex is because they signal something deeper than money. They signal access.They signal cultural heat. They signal that the company is not just raising capital, but attracting people with influence, audience, taste, and distribution.

Venture & Fundraising
Money, Power, & Culture

SHAWN JOHNSON EAST

GUEST CONTRIBUTOR

“Staying Anchored in a Fast-Paced World”

🗓️ POSTED TO THE GROUP CHAT JUNE 4, 2026

There’s a certain kind of pressure that feels incredibly normal right now. So normal, in fact, that we barely question it anymore. The pressure to constantly keep up. Keep moving. Keep optimizing. Keep responding. Keep evolving. Keep producing. Keep deciding what’s next before you've even processed where you are now.

Work-Life Harmony
Leadership & Identity

MARINA MIDDLETON

Marina Middleton

“The One Question I Ask When I am Stuck”

🗓️ POSTED TO THE GROUP CHAT JUNE 2, 2026

Being stuck does not look like doing nothing. It looks like the opposite. It looks like answering forty emails, sitting in six meetings, saying yes to three new projects, and ending the day exhausted with the business in exactly the same place it was that morning.

Leadership & Identity
Career & Personal Branding

MAY 2026

AMBER LEWIS

Amber Lewis

“You Don't Have an Audience Problem. You Have an Identity Problem.”

🗓️ POSTED TO THE GROUP CHAT MAY 28, 2026

Online there’s no shortage of people trying to tell you how to grow an audience, go viral, and get sponsored. There's a whole industry built around the tactics, the hooks, the posting schedules, the networking, the pitch decks.

Marketing & Cultural Virality
Career & Personal Branding

JACLYN JOHNSON

Jaclyn Johnson

“The 4 Substacks You Need To Read If You Are a Woman Building.”

🗓️ POSTED TO THE GROUP CHAT MAY 26, 2026

There’s a certain kind of person whose Substack emails I open immediately. Why? because they consistently articulate things I’ve been sensing before I have the language for them myself. In a world where everyone is posting constantly, very few people are actually saying anything interesting. These women are.

Community, Networks, & Social Capital
Career & Personal Branding

MARINA MIDDLETON

Marina Middleton

“Here's What Nobody Tells You About Finding the Right Business Partner”

🗓️ POSTED TO THE GROUP CHAT MAY 21, 2026

I learned about Create & Cultivate after I had left the corporate world and was an entrepreneur for a few years. At that point, I had spent hundreds of thousands of dollars on business coaches, masterminds, attending large-scale events, and watching my husband build large-scale events.

Money, Power, & Culture
Leadership & Identity

JOY M. HUTTON

Joy Hutton

“If You Don’t Tell Your Story, People Will Make One Up About You”

🗓️ POSTED TO THE GROUP CHAT MAY 19, 2026

There’s a piece of advice that sounds humble and grounded, but honestly it’s a bit outdated: “Let your work speak for itself.” It sounds good, but it’s also the reason a lot of women are overlooked in rooms they’re more than qualified to be in.

Community, Networks, & Social Capital
Career & Personal Branding

JACLYN JOHNSON

Jaclyn Johnson

“What Every Founder Needs to Know About Equity (Before It's Too Late)”

🗓️ POSTED TO THE GROUP CHAT MAY 14, 2026

I want to tell you about two founders. One sold her company for $350 million. One sold hers for $22 million. They walked away with the same amount of money.

Money, Power, & Culture
Venture & Fundraising

AMINA ALTAI

Amina AlTai

“Why So Many Successful Women Secretly Want to Burn It All Down.”

🗓️ POSTED TO THE GROUP CHAT MAY 12, 2026

I’ve been a coach for the last eleven years and had a front row seat to some of the most successful female leaders of our time and so many of them come to me when they want to light a match and raise their life’s work to the fiery ashes of destruction.

Work Life Harmony
Leadership & Identity

MAHA ABOULEINEIN

Maha Abouelenein

“Storytelling is a Leadership Skill.”

🗓️ POSTED TO THE GROUP CHAT MAY 7, 2026

I’ve spent decades advising founders, CEOs, and global brands, and I’ve seen the same pattern repeat itself across industries. The leaders who stand out are not always the ones with the best ideas. They are the ones who know how to communicate those ideas into stories that people understand, remember, and believe in.

Marketing & Cultural Virality
Leadership & Identity

MARINA MIDDLETON

Marina Middleton

“The Era of the Solo Founder Is Over. The Women Winning Right Now Have a Team Behind Them.”

🗓️ POSTED TO THE GROUP CHAT MAY 5, 2026

Let's talk about the myth that has quietly been setting women up to fail. The romanticized founder story goes like this: one woman, one big idea, relentless hustle, overnight success. She did it alone. She figured it out alone. She built it alone. It is a great story. It is also almost never true.

Career & Personal Branding
Leadership & Identity

april 2026

KATIE AUSTIN

Katie Austin

“Navigating Pregnancy While Being a Female Fitness Founder”

🗓️ POSTED TO THE GROUP CHAT APR 30, 2026

Building a wellness brand has always required me to be deeply in tune with my body. For years, that meant showing up with energy, strength, and consistency. It meant leading workouts, traveling for events, and being the face of a brand rooted in movement and performance.

Women’s Health & Longevity
WELLNESS
Career & Personal Branding

JACLYN JOHNSON

Jaclyn Johnson

“5 Founders I’m Obsessed with Right Now”

🗓️ POSTED TO THE GROUP CHAT APR 28, 2026

Let’s be honest—most founder content falls into one of two buckets: perfectly curated highlight reels (guilty!) or vague advice that sounds good but doesn’t actually tell you anything.

Leadership & Identity
COMMUNITY, NETWORKS & SOCIAL CAPITAL

LEX NIKO

Lex Niko

“You're Only Cringe 'Til You're Successful”

🗓️ POSTED TO THE GROUP CHAT APR 23, 2026

This is one of my favorite things to remind people of, in the challenging moments that we all inevitably face. I first heard this sentiment from the lovely Audrey Peters, who frequently shares this phrase on her popular social accounts.

Career & Personal Branding
Leadership & Identity
COMMUNITY, NETWORKS & SOCIAL CAPITAL

MARINA MIDDLETON

Marina Middleton

“Women Are Starting Businesses at a Historic Rate. Here's Why Most Won't Make It to Year Three.”

🗓️ POSTED TO THE GROUP CHAT APR 21, 2026

Okay, I need to say something that nobody in this space is saying loudly enough. We are in the most extraordinary moment for women in business that has ever existed. In 2024, women launched 49% of all new businesses in the United States, up from just 29% in 2019.

Career & Personal Branding
Leadership & Identity

LES ALFRED

Les Alfred

“How to Lead When You're Still Figuring It Out”

🗓️ POSTED TO THE GROUP CHAT APR 16, 2026

If you’re an ambitious woman, chances are you’ve seen content of founders and operators “building in public” in your algorithm. While I understand the intent behind the “build in public” narrative and have done a bit of it myself, I’m here to tell you not to do it. Let me explain.

Career & Personal Branding
Leadership & Identity

JACLYN JOHNSON

Jaclyn Johnson

“The 3 Lessons I Learned the Hard Way as a Founder”

🗓️ POSTED TO THE GROUP CHAT APR 14, 2026

There’s a version of entrepreneurship that gets packaged and sold—vision, hustle, big wins, glossy outcomes. And then there’s the real version, the one you only understand after you’ve been in it long enough to get burned.

Career & Personal Branding
Leadership & Identity

MAHA ABOULEINEIN

Maha Abouelenein

“The 2026 Culture Forecast: What Brands Need to Know”

🗓️ POSTED TO THE GROUP CHAT APR 9, 2026

We are living through a historic power shift. For decades, institutions held the microphone. Corporations shaped narratives. The media decided which voices were amplified and which were ignored. Authority was centralized, predictable and, for the most part, uncontested.

Community, Networks, & Social Capital
Marketing & Cultural Virality

MARINA MIDDLETON

Marina Middleton

“How I Reinvented My Entire Life in 4 Years (And How You Can Too)”

🗓️ POSTED TO THE GROUP CHAT APR 7, 2026

Over the weekend I shared a side by side photo of myself from 2022 and 2026. And the difference is jarring. Most people saw the physical transformation, which yes, is very real. But way more changed than just that. The photo was the surface. What happened underneath is the part worth talking about.

Leadership & Identity
Career & Personal Branding

KATIE AUSTIN

Katie Austin

“Creating an Online Community IRL”

🗓️ POSTED TO THE GROUP CHAT APR 2, 2026

Community has always been at the center of everything I do — long before my business lived online. Back in 2015, I was rolling out workout mats in sorority houses and leading small in-person classes with whoever wanted to move together that day.

Marketing & Cultural Virality
COMMUNITY, NETWORKS & SOCIAL CAPITAL
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