Tala Akhavan on Opening Up Access to Female Entrepreneurship as a Working Mom

ABOUT THE EPISODE

Before becoming the Chief Operating Officer at Pietra, Tala Akhavan was an Uber executive for 5 years, coinciding with some of the app’s most transformative years. But as a first time mother, Tala struggled to pair her professional goals with motherhood, so she made the decision to not return to work after maternity leave—instead she focused on being the mom she always dreamt of. She also used this time to search for a career that would allow her to find fulfillment in both motherhood and entrepreneurship.   

Tala landed at Pietra, the platform powering the creator economy. As COO she’s spearheading the initiatives that are making it possible for anyone to launch the brand of their dreams. She’s found a true passion for democratizing access for female entrepreneurship, where her mission is to lower the barrier of entry for all creators. On this episode of WorkParty, Jaclyn talks to Tala about navigating career growth as a new mother, what the next wave of the creator economy could look like, and lowering the barriers of entry for female entrepreneurs.

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RESOURCES

IN THIS EPISODE WE DISCUSS . . .

  • How she landed the job at Uber

  • What attracted her to the creator space

  • Advice for balancing work and motherhood

  • How Pietra can help you launch in under 90 days

  • Lowering the barrier to entry for female founders

  • Integrating innovation into your brand roadmap

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Using Technology to Drive Social Impact with AllVoices Founder, Claire Schmidt

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

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AllVoices Founder Claire Schmidt on Using Technology to Drive Social Impact

ABOUT THE EPISODE

Have you ever felt uncomfortable speaking up at work? If the answer is yes, then you’re not alone. In 2021, over 68.9 million people joined The Great Resignation—with many attributing it to the feeling of being unable to voice their concerns or make meaningful change in their workplace. 

Claire Schmidt identified the root of this problem—ineffective feedback and reporting systems that lacked a modern and welcoming approach—and developed a way to fix it. 

Using her unique background of problem solving through technology Claire founded All Voices, an employee feedback platform that’s driving change. All Voices provides employees with a way to speak up, provide feedback, ask questions, share positive input, report harassment, identify bias, or speak to broader culture issues directly to their company’s leadership.

On this episode of WorkParty, Claire talks about her incredible career in Tech and how she’s paired it with a mission to make the world a better place. From her work with Ashton Kutcher and Demi Moore to stop child sex trafficking, to her impact at Thrive market to increase the availability of healthy foods, she is clearly a thought leader in trying to champion new and innovative solutions. 

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RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • How she learned the importance of helping others from an early age

  • Her experience in consulting and how it provided exposure to a plethora of industries

  • How she used technology to combat sex-trafficking and online exploitation

  • Why your career path doesn't need to be linear because it all makes sense in hindsight

  • Living in the era of #MeToo and the spark that ignited the AllVoices flame

  • The importance of maintaining curiosity to learn, grow, and develop your skills

  • How to foster an inspired, engaged, and productive team of employees

  • Why building a healthy company culture is all about listening and responding

  • How to build and sustain healthy remote teams in the age of work-from-home

  • Why venture funding was the best route when strategizing finance for AllVoices

  • Why purpose matters, and how to choose the social impact job that's right for you


OTHER EPISODES YOU MIGHT LIKE . . .

Live from Austin Pop-Up: How to Define Goals and Rise to Your Potential with Payal Kadakia, Founder of ClassPass and Author of LifePass

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae


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Vinovest |  If you’re ready to diversify your investments, then head to Vinovest.com and mention WorkParty. You'll get two months of wine management, for free!

Four Sigmatic | Save up to 40% and get free shipping on your order when you go to foursigmatic.com/WORKPARTY.

Masterclass | Get unlimited access to EVERY MasterClass, plus 15% off an annual membership as a WorkParty listener. Head to Masterclass.com/WORKPARTY.

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How to Define Goals and Rise To Your True Potential with Payal Kadakia, Author and Founder of ClassPass


ABOUT THE EPISODE

When Payal Kadakia let go of the pressure to achieve a traditional kind of success, she leaned into her passions. The result? ClassPass, a billion-dollar business.

She’s been featured on Fortune’s 40 Under 40 list and listed as Fast Company’s 100 most creative people, profiled in Fortune, Marie Claire, and Vogue, and just added author to her resume. 

Payal uprooted the limits that prevent us from fulfilling our true potential and uncovered groundbreaking ways to make progress by breaking through these limiting beliefs. 

On this special LIVE episode of WorkParty, Payal joins Jaclyn Johnson on stage at Austin Pop-up to talk about her ground breaking approach to goal setting, her new book, LifePass, and what it takes to accomplish more of what's meaningful to you!

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RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • The boundaries Payal set to become an entrepreneur.

  • Commitment to constant innovation.

  • How to adapt in an ever changing environment.

  • The inspiration behind her new book, LifePass:  Drop Your Limits, Rise to Your Potential

  • Embracing identity, making money work for you, managing time, and other lessons included in her book.

  • Advice for the next wave of entrepreneurs.


OTHER EPISODES YOU MIGHT LIKE . . .

Live from Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Brand From Scratch

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae

Going Against the Grain with Oui the People Founder Karen Young

THIS EPISODE IS BROUGHT TO YOU BY...

Four Sigmatic | Save up to 40% and get free shipping on your order when you go to foursigmatic.com/WORKPARTY.

Shopify | Go to Shopify.com/party for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features.

Zencastr | Go to Zencastr.com/Pricing and enter code WORKPARTY0 for 30% off your first three months!

Right now, when you purchase a 3-month Babbel subscription, you’ll get an additional 3 months for FREE. Go to babbel.com and use code: PARTY to 6 months, for the price of 3!

Live from Austin: Lauryn Bosstick on Uncensored Advice and Building Your Brand From Scratch


ABOUT THE EPISODE

On this special LIVE episode of WorkParty, we’re in Austin chatting with Lauryn on all things Skinny Confidential and how to build your brand from scratch—straight from the method she mastered on her journey to success.

If you don't know already, Lauryn Bosstick is a serial entrepreneur who’s turned a passion for beauty, wellness, and no-censor advice into one of the most distinctive blogs online today—The Skinny Confidential. With over 1 million followers on Instagram and 90 Million podcast downloads, Lauryn has—and continues to—build and expand a lifestyle brand rooted in empowerment and total wellness—mind, body, and soul.


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RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • How to overcome difficulties you may face when trying to find your voice.

  • Content diversification strategies.

  • The relationship between the service industry and successful content.

  • Forming intimate connections with your community.

  • Balancing work, life, and being a mom.

  • The importance of absence and taking a step back to figure out what's next.

  • The truth a bout entrepreneurship through Lauryn's lens.

  • The secret to working with your partner.


OTHER EPISODES YOU MIGHT LIKE . . .

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success


ABOUT THE EPISODE

If you're into wellness, open Instagram from time to time, or like to browse the shelves of Target for fun, then you’ve probably already been introduced to Golde—the modern superfood wellness brand that’s slowly taking over the shelves of your favorite stores. With vibrant packaging, affordable price points, and good, clean ingredients, it’s no wonder Golde has amassed a huge following. 

But when founder Trinity Mouzon Wofford embarked on an entrepreneurial journey into wellness, her biggest goal wasn’t to JUST create a product that was good for you. She rooted Golde’s mission in the idea that the wellness industry could be approachable,  way more inclusive, and fun. This fresh approach to the industry was a stroke of genius, because within a few years of launch, Trinity and her partner had grown their bootstrapped small biz into a profitable brand that attracted partnerships with Urban Outfitters, Goop, and Target.

On this episode of  WorkParty, Trinity shares how she built a trusted brand at such a young age, her commitment to changing the wellness industry, and the incredible journey her very first product has taken her on.

LISTEN TO THE EPISODE

https://open.spotify.com/episode/4oK4YQYdWGfBRNJOCqNKWp?si=DDfLsr67Q5mV7_Gvo5kXXw

RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • Trinity's background in medicine, and how her mother inspired the idea for Golde.

  • The importance of accessibility in the wellness industry.

  • Why Golde launched with a turmeric latte as their hero product.

  • The success of word of mouth marketing.

  • Why building the brand through bootstrapping was the best decision for Golde.

  • The benefit of making mistakes on your own terms, without the external pressure of investors.

  • Why Golde expanded their superfood cabinet with face masks.

  • What it takes to get your products on the shelves of major retailers—and why it shouldn't be taken for granted.

  • Building a muscle of tenacity.

  • The importance of mentorship for personal growth.


OTHER EPISODES YOU MIGHT LIKE . . .

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen


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Your Mind Is The Strongest Muscle With Tunde Oyeneyin

ABOUT THE EPISODE

If you’re an avid Peloton user, you probably already know and hang out with this week's WorkParty guest all the time. Known for her high energy, contagious smile, and bright lipstick—Tunde Oyeneyin coaches thousands of riders everyday through confidence-boosting classes—proving that anyone can be an athlete.

Not only has she emerged as one of the most sought after motivational speakers, she’s a Revlon ambassador (take a listen for her go-to shade of lipstick!), was recently the first fitness instructor to be named a Nike Athlete, and will be releasing her debut memoir this May.

From addressing human rights and racial injustice, to advocating the importance of  “Soul Care,” Tunde has created a global community of changemakers that were moved by her selfless mission to inspire and empower. On this episode of WorkParty Tunde talks about resilience and rising up after hardship, the beauty of uncertainty, and why it’s important to lean in and trust your intuition.

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .

  • Self Love: How to Gain Power & Understanding

  • The Kismet Spin Class That Forged a New Path

  • How She Landed Her Dream Job At Peloton

  • Why You Should Trust Life's Divine Timing

  • Everything Happens For You, Not To You!

  • How She's Using SPEAK to Enact Positive Change

  • Why She Believes Life Should Be Led in Service

  • Her Take On Why Failure Is Completely Made Up

  • Success To Her Is Creating Space For Others

OTHER EPISODES YOU MIGHT LIKE . . .

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

THIS EPISODE IS BROUGHT TO YOU BY . . .

Four Sigmatic • Visit FourSigmatic.com/WORKPARTY to get up to 40% off on Mushroom Coffee bundles.

MasterClass • Get unlimited access to EVERY MasterClass and get 15% off your annual membership when you go to MasterClass.com/PARTY.

9 Secrets to Working Remotely From Your Apartment & Loving It

If working from home has become your new normal, then you’ve probably come to the same realization that we have: Working from your bed in your pajamas just isn’t cutting it anymore.

Maybe you’ve started missing the office and wearing blazers (and, dare we say, heels?!), but there are plenty of perks to WFH if you do it right. It’s all about creating the right environment, ditching distractions, learning what works for you, and finding your productive streak.

Working from home presents both advantages and disadvantages for any telecommuter, but for those of us who live in an apartment, telecommuting has its own set of challenges. Consider the following tips and tricks to turn your place into a work environment where you can get the job done.

1. Carve out a cozy workspace.

Apartments in cities tend to be tight on space, which can cut down on the available areas where you can work uninterrupted.

The most important thing to do before you start working out of your apartment is to think about where you plan to situate your home office to conduct business effectively. Identify potential workspaces that lie outside regular traffic patterns. Working at the kitchen table might be fine if you live alone, but if you live with a spouse or roommate or have children, you need a place away from the action.

For example, rethink your underused rooms. Consider using a small guest bedroom, place a cubicle panel or screen in a corner of your own bedroom, or modify a walk-in closet to accommodate a desk and bookcase. Wherever you set up your office, you’ll need to make sure you have excellent Wi-Fi and cell phone service in order to conduct business—so a room in the center of a brick building might not be conducive to your productivity.

2. Decorate your space.

Just because your space is small doesn’t mean you have to skimp on decorating. Turning your own quiet nook into a place with personality can increase your desire to be there for long hours. Hang your favorite photos or works of art, bring in plants, or add knick-knacks and keepsakes.

Studies have shown that certain colors have a direct effect on our mood and productivity. When painting, papering or choosing furnishings for your space, keep these ideas in mind:

3. Learn how to deal with distractions.

Nothing zaps your productivity faster when working from home than having to respond to distractions. Whether you have kids running in and out, a spouse looking for their favorite shirt, or the neighbors in the apartment above practicing their tap dancing skills, dealing effectively with distractions is one of the best things you can do for yourself.

To drown out barking dogs, traffic on the street, or even your roommate streaming a marathon of their favorite Netflix show, choose noise-canceling headphones that help you focus on the task at hand. Before you sit down to work, turn off noisy appliances or hang a fiberglass blanket over the door to block out noise. Plan ahead for conference calls or phone conversations with potential clients, or make sure to schedule them for times when you know you will be alone.

4. Store inventory off-site.

If you have a business that requires inventory and you don’t have space at home to store the merchandise, consider renting a storage unit. The extra space you’ll find after moving unnecessary items to storage can make it easier to stay organized and keep your personal belongings separate from items required for work.

5. Dress for the office.

While it may be tempting to sit around in your pajamas all day when you work from home, it can help to treat your remote work like traditional employment by wearing designated work clothes. Getting up in the morning and getting dressed for work helps you separate your private life from your professional one, further preparing you mentally for your job.

6. Identify a specific scent with work.

Another way to distinguish time to work from personal time is by designating a specific scent for work. Burn a candle, turn on a diffuser, or even wear perfume during your office hours.

7. Invest in productivity tools.

Make your home office feel more like a traditional office space by investing in appropriate supplies. Choose a notepad and pens—and perhaps even a computer—designated solely for work. Keep in mind that office supplies qualify as expenses related to your home office and are usually deductible at tax time.

The same is true for software. Countless apps and online services are available to help home workers with correspondence and communication, scheduling, collaborating on tasks across multiple projects, or measuring productivity to make sure you’re keeping up. Marketing software can help you enhance your client interactions, and accounting software can help with tracking time and expenses.

8. Give your day some structure.

Just because you work from home doesn’t mean you can’t implement some structure in your workday. Use your peak hours effectively. Consider the time of day when you are most alert and use that time to accomplish your biggest goals. Schedule work time and try to avoid personal activities (or at least relegate them to designated breaks).

At the end of the day, power off your electronics, turn off your work phone and move away from your desk or work surface. Also, avoid taking your laptop to bed to work or working from the couch. This can make it harder to separate work time from personal time and unwind later.

9. Communicate with colleagues.

If you are working for a company, be sure to communicate regularly with your colleagues. This can help you remain connected with company goals and stay up to date on any progress made for team projects. Regular dialogue with co-workers also reminds you that you’re a part of a team and keeps you from feeling isolated.

Working remotely can provide numerous benefits for employees, companies, and even clients. It also can be mightily challenging when space is limited. Take advantage of the work-at-home opportunity by setting up an optimal space, figuring out what keeps you motivated and connected, and sticking with it until each day’s work is done.

Written by Laura Gayle of BusinessWomanGuide.org.

This post was published on January 5, 2019, and has since been updated.

MORE ON THE BLOG

Transforming the Future of Wellness with Arrae Founder Siffat Haider

ABOUT THE EPISODE

After years of battling health issues, Siffat Haider took matters into her own hands. By leaning into holistic care, solace was found through a unique combination of herbs, vitamins, and minerals she developed on her own under the guidance and support of wellness experts. 

While on this journey, Siffat noticed a huge whitespace in wellness—information was not easily accessible or digestible for the average person with no professional background in holistic health. 

So together with her husband, she set out to create all natural, targeted supplements that work in under an hour to help women battle everyday issues like bloat and anxiety. In 2019 they launched Arrae, a chic and effective all natural supplement brand. Today,  fans like Molly Sims, Melissa Wood, and Hailey Bieber, Arrae are slowly becoming every woman’s go-to wellness staple. 

On this episode of WorkParty, Siffat Haider talks about how holistic remedies have the power to address women’s toughest day-to-day health issues, what it was like building a company with her partner-turned-husband, and what the future of the wellness landscape looks like. 

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .


  • Siffat's own health & wellness journey

  • The process of researching and finding wellness solutions

  • The connection between rest & digestion

  • Building a business with your partner

  • Developing the vision and branding for a supplement brand

  • The biggest hurdle to cross when scaling the business

  • Integrative medicine as the way forward in optimizing health

  • Advice for aspiring wellness entrepreneurs

  • Siffat's favorite part about hosting her own podcast, The Dream Bigger Podcast

OTHER EPISODES YOU MIGHT LIKE . . .

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand


THIS EPISODE IS BROUGHT TO YOU BY . . .

TK • 

Going Against The Grain With Oui The People Founder Karen Young

ABOUT THE EPISODE

Since the dawn of advertising in the fashion and beauty space, we’ve looked to unrealistic images of beauty, often resulting in negative self-talk, low self-confidence, and unrealistic standards among women. However, a new guard of beauty leaders have entered the space disrupting this narrative entirely. When launching Oui the People, CEO & Founder Karen Young took note of the shaving ads from the 50’s and realized that modern brands using similar language needed to make a change.

As someone who had firmly established herself in both the luxury fashion and beauty industries before branching out and starting her own direct-to-consumer skincare brand, Karen was on a mission to inform our culture and change the beauty conversation.

Her brand Oui the People offers a beautiful heirloom safety razor and all-natural luxury grooming products that cater to the modern women’s needs. Now one of less than 100 Black Women to ever raise over $1 million, she recently closed an oversubscribed seed round—meaning she got more money than she had asked for—raising the brand more than $3 million dollars!

On this episode of WorkParty, Karen Young shares what it takes to lead a movement in the beauty industry, how to raise capital, how her upbringing impacted her outlook on self-care, and how her background in psychology informs her highly personalized customer experience.


LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .


  • Oui the People's brand philosophy and impact on changing standards in beauty

  • Karen's experience raising over $3 million in capital

  • How studying psychology has provided an advantage in terms of observing and reacting to customer behaviors

  • Being proactive versus reactive in customer service

  • The value of embodying your natural beauty

  • Diversity and inclusivity in the beauty industry

  • A day in the life of Karen Young, CEO & Founder


OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Karen Perez Launched Second Wind on Instagram—Now Her Products Are Stocked at Saks Fifth Avenue

THIS EPISODE IS BROUGHT TO YOU BY . . .

Shopify • Go to shopify.com/party, for a FREE fourteen-day trial to receive full access to Shopify’s entire suite of features.

How EveryStylishGirl Founder Nana Agyemang Is Bringing BIPOC Women into Media


ABOUT THE EPISODE

Collaboration over competition is a core belief of our team at Create & Cultivate.

And it’s clear that Nana Agyemang is someone who abides by this philosophy as well.

As the founder and CEO of EveryStylishGirl, Nana is at the helm of a multimedia platform that provides young women with the skills and access to obtain fashion media jobs.

Which is fitting because Nana’s own résumé as a fashion editor is stacked with major media outlets, including New York Magazine’s The Cut, Refinery29, Elle, and The New York Times.

On this episode of WorkParty, Nana shares how she broke into the competitive world of fashion media herself and how she’s helping others do the same.

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .


  • Origins & Inspiration Behind EveryStylishGirl

  • Importance of Transparency & Mentorship

  • How She's Helping BIPOC Women in Media

  • Her Career Path From Editor to Entrepreneur

  • Biggest Misconceptions About Fashion Media

  • Advice For Pursuing Multiple Careers at Once

  • Time Management and Her Five Year Plan

  • How She Handles Failure & Social Backlash

  • Plans For The Future of EveryStylishGirl

  • Impact of EveryStylishGirl on the Fashion Industry


OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Karen Perez Launched Second Wind on Instagram—Now Her Products Are Stocked at Saks Fifth Avenue

How to Develop a Visual Identity That Drives Sales With Onda’s CCO Kelli Adams

ABOUT THE EPISODE

Branding is more than designing products that look great on Instagram. In fact, research has shown that great, consistent branding can actually increase revenue by 33%

Which is something Kelli Adams has witnessed firsthand.

As the chief creative officer of the wildly popular canned sparkling tequila seltzer brand Onda, she’s helped the brand become a multi-million dollar business and amass a huge following of fans.

On this episode of WorkParty, Kelli shares how she developed the visual identity for Onda, where she seeks inspiration when she’s creatively blocked, and so much more.

RESOURCES

To join the WorkParty click HERE

To connect with Kelli Adams click HERE

To connect with Jaclyn Johnson click HERE

To learn more about Onda click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS . . .

Developing fresh takes on brand identity

How to navigate constructive criticism

Delivering client expectations while remaining true to yourself

The brands that have influenced Onda's vision

How to resist the pressure to follow what’s popular

OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Karen Perez Launched Second Wind on Instagram—Now Her Products Are Stocked at Saks Fifth Avenue


Siffat Haider WorkParty Blog Post

ABOUT THE EPISODE

Collaboration over competition is a core belief of our team at Create & Cultivate.

And it’s clear that Nana Agyemang is someone who abides by this philosophy as well.

As the founder and CEO of EveryStylishGirl, Nana is at the helm of a multimedia platform that provides young women with the skills and access to obtain fashion media jobs.

Which is fitting because Nana’s own résumé as a fashion editor is stacked with major media outlets, including New York Magazine’s The Cut, Refinery29, Elle, and The New York Times.

On this episode of WorkParty, Nana shares how she broke into the competitive world of fashion media herself and how she’s helping others do the same.

RESOURCES

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS . . .

  • The biggest misconceptions about fashion media

  • Advice for multi-hyphenates pursuing multiple careers

  • The use of social media for self expression

  • Bouncing back after setbacks

  • The impact of EveryStylishGirl on the fashion industry

OTHER EPISODES YOU MIGHT LIKE . . .

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

ABOUT THE EPISODE

So many brands can attribute success to social media stardom, but very few elicit the cult-like fandom of Lisa Says Gah. 

After years of working in fast fashion, founder & CEO Lisa Buhler found herself searching for sustainable pieces that were more accessible to the average millennial. 

What started as a curation of quirky statement pieces by small, sustainable, women-owned businesses, Lisa Says Gah forged a new path in the ecommerce space as an anti-shop kind of shop—one where community, inspiration, diversity, discovery and a little bit of nostalgia are pillars to its success. 

on this episode of WorkParty, Lisa shares how she created and scaled one of today’s most sought after brands by saying no to fast fashion. 

RESOURCES

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS . . .

  • How her early interest in fashion manifested in a clear career path

  • How slow fashion and independent design became the pillars of the brand's identity

  • Building the business as a team of 1 from her apartment in a new city

  • The role social media continues to play in brand strategy

  • LSG's growth through pop-up partnerships

OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair's Dianna Cohen

ABOUT THE EPISODE

In a notoriously saturated market, new beauty brands need more than just a solid formula to stand out. They need transformative ideas. 

When Dianna Cohen set out to launch Crown Affair, she wanted high quality hair care that was more than just another clean product in a pretty bottle. She wanted to turn haircare into a special moment, rooted in ritual. You know, those little practices that make up the in-between time stamps of the day—those personal moments that help you feel calm, centered, and whole.

Though Crown Affair is relatively new to the market, it has earned a respectable place disrupting the haircare space thanks to its innovative products and Dianna’s commitment to the craft of taking care—both in haircare and business practices. 

On this episode of WorkParty, Dianna shares how she built her business from the foundation of such a personal practice, and why that alone is so important to owning a successful business.


EPISODE TOPICS

  • Taking the Leap: Her Pivot From Levitate to Crown Affair

  • Why Creating a Ritual Has Been Crucial to Her Success

  • How She Knew It Was Time to Build Something of Her Own

  • Utilizing Her Art History Background to Influence Branding

  • Process of Developing Custom Goods vs. Contract Manufacturing

  • Tips and Tricks to Help You Reach Your Hair Care Goals

  • Practicing Mindful Leadership to Improve Company Culture

  • The Power of Community, Connection, and Mentorship

  • Importance of Hiring Fast, Firing Slow, and Finding Seasoned Professionals


RESOURCES


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How to Hire the Right People to Take Your Biz to the Next Level With Founder and CEO of Rowan

ABOUT THE EPISODE

Ask any founder: When you’re running a business, hiring is tough. And hiring the right people to take your business to the next level even tougher.

On average, it takes an average of 36 days to hire a new employee. And filling a position doesn’t guarantee success. Nearly half of all new hires fall through within 18 months.

Thankfully, on this episode of WorkParty, Louisa Serene Schneider shares how she successfully hired the right people to grow her business—and how you can do the same.

The founder and CEO of Rowan, a piercing company that’s reshaping the industry, has hired a team of over 45 employees and has over 700 employees working in studios across the U.S. 

We about about how she built her impressive business, including her hiring strategy, her tips for retaining employees, and so much more

RESOURCES

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How Dress Up Buttercup's Dede Raad Is Leveraging Social Media to Turn Followers Into Shoppers

ABOUT THE EPISODE

Turning followers into shoppers is no easy feat. 

The savvy social media crowd can spot a disingenuous post from a mile away, so monetizing your account with sponsored posts takes honesty, authenticity, and plenty of creativity.

Which is something Dede Raad, the founder of Dress Up Buttercup, knows a thing or two about.

The blogger works with major brands like Nordstrom and Amazon to sell products to her 1M Instagram followers—and she recently launched her own collection of denim jackets that sold out in minutes.

She was also named one of Fortune’s Top 25 Creators, along with Lil Nas X, Addison Rae, and Benny Drama, a formal recognition of her ability to monetize her platform in interesting ways. 

I can’t wait to chat with Dede about how she’s turned her followers into shoppers, including her go-to KPIs for measuring success and her tips for cultivating an engaged audience.

EPISODE TOPICS

  • The most important KPIs when analyzing content performance and making major business decisions

  • How to leave the comment, likes, and view chase behind

  • Specific strategies to convert followers and readers into shoppers

  • How to diversify your business by launching a product line

  • The data that really matters when launching new content

RESOURCES

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Brand DNA: Why It’s Important and How to Define (and Stay True to!) Yours

ABOUT THE EPISODE

Your brand DNA is the heart of your identity as a business. 

It establishes your mission and values, makes you unique from your competitors, and gives your customers a reason to choose to buy from you over your rivals.

And if anyone knows how to define a brand’s DNA, it’s Lauren Alexander.

The co-founder and creative director for the clothing line LNA launched the brand in 2006 when she was just 22 years old—with no college education and no experience in the fashion industry.

And 16 years later, it’s clear that she’s found success by staying true to her original vision: to create elevated basics that don’t look or feel “basic” at all. (A feat in an industry predicated on trends!)

In this episode, we chat about how she’s stayed true to her brand’s DNA, avoided pressure to give into fleeting trends, and what the future holds for LNA and the fashion industry at large.

EPISODE TOPICS

  • How a simple white T-shirt served as the catalyst and inspiration behind the LNA we know today

  • What it took to source manufacturers, develop fabrics, and launch the perfect line of elevated basics

  • How LNA's brand DNA was established from the very beginning

  • Why LNA pivoted to a DTC model after 13 years of wholesale only, and how they continue to grow

  • Pivoting from Wholesale to Direct-to-Consumer business model and how to maintain both

  • Utilizing influencer marketing to find brand advocates that truly embody your voice

  • The rise of social trends, and the importance of creating timeless staples

  • What kind of mindset is needed to turn your idea into action

  • The future of LNA and their expansion into more categories

RESOURCES

  • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)


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Grow On: How to Double Your Revenue With Elyce Arons, Co-Founder and CEO of Frances Valentine

ABOUT THE EPISODE

Doubling your revenue is no easy task. 

You need to set well-defined goals, create meaningful connections with your customers, and discover new distribution channels and marketing opportunities.

Which is something that Elyce Arons knows a thing or two about. 

In the midst of a pandemic that has pummeled the fashion industry, the former Co-founder of Kate Spade has led the luxury lifestyle brand Frances Valentine to double (!) its revenue. 

Needless to say, I can’t wait to chat with Elyce about how she’s grown the brand exponentially, including the old-school marketing strategy she tapped into to increase the brand’s sales by 40% (!).


EPISODE TOPICS

  • Her Second Act: Building Frances Valentine

  • Adapting to the New Online Retail Space

  • Why She Recommends a Mix of DTC, Wholesale & Retail

  • Why Pop-Ups Are the Best Way to Test New Markets

  • The Importance of Regional Retail Spaces

  • How She Doubled Her Revenue During the Pandemic

  • Where She Puts The Majority of Her Marketing Dollars

  • What She Pulls Inspiration From In The Design Process

  • Her Predictions on Major Fashion Industry Shifts


RESOURCES

  • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)


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4 Digital Strategies To Watch If You're a Small Business Looking for Big Growth

E-commerce has undergone a significant transformation in recent years, with the rise of more personalized, convenient, and engaging ways of shopping. eMarketer estimates that e-commerce sales will reach $6.39 trillion by 2024. However, the question remains: What's next for online retail innovation?

To get some answers, we turned to Karen Behnke, beauty industry veteran, expert in sustainability, and founder of Juice Beauty. In a recent interview on WorkParty, Behnke shared her insights on the future of e-commerce, and why she see’s it as one that's driven by personalized experiences and technology that enhances the customer journey.

Ahead, she highlights four emerging strategies that she believes will be game-changers for small businesses looking to drive growth.

1. Live shopping

Live shopping combines the power of video with the engagement of a live event to build deeper connections with customers and drive sales in competitive marketplaces. It's also a great way to build excitement while assessing interest and taking feedback in real time.

Recently Juice Beauty dipped its toe into live shopping by partnerning with Reach TV, the largest in-airport TV network, to launch a new shoppable video series titled Beauty on the Fly and featuring guests like Kate Hudson. "The early results look good," Behnke says. "It is driving traffic, and it's only been running for barely a month."

2. Artificial intelligence

AI-powered tools can help personalize the customer experience, automate repetitive tasks, and help business owners gain valuable insights into customer behavior. Juice Beauty recently upgraded to Shopify 2.0 to start working with new technologies like AI. "It was a big deal for us and our digital team,” says Behnke. “The capabilities for our customers are so much more rich.”

3. Video

Behkne also sees video as a tool that should be used across all channels to make content more engaging and informative. She believes video is the best way to showcase products and brand personality in ways that text or images can't do alone.

4. Digital partnerships

Juice Beauty launched 17 years ago as a retail-only brand focused on in-store activations. Today, its products are available on Amazon Luxury, Ulta.com, as well as Sephora.ca. And Behkne says brand partnerships like these with retail stores that have strong digital capabilities proved to be a smart way to expand reach and tap into new markets.

"Juice Beauty has been a [brick-and-mortar] retail brand from inception, so it was a little bit harder," says Behnke. "But, we're talking with our major retail partners about everything digital. Our team is doing a great job of moving more and more into the space."

Discover more small business technology solutions and digital beauty marketing tips by tuning into this week's episode of WorkParty.