Golde Founder Trinity Mouzon Wofford on Approachable Wellness, Mentorship, and Superfood Success


ABOUT THE EPISODE

If you're into wellness, open Instagram from time to time, or like to browse the shelves of Target for fun, then you’ve probably already been introduced to Golde—the modern superfood wellness brand that’s slowly taking over the shelves of your favorite stores. With vibrant packaging, affordable price points, and good, clean ingredients, it’s no wonder Golde has amassed a huge following. 

But when founder Trinity Mouzon Wofford embarked on an entrepreneurial journey into wellness, her biggest goal wasn’t to JUST create a product that was good for you. She rooted Golde’s mission in the idea that the wellness industry could be approachable,  way more inclusive, and fun. This fresh approach to the industry was a stroke of genius, because within a few years of launch, Trinity and her partner had grown their bootstrapped small biz into a profitable brand that attracted partnerships with Urban Outfitters, Goop, and Target.

On this episode of  WorkParty, Trinity shares how she built a trusted brand at such a young age, her commitment to changing the wellness industry, and the incredible journey her very first product has taken her on.

LISTEN TO THE EPISODE

https://open.spotify.com/episode/4oK4YQYdWGfBRNJOCqNKWp?si=DDfLsr67Q5mV7_Gvo5kXXw

RESOURCES


IN THIS EPISODE WE DISCUSS . . .

  • Trinity's background in medicine, and how her mother inspired the idea for Golde.

  • The importance of accessibility in the wellness industry.

  • Why Golde launched with a turmeric latte as their hero product.

  • The success of word of mouth marketing.

  • Why building the brand through bootstrapping was the best decision for Golde.

  • The benefit of making mistakes on your own terms, without the external pressure of investors.

  • Why Golde expanded their superfood cabinet with face masks.

  • What it takes to get your products on the shelves of major retailers—and why it shouldn't be taken for granted.

  • Building a muscle of tenacity.

  • The importance of mentorship for personal growth.


OTHER EPISODES YOU MIGHT LIKE . . .

Your Mind is the Strongest Muscle with Tunde Oyeneyin

Transforming the Future of Wellness with Siffat Haider, Founder of Arrae

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen


THIS EPISODE IS BROUGHT TO YOU BY . . .

Do You Really Need to Be a Full Stack Employee?

If you really want to land that dream job, you need to be sure that you’re making yourself as marketable as possible to a potential employer. Obviously, if you are more experienced and have a wide variety of skills you already have a leg up on the competition and are one step closer to getting hired. However, is catering to a broader spectrum of tasks in order to impress an employer more efficient, or is it a recipe for spreading yourself too thin? 

Being a full stack employee doesn’t mean that you need to be able to do every job there is to do under the sun. By allotting yourself a list of tasks that are catered to the position that you’re looking to get, you’re able to give yourself and your employer/client a better understanding of what you’re able to do rather than promise to do tasks that you might not be able to do to their full capacity.

IS BEING MULTIFACETED MARKETABLE? 

There is no doubt you should find the ways to get a leg up on the competition and stand out to your potential employer. If you’re a marketer, and your potential employer hears that you know how to produce content, edit, write RFP’s, know how to manage social, know how to edit a website, and even walk their dog; there’s a pretty good chance that you’ll get the job. However, there’s a difference in being able to cater to your employer/client’s needs and over-promising on things that you won’t be able to fully execute.

We won’t argue that there is a large demand for full-stack employees today, especially in the startup world, but the more your over-promise the more you run the risk of running into  situations where your attention is pulled into so many directions your work is suffering and you are not getting tasks completed to their full potential.

THE MORE TASKS YOU HANDLE, THE LESS FOCUSED YOU CAN BE.

Think about it you’re writing and being your own editor, running meetings, taking notes, creating content, shooting photos, creating graphics, handling events, running production and now you're at the point where you’re not even sure what your title is anymore. Are you even a marketing director anymore, or are you more along the lines of a creative director? Or are you something completely different then what you began as? You don’t even know what to label yourself as.

Sure tackling on all these tasks can look impressive on paper, but you might be doing yourself a disservice by having your attention divided on so many different tasks that you less focused on the more important ones. Not only that, but if your employer may start to see that you are not able to fully dedicate yourself to the tasks you promised; they might start to think that you lied on your resume to get the job. If you want to truly make yourself a full-stack employee, you have to start off with prioritizing and focusing on the most important task and then see how you can branch off into the specifics. 

NARROW IT DOWN.

Even if you’re a full stack employee, you still need  to set your limitations, while understanding that you can still be niche and specific. For example: if you’re an editorial director you can also say that you write content, handle an editorial team, edit content, shoot content, pitch sponsorships, and even edit content for your social media manger. Know yourself, your limits, your capabilities and be confident in them. 

At the end of the day, you want to be able to do your job to its full potential and still be able to wear a lot of hats. That’s what will make you truly marketable and will ultimately land you that dream job.

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Influence to Innovation: How Two Business Owners Empower Through Their Brands

Many content creators focus on sales, but the ones who put the most emphasis on fostering relationships beyond their platforms are the creators driving innovation. Storytelling is an art, but it takes vulnerability and absolute authenticity to turn it into a service. It’s also about purpose—the purpose to connect, inspire, and uplift. The most successful entrepreneurs are the ones attracting customers through their stories, provoking new ways of communicating and connecting.

In celebration of International Women’s Month, we’re sharing the entrepreneurial journeys of two content creators turned business owners—Barbie Brignoni and Mikayla Shocks—who built successful businesses through their work as storytellers and community builders. As the Creative Director at Noni Collective, Barbie Brignoni lends her expertise to purpose-driven Latinx brands journeying to reach their highest potential, while outwardly embracing her natural beauty—to help others do the same—as the co-founder of Regen Curl. Content Creator and entrepreneur Mikayla Shocks founded SOL SISTER, a jewelry brand inspired by her soul sisters—inclusive of her 3 daughters and tight knit community of strong young women. Showing up as her authentic self (as a mother and business owner) on social media has allowed her to build a community where others can show up exactly as they are, too. 

Ahead, both tell a broader narrative of how they uncovered an entrepreneurial spirit that drives innovation through the lens of their stories.

Barbie Brignoni

Prior to becoming a fulltime content creator and entrepreneur, you worked a 9-5 in the fashion industry. What inspired you to open up and share your creative pursuits with others, and why do you think it has resonated with so many young women?

I think even before I worked in a 9-5 job in the Fashion Industry, I had a very clear vision of wanting to be of service to others through fashion. I have always been a very spiritual person and I believe God pushed me in a direction to help inspire other girls and connect with them on a deeper level. I didn’t know how I could achieve that exactly but with time it started happening organically through conversations about personal style, embracing one’s natural beauty (in my case my curls), and learning about sustainable/conscious practices.

You launched Noni Collective, a space where you provide conscious consulting to Latinx Creators building purpose driven brands. What was the lightbulb moment for Noni Collective, and how did you lean into your entrepreneurial spirit to launch it to success?

When I was doing my Masters Degree in Creative Direction for Fashion Brands, I realized that there was so much more to a brand than just a nice typography and color palette, there is a mission and a compelling story behind it that aims to inspire a behavior or a shift in mindset. During my studies I learned how to dig deeper and find a  brand’s true purpose and how to fill a white space in the market with this purpose, and how to articulate it in a way that feels authentic to the brand’s experience. I realized how valuable this knowledge was for building my own brand and how little information there was out there for indie designers and emerging brands. I realized that I had to do something about it and so I decided to share all my knowledge by offering consultations and creative direction to emerging brands and upcoming fashion/beauty entrepreneurs in order to help them build purpose-driven brands and achieve their highest potential.

"When the question you’re asking yourself is “How can I look more like that?” you create a world that limits your abilities, you immediately prevent your creativity from exploring the unknown because your focus lies in the already known and done. Instead, when you ask yourself “How can I continue to embrace my own uniqueness?”

You strive to inspire girls to “live unapologetically, dream endlessly, and own their style confidently.” How are you using your platform as a vehicle for women’s empowerment?  

Those words have always been like a mantra for me throughout my personal journey. These words have served as a compass and have allowed me to: be vulnerable and completely open about my curly hair journey and my healing journey; continue being unapologetically myself even when I’ve faced cyber bullying; chase my dreams of living in NYC.

All these tests have become my testimony. These pivotal moments have allowed me to connect with more and more women who aspire to achieve similar things in life.

Your impact as a mentor is undeniable—How do you create an environment that fosters meaningful connections?

Wow! That’s a great question! I believe in loving unconditionally and being of service. I see my community of women as sisters and as a big sister IRL, I try to fulfill my role in each of their lives the best way that I can. I believe that by pouring knowledge, blessings, a word, whatever it is that they need in their cups, life rewards me with a bigger cup with bigger blessings. By fostering this dynamic within my community I show them to do the same for others.

Who has made the biggest impact on your journey?

During my many ups and downs battling anxiety and depression, a dear friend of mine, Danila, who is a mental health advocate, reminded me once about the importance of being grateful. During one of our conversations, she shared with me her simple gratitude practice. When I began implementing gratitude in my daily routine, I really began to see things change around me.

I also believe that authors Erwin McManus and Marianne Williamson have definitely shaped who I am and how I choose to see the world.

What have you learned from your community? 

I think they have taught me that humility is the biggest act of bravery. And I say the “biggest” because it takes so much courage to dismantle one’s ego and be humble with people you don’t know. They have taught me to not be afraid to send a positive DM to someone you admire and to let them know that they’re doing great things.

As a creative entrepreneur, how do you hope to drive innovation through the stories you tell?

Another great question. The answer is by believing in one’s own power, embracing one’s uniqueness and avoiding comparison at all costs. I always say “When the question you’re asking yourself is “How can I look more like that?” you create a world that limits your abilities, you immediately prevent your creativity from exploring the unknown because your focus lies in the already known and done. Instead, when you ask yourself “How can I continue to embrace my own uniqueness?” You immediately spark excitement, imagination and innovation and your creativity takes you to a world where possibilities feel endless. As a creative entrepreneur, I believe in finding and building upon your WHY, your values, and most importantly trusting your soul.

What advice can you share for women who want to connect with their entrepreneurship spirit?

The real work starts within. Creating a ritual that prioritizes your emotional, spiritual, and physical health is key to long-term success. Also, you can not inspire others without doing the true soul work first. Think about it this way. When your flight is about to take off, the flight attendant always says “put your mask on first before helping others”. Well, your flight is about to take off, you are about to embark on an entrepreneurial journey, so you need to make sure you know exactly how to take care of yourself first if you ever plan on helping others. Do the soul work first and then take care of the rest, so prioritize your 10 minute meditation before your emails, prioritize your books before your screen time… find healthy habits that not only set you up for a productive day, but for a day filled with joy and gratitude.

Mikayla Shocks

After garnering a substantial following on Instagram, you decided to take a leap into the life of a full time content creator in 2016. What inspired you to open up and share your personal life with others, and why do you think it has resonated with so many young women?

I was a young college student who got pregnant unexpectedly, and it was a very isolating feeling. I couldn’t relate to any “typical” moms, and I didn’t fit in with any of my peers. My ultimate goal when I initially started sharing my life was to serve as a source of both inspiration and representation for other women who were in my position. I think this resonated with many young women because I was living proof that we, as women, have the ability to overcome, conquer, and achieve any goal we set out for ourselves, despite the odds being stacked against us.  

You have this undeniable ability to connect with your community through moments of real and raw relatability. How do you create an environment that fosters meaningful connections?

My platform and community are built on trust, honesty, and the vulnerability in sharing the struggles of my real life (and laughing at myself through it all). I have never been ashamed of being open about the hardships I’ve faced on my journey, and how it was those very hardships that led me to the life I live today. From having a newborn in college and living off of $60 monthly grocery budget, to the unfiltered realities of motherhood, to navigating life with an anxiety disorder, nothing is off-limits when it comes to my content.  My community has allowed me to show up as my authentic self, and in turn, has helped shape this incredible environment where others can show up exactly as they are too, without fear of shame or judgment.

In 2020 you launched Sol Sister, a lifestyle brand selling affordable clothing and water-resistant jewelry, custom designed by you! What was the inspiration behind the brand, and how did you lean into your entrepreneurial spirit to launch it to success? How have you combined your platform with Sol Sister to be a vehicle for women’s empowerment?  

As my presence on social media grew, my community began asking for a physical representation of my family.  I really wanted to create something that was not only unique, but that also carried deep meaning, while simultaneously helping others to feel more beautiful and confident in themselves. The entrepreneur in me wanted an item that could live independently from who “Mama Shocks” is and thus, SOL SISTER was born.  We started off by creating three custom pendants, two of which represented our daughters, and the third represented our family as whole. We started out by packaging orders in our garage but it has now grown into a full-scale business with over 130 SKUs!

Our main focus when it comes to our products is that they are high-quality and affordable.  My community is made up of young women, many of which who are in college or just starting off in “the real world” and likely do not have a lot of discretionary funds.  We want all women, despite your socioeconomic status, to be able to enjoy our products and feel beautiful.

SOL SISTER’s mission is to serve as a representation of strong, confident women, who stay unified and uplift one another.  We also want to lead the way as a socially conscious business. We regularly find ways to give back to women-run non-profit organizations and take a strong stance on important social justice matters that we believe in, many of which involve women’s rights.

"It’s [my community] who has made me feel most comfortable being my truest self. They have accepted me, my family, and all of our chaos with open arms and have truly shown me the power of women supporting other women, especially inside of the hypercritical-beast that is social media."

You often speak of the adoration and admiration you have for your own community of soul sisters—Who has made the biggest impact on your journey?

It may sound cliché, but my mom has been my inspiration and biggest champion. She and I have similar backgrounds in that she, too, had me at a very young age. I was raised as an only child and grew up watching her climb the ladder of success at her job. She never complained about our situation and always did everything she could to ensure I never wanted for anything.  At the same time, she always encouraged me and trusted me to make decisions for myself. When I made mistakes, she held my hand as I walked through them. She remains my biggest cheerleader and best friend, and truly embodies everything I want to be as a woman and a mother to my three daughters.

Every week you join your community on Instagram Live for “Unwined Wednesday” offering a place for unfiltered banter and connection. What have you learned from your community? 

My community thrives on genuine, organic  conversation, which is exactly what happens during my weekly lives. Unwined Wednesday has played a pivotal role in not only my growth on this platform, but also in building such a strong bond with my community. They never cease to amaze me.  They are enthusiastic, dedicated, funny and most of all, supportive. They cheer for not only me, but for each other and honestly, don’t judge.  Despite their personal challenges or differences, they are proof that it is possible to band together and support one another. 

It’s them who have made me feel most comfortable being my truest self. They have accepted me, my family, and all of our chaos with open arms and have truly shown me the power of women supporting other women, especially inside of the hypercritical-beast that is social media.

As a creative entrepreneur, how do you hope to drive innovation through the stories you tell?

When it comes to my content, I aim to take a much more in-the-moment, non-curated approach.  I think it helps serve as an example for others to help them foster their own community based on their real life. I hope it gives them the courage to take the leap and find their own purpose on this platform and inspires them to never try to be something they are not or be ashamed of where they came from.

What advice can you share for women who want to connect with their entrepreneurship spirit?

Find your passion – what inspires you – what makes you happy. Remember that success doesn’t happen overnight, and that sometimes your passion won’t pay the bills for a long time.  You must believe in yourself, stick with it, believe you can succeed, and have a clear vision of what you want to create. Don’t be afraid of failure, it happens to the best of us. Instead, use it as fuel to propel you to success.

Advancing Women in the Workforce: How Small Businesses Can Drive Gender Equality

It’s no secret we have a discrepancy when it comes to gender equality in the workplace as women still earn 30 percent less and are underrepresented in senior leadership compared to their male counterparts. Fortunately, bridging the gender gap is a win-win for all as it can improve employee engagement, retention, financial returns and creative innovation. So how can small to medium-sized businesses (SMBs) make an impact when it comes to building a more fair and gender-balanced workforce? Let’s take a closer look at how businesses and business leaders can advance a more equitable workforce.  

Although there are no quick fixes to the challenge of gender inequality in the workplace, there are steps companies can and should take. Here are several top tips businesses small and large can use to make a difference.

Understand Key Values and Promote Equality

The first step in creating a positive work environment is making employees feel valued. This begins during the hiring process when negotiating salaries, benefits and discussing workplace policies and continues with ongoing transparency and communication.  

Treating your employees right and making sure they feel valued can be accomplished with health benefits but it can also come in other forms such as educational opportunities or childcare support. SMB employers should not be afraid to get creative with their company benefits which can be personalized to include mentoring programs, career-specific trainings, diversity and unconscious bias education, offering to supplement the cost of childcare or giving additional flexibility in scheduling to employees with children. Investing in your team by offering strong benefits and fair pay, will not only create positive morale among team members, but will build respect and long-term retention, which is critical to the health and longevity of an SMB. 

The SMBs that show they value women with fair pay and a transparent culture will reap the benefits of improved business performance and continuity. These companies are also more likely to become even more attractive to female employees, investors, and consumers, creating a virtuous circle.

Create an Intentional Process by Leveraging Technology 

Another strategy to build gender equity in the workplace is to leverage technology to automate company structure and processes. SMBs should evaluate their recruitment, promotion, and talent-development systems to guarantee that women with skills, experiences, and qualifications comparable to those of their male colleagues are promoted for achieving the same goals and earn dollar-for-dollar pay for doing the same jobs.

When bringing in new team members, SMBs can build equity into recruitment and hiring practices in several ways. Using neutral language in job postings online via hiring or job posting sites as well as having clear objectives and criteria can increase the number of women hired. Automated recruitment and administrative platforms backed by AI can help recruiters access new hires without bias. These platforms streamline and anonymize the hiring process, by removing information such as names, pronouns, etc. that make the resume-screening process objective and inclusive to qualified candidates. SMBs who want to go the extra mile to reach qualified female candidates can also share job openings with women’s groups and women in leadership within their industry to encourage women to apply. 

Furthermore, SMBs must be willing to look closely at where they are and take the right steps toward meaningful change. They can conduct an internal equity audit to compare wages across all employees or positions to better understand any imbalances in pay or staffing. If a gender pay gap is confirmed, SMBs should immediately set funds aside to correct it and put new processes in place to prevent it from recurring. 

By leveraging technology to build efficient hiring and pay scale systems that counter gender bias and continuing to analyze the company pay scale regularly, we can stop valuable candidates from being overlooked and prevent the workplace gender gap from expanding.

Close the Gender Wage Gap

According to the most recent Global Gender Gap Report, it will now take 135.6 years to reach gender parity, displaying an increase from 100 years in 2020. With efforts like the Lily Ledbetter Fair Pay Act of 2011 which mandated equal pay regardless of gender, we have seen women advance in education, congress, professional sports and make strides in the workforce. However, women are still making less than their male counterparts with the same title and job responsibilities due to the gender pay gap. 

One solution is to raise the minimum wage to a “living wage.” On January 1, 2022, the US Department of Labor (DOL) did just that and raised the national minimum wage from $7.25 to $11.25 per hour. While this is an improvement for SMB employees, we continue to face the bleak reality that the stubborn resilience of the gender wage gap, means that many women are still underpaid.

SMBs should feel empowered to build a more equitable workforce with pay transparency information and data. When employers small and large are made aware of their data, they are equipped with the knowledge required to make positive changes. In turn, providing wage transparency for employees in the form of salary ranges for particular jobs gives women—and all employees—the information they need to be paid fairly and equally. Pay transparency can empower women to know what’s at stake, creating an equal playing field.

Building Small Businesses That Work for Women

If businesses small and large want to attract and retain women, business leaders must acknowledge the impact the structure and customs of their organization can have on the overall equality or inequality of their business. If they find inequality, it’s imperative they pursue organizational change. 

Identifying and implementing realistic, specific and measurable performance evaluation criteria, transparent compensation practices, and the right recruiting strategies will encourage equality in the workplace, but it does not happen overnight. It will require multifaceted, practical solutions that help ensure women’s work performance is valued objectively, women are not penalized for their caregiving responsibilities, and there is greater transparency in workplace payment and promotional practices. 

While one size does not fit all when it comes to planning and structure of SMBs, consistently working towards balance by harnessing progressive technology and solutions that move the needle forward on equal pay for employees regardless of gender, we can help level the playing field for women in the workforce.

About the author: Lindsey Greathouse is the Director of Global SMB Marketing at Lenovo

How to Get Better Results From Your Marketing Efforts (Without Spending a Ton of Money)

As an online business owner, one of the most important parts of your marketing strategy is your messaging. What you say to your ideal clients and customers (and how you say it) is just as key to your overall success as where you say it, which makes sense when you think about the fact that how we connect and communicate with other humans is through storytelling. 

Unfortunately, the “messaging” part of marketing is often overlooked, in part because it requires time and effort. It’s easy to set up an account on the social media platform of your choice or throw some money at paid-for ads, but it’s harder to actually dig into and strategize what you’ll spend your time saying to your audience once they’re sitting in the room. 

This is one of the most common mistakes online business owners and entrepreneurs make when it comes to their marketing: they spend A LOT of effort (and time and money) bringing in new leads to their business but they forget to take a minute to think about how they will convert those leads into actual clients or customers.

Which is where your messaging comes in. 

So, what do you need to be hitting on in your messaging to see more results, more revenue, and more impact from your marketing efforts

Here are three key things to lockdown so you see better results from your messaging.

1. Cultivate a strong brand identity.

In order to stand out from the crowd with your messaging (and let’s be honest: in the online business world, it’s BUSY), you need to first cultivate a strong brand identity. This means digging into and defining your core messaging aspects like your why, your mission, your values, and your beliefs. It also means shaping your story and putting into words what makes you different from all the other [insert what you do here] out there. 

These are the things that make you and your brand truly unique. By clarifying them, you’ll ensure that your brand identity and personality are completely aligned with who you are (which means your messaging will draw in your dream ideal clients who are actively searching for someone like you).

2. Optimize your offerings.

Your offer is more than just the thing you’re selling. It’s how you change your client or customer’s life. But in order to convert the browsers into buyers, you need to make sure that the messaging and copy around your offer is telling them everything they need to hear to be ready to buy.

This means diving into things like understanding where your ideal clients are right now so you can make sure that your offer is exactly what they want and need, seeing what others in your niche are offering so you can position your offer as different (and better), and then clarifying the core aspects of your offer from a messaging perspective. If you can understand exactly who it is for and what big transformation it will bring them, you’ll be able to create the kind of messaging and copy you need to see great conversion rates and results from your funnels.

3. Create a scale-worthy strategy.

In order to achieve anything in life or business, you first need to have a plan. When it comes to your messaging and marketing, I call this creating a scale-worthy strategy. This is where getting clarity on things like how to share your vision with your team, what kind of content you need to be sharing to prime your audience, and what your big goal map for your business actually looks like comes into play. 

When you have a strategy like this, it means sustainably scaling your business will be so much easier, and it means you can finally stop spinning your wheels thinking you need to be doing all the things and being everywhere in order to achieve your goals. A simplified strategy that is focused on building your authority, creating real connections with your audience, and crafting impactful messaging is way more effective than throwing spaghetti at the wall or copying what your competitors are doing (top tip: do not do this. You want to stand out in your industry so that means zigging when everyone else in your niche is zagging).

So there you have it, three things you can start working on today that will allow you to create the kind of messaging strategy that will bring better results from your marketing and get you closer to your business goals.

About the author: Ciara Gigleux is CEO and chief copywriter at The Copy Atelier, a boutique copywriting agency for online business owners and CEOs that specializes in pairing conversion copywriting with a high-impact strategy for maximum results. She’s also the host of The Copy Coach podcast. She is (slightly) obsessed with all things messaging, marketing, and copywriting, and the main mission of her business and podcast is to help entrepreneurs use their copy and messaging to cut through the noise, stand out online and maximize their results, revenue and impact. Find her on Instagram and Clubhouse @ciaragigleux.

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Your Mind Is The Strongest Muscle With Tunde Oyeneyin

ABOUT THE EPISODE

If you’re an avid Peloton user, you probably already know and hang out with this week's WorkParty guest all the time. Known for her high energy, contagious smile, and bright lipstick—Tunde Oyeneyin coaches thousands of riders everyday through confidence-boosting classes—proving that anyone can be an athlete.

Not only has she emerged as one of the most sought after motivational speakers, she’s a Revlon ambassador (take a listen for her go-to shade of lipstick!), was recently the first fitness instructor to be named a Nike Athlete, and will be releasing her debut memoir this May.

From addressing human rights and racial injustice, to advocating the importance of  “Soul Care,” Tunde has created a global community of changemakers that were moved by her selfless mission to inspire and empower. On this episode of WorkParty Tunde talks about resilience and rising up after hardship, the beauty of uncertainty, and why it’s important to lean in and trust your intuition.

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .

  • Self Love: How to Gain Power & Understanding

  • The Kismet Spin Class That Forged a New Path

  • How She Landed Her Dream Job At Peloton

  • Why You Should Trust Life's Divine Timing

  • Everything Happens For You, Not To You!

  • How She's Using SPEAK to Enact Positive Change

  • Why She Believes Life Should Be Led in Service

  • Her Take On Why Failure Is Completely Made Up

  • Success To Her Is Creating Space For Others

OTHER EPISODES YOU MIGHT LIKE . . .

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

THIS EPISODE IS BROUGHT TO YOU BY . . .

Four Sigmatic • Visit FourSigmatic.com/WORKPARTY to get up to 40% off on Mushroom Coffee bundles.

MasterClass • Get unlimited access to EVERY MasterClass and get 15% off your annual membership when you go to MasterClass.com/PARTY.

9 Secrets to Working Remotely From Your Apartment & Loving It

If working from home has become your new normal, then you’ve probably come to the same realization that we have: Working from your bed in your pajamas just isn’t cutting it anymore.

Maybe you’ve started missing the office and wearing blazers (and, dare we say, heels?!), but there are plenty of perks to WFH if you do it right. It’s all about creating the right environment, ditching distractions, learning what works for you, and finding your productive streak.

Working from home presents both advantages and disadvantages for any telecommuter, but for those of us who live in an apartment, telecommuting has its own set of challenges. Consider the following tips and tricks to turn your place into a work environment where you can get the job done.

1. Carve out a cozy workspace.

Apartments in cities tend to be tight on space, which can cut down on the available areas where you can work uninterrupted.

The most important thing to do before you start working out of your apartment is to think about where you plan to situate your home office to conduct business effectively. Identify potential workspaces that lie outside regular traffic patterns. Working at the kitchen table might be fine if you live alone, but if you live with a spouse or roommate or have children, you need a place away from the action.

For example, rethink your underused rooms. Consider using a small guest bedroom, place a cubicle panel or screen in a corner of your own bedroom, or modify a walk-in closet to accommodate a desk and bookcase. Wherever you set up your office, you’ll need to make sure you have excellent Wi-Fi and cell phone service in order to conduct business—so a room in the center of a brick building might not be conducive to your productivity.

2. Decorate your space.

Just because your space is small doesn’t mean you have to skimp on decorating. Turning your own quiet nook into a place with personality can increase your desire to be there for long hours. Hang your favorite photos or works of art, bring in plants, or add knick-knacks and keepsakes.

Studies have shown that certain colors have a direct effect on our mood and productivity. When painting, papering or choosing furnishings for your space, keep these ideas in mind:

3. Learn how to deal with distractions.

Nothing zaps your productivity faster when working from home than having to respond to distractions. Whether you have kids running in and out, a spouse looking for their favorite shirt, or the neighbors in the apartment above practicing their tap dancing skills, dealing effectively with distractions is one of the best things you can do for yourself.

To drown out barking dogs, traffic on the street, or even your roommate streaming a marathon of their favorite Netflix show, choose noise-canceling headphones that help you focus on the task at hand. Before you sit down to work, turn off noisy appliances or hang a fiberglass blanket over the door to block out noise. Plan ahead for conference calls or phone conversations with potential clients, or make sure to schedule them for times when you know you will be alone.

4. Store inventory off-site.

If you have a business that requires inventory and you don’t have space at home to store the merchandise, consider renting a storage unit. The extra space you’ll find after moving unnecessary items to storage can make it easier to stay organized and keep your personal belongings separate from items required for work.

5. Dress for the office.

While it may be tempting to sit around in your pajamas all day when you work from home, it can help to treat your remote work like traditional employment by wearing designated work clothes. Getting up in the morning and getting dressed for work helps you separate your private life from your professional one, further preparing you mentally for your job.

6. Identify a specific scent with work.

Another way to distinguish time to work from personal time is by designating a specific scent for work. Burn a candle, turn on a diffuser, or even wear perfume during your office hours.

7. Invest in productivity tools.

Make your home office feel more like a traditional office space by investing in appropriate supplies. Choose a notepad and pens—and perhaps even a computer—designated solely for work. Keep in mind that office supplies qualify as expenses related to your home office and are usually deductible at tax time.

The same is true for software. Countless apps and online services are available to help home workers with correspondence and communication, scheduling, collaborating on tasks across multiple projects, or measuring productivity to make sure you’re keeping up. Marketing software can help you enhance your client interactions, and accounting software can help with tracking time and expenses.

8. Give your day some structure.

Just because you work from home doesn’t mean you can’t implement some structure in your workday. Use your peak hours effectively. Consider the time of day when you are most alert and use that time to accomplish your biggest goals. Schedule work time and try to avoid personal activities (or at least relegate them to designated breaks).

At the end of the day, power off your electronics, turn off your work phone and move away from your desk or work surface. Also, avoid taking your laptop to bed to work or working from the couch. This can make it harder to separate work time from personal time and unwind later.

9. Communicate with colleagues.

If you are working for a company, be sure to communicate regularly with your colleagues. This can help you remain connected with company goals and stay up to date on any progress made for team projects. Regular dialogue with co-workers also reminds you that you’re a part of a team and keeps you from feeling isolated.

Working remotely can provide numerous benefits for employees, companies, and even clients. It also can be mightily challenging when space is limited. Take advantage of the work-at-home opportunity by setting up an optimal space, figuring out what keeps you motivated and connected, and sticking with it until each day’s work is done.

Written by Laura Gayle of BusinessWomanGuide.org.

This post was published on January 5, 2019, and has since been updated.

MORE ON THE BLOG

Transforming the Future of Wellness with Arrae Founder Siffat Haider

ABOUT THE EPISODE

After years of battling health issues, Siffat Haider took matters into her own hands. By leaning into holistic care, solace was found through a unique combination of herbs, vitamins, and minerals she developed on her own under the guidance and support of wellness experts. 

While on this journey, Siffat noticed a huge whitespace in wellness—information was not easily accessible or digestible for the average person with no professional background in holistic health. 

So together with her husband, she set out to create all natural, targeted supplements that work in under an hour to help women battle everyday issues like bloat and anxiety. In 2019 they launched Arrae, a chic and effective all natural supplement brand. Today,  fans like Molly Sims, Melissa Wood, and Hailey Bieber, Arrae are slowly becoming every woman’s go-to wellness staple. 

On this episode of WorkParty, Siffat Haider talks about how holistic remedies have the power to address women’s toughest day-to-day health issues, what it was like building a company with her partner-turned-husband, and what the future of the wellness landscape looks like. 

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .


  • Siffat's own health & wellness journey

  • The process of researching and finding wellness solutions

  • The connection between rest & digestion

  • Building a business with your partner

  • Developing the vision and branding for a supplement brand

  • The biggest hurdle to cross when scaling the business

  • Integrative medicine as the way forward in optimizing health

  • Advice for aspiring wellness entrepreneurs

  • Siffat's favorite part about hosting her own podcast, The Dream Bigger Podcast

OTHER EPISODES YOU MIGHT LIKE . . .

Going Against the Grain with Oui the People Founder Karen Young

How EveryStylishGirl Founder Nana Agyemang is Bringing BIPOC Women into Media

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand


THIS EPISODE IS BROUGHT TO YOU BY . . .

TK • 

Building & Becoming: How Two Women Are Assembling Empowered Voices

A voice is uncovered—not manufactured. It takes a deep sense of self and hard work to consciously become the very person you’re meant to be. But once uncovered, it’s something to celebrate—especially with others. Because when others can see themselves in you, their voices are enabled too. Building communities and connecting these voices lays the groundwork for empowered generations to come. 

 In honor of Black History Month, we are amplifying the stories of two influential Black women—Hayet Rida and Dr. Ijeoma Kola—who are using their voices to build a world where becoming the best version of yourself is always possible. Through cherished narratives and an honest approach to storytelling, influencer and creative strategist Hayet Rida is imparting a much needed perspective that lends a new voice to the influencer landscape. Historian and content creator Dr. Ijeoma Kola is a champion for Black women’s health, education, and empowerment, who combined her love for learning with education and mentorship, to inspire the next generation of multi-hyphenate scholars and creators. 

As a result, their communities have catalyzed opportunities for future change makers to share their truth and rise to their potential as leaders and creators. Ahead, the two dynamic voices share how they create environments that foster meaningful growth, moments that have impacted their purpose, and advice for women pursuing their dreams.

Dr. Ijeoma Kola

You’re the Founder of Cohort Sistas, a digital non profit supporting and empowering Black women who are pursuing doctoral degrees. What was the lightbulb moment for Cohort Sistas and why was it important to create a digital community? 

I started playing with the idea of starting a digital community for Black women pursuing doctoral degrees at the start of the summer of 2020. I was one year post-PhD, and finally had enough distance from it that I was able to think more clearly about the challenges of my PhD program and how I could make the process easier for anyone else who decided to pursue that journey. Ultimately, it was a close relationship with one of my friends who also completed her doctoral degree in 2019 that helped me push through. We wrote together each week, held each other accountable, encouraged one another when we each wanted to quit, and were able to talk openly about the fact that institutions of higher education were not created for people who looked like us. Once the pandemic hit and people started having these conversations about police brutality and systematic racism, my first thought was oh my goodness, Black women who were already one of the few or the only in their doctoral program, who had already been dealing with racism and microaggressions in and outside of the classroom, would now have to try to create bonds with their classmates over Zoom?! I had spent the past ten years building a robust digital community through my blog, so I figured I could apply the concept of digital communities to support Black women pursuing doctoral degrees in this moment when they needed it the most. And Cohort Sistas was born.

As a historian, postdoctoral research fellow, and a champion for Black women’s health and education, can you share an experience that stands out highlighting the lack of infrastructure to support Black women in pursuit of doctoral degrees?

There’s so much data about the lack of mentorship, resources, and community for Black women pursuing doctoral degrees — on average, we take longer to finish, accrue more debt, and are less likely to find employment in academic spaces than our white counterparts. Because I held an external fellowship and had income from my blog to support my studies, I didn’t struggle financially through my doctoral program in the way that many people do. But I could have easily been someone who spent 8, 9, or even 10 years working on my degree, because I didn’t have enough mentorship and guidance during my program. But beyond finances and mentorship there was never a concern for how racial injustice could impact my performance as a student. In my second year, I took an incomplete in a class because I was physically unable to bring my fingers to type my final paper about bioethics after a grand jury chose not to indict the police officers who killed Michael Brown. My professor at the time didn’t care why I was unable to finish my paper. He didn’t ask about how I was doing or how that egregious example of injustice made me unable to write about justice in this class. He just gave me an incomplete and gave me a deadline by when I had to submit the paper so that I could get credit for the course. To him, justice was a theoretical issue, but for me, it was a real life issue. 

The Cohort Sistas community has over 2,000 Black women representing 40+ countries across a wide variety of academic disciplines. What have you learned from the women in your community?

I already knew Black women were resilient because hello, we’re still here despite it all, but there are Cohort Sistas who are working full time and doing their doctorate and they’ve got kids and they’re publishing papers and they’re still making time for their friendships and personal well-being. And everyone is driven by a true passion to use their research and scholarship to make a difference in their communities and the world — because let’s face it, nobody gets a doctoral degree for the money. The Cohort Sistas community has brought me so much joy and hope, and they’ve taught me the power of the combination of passion and grit.  

Your community—both online and off—spans different cultures, time zones, and areas of academic expertise. How do you create an environment that fosters meaningful connections?

The first step was creating a community that did not live on a social media platform. As much as social media can be a tool for connection, it's hard to form real, meaningful bonds with people in the midst of all the distractions of memes, ads, and videos. We have a special members-only platform, which will hopefully grow to a standalone app soon, and the community culture is based on some of my personal values: transparency and respect. We encourage people to be their full selves in Cohort Sistas, especially because we often have to be incredibly buttoned up in academic spaces since any of our shortcomings can be and often are projected onto our entire community. We have just as many social events as we do professional development events, and our mentorship program is a small group model to encourage people to create small tight-knit relationships. Community and connection is at the heart of what Cohort Sistas does, and without it, we would just be another professional development program. Meaningful connections to support Black women and non-binary people through graduate school was always the goal.

Your impact as a mentor is undeniable—who made the biggest impact on your own growth and development?

I’m going to have to shout out two people. My mom was such an amazing example of a woman who chased her dreams, did things her own way in spite of what her family or friends thought (which came back to bite her when I decided to follow in her footsteps!), and truly lived in service to others, without losing herself. She undoubtedly shaped who I am as a person, mom, wife, and leader. Secondly, I have to recognize one of my mentors, Dr. LaShawnDa Pittman. For the past year, she has been the wise and witty Black woman professor that I needed to help guide me ten years ago when I started my PhD. Since meeting her, she has equipped me with so much confidence in my own navigation of academic spaces, and she encourages me to continue doing the work of Cohort Sistas by affirming its importance. She’s an example that I’ve never had until now — a Black woman who is carving out her own lane in academia without thinking it’s the end all be all of her life. She’s basically my academic fairy godmother! 

Outside of academia, you’re a seasoned content creator who uses compelling storytelling and imagery to create joyful and relatable lifestyle content. What inspires you? 

My name inspires me! In the Igbo language of southeastern Nigeria, Ijeoma means travel well or safe journey. I had people call me by a nickname up until I finished college, but something about turning 21 created this urgency in me to really embrace my name and start enjoying my life journey. I was the kind of person who had a meticulous 10-year plan, but all that went out the window when a long-term relationship ended in college and I decided to forego my childhood dream of becoming a medical doctor. So I decided to just live and trust that God would figure it out so that I didn’t have to. I first started documenting my journey of learning to care for my natural hair, and then I just started sharing and capturing different parts of my life as I matured and developed. I’m constantly exploring, trying out, and learning new things. If you follow me long enough you’ll see I’m the queen of the pivot — I’m really into sharing tales of motherhood one second and the next I’m teaching myself how to renovate a house, because why not?!  

What’s the number one piece of advice you have for women pursuing higher education?

You don’t have to do it alone. You need people beside you, who are going through the doctoral journey with you and know exactly what you’re dealing with. You need people ahead of you, to provide mentorship and guide you along your journey. And you need people behind you, who have no idea what the heck you’re doing, don’t understand your research or why you have to spend 15 hours reading for class or running experiments, but who will continue to push and encourage you. Find your people, and you will be able to make it through, even when it seems impossible.

Hayet Rida

You’re the founder of Hayet Rida, a lifestyle blog created as a self love haven. What inspired you to create this radically inclusive space and why do you think it resonated with so many people?

My favorite quote is you cannot heal what you don't reveal. Which is from Jay-Z, in case anyone wants to know. I've always believed in the power of telling my story no matter how imperfect it is because when people see themselves in you, they have permission to be who they are no matter if it's for one day.

You have this undeniable ability to connect with your community through personal anecdotes and inspiring messages of self love—and awareness. How do you create an environment that fosters meaningful connections?

The best part about fostering meaningful connections is that you don't have to try. The power comes from telling your real story without shame.

You’ve paved a wide path for women to own their truth as creators. Can you share a challenge you had to overcome when championing this path that speaks to your experience as a Black woman?

So many times you are up against who trends say you should be and who you know you should be. So there were many times where I got caught up in the "grow your following, do what your audience wants to see, make all the money", but I had to make those mistakes to realize it wasn't worth it. Which is why I continue to encourage women that you do not have to create a life, the one you have is always enough.

You encourage the idea of seizing and accepting the ups and downs of personal discovery, reminding others that “each time you think you have found yourself, the journey only begins again.” Who has made the biggest impact on your journey?

Myself. I have overcome so much, and oftentimes I will look back and be amazed at what happened when I embrace failure instead of escaping it.

Along with offering gracious advice to those who may be struggling, you’re a dedicated mentor through your influencer learning platform—The Rida Collective. What have you learned from your community? 

The best thing I have learned from my community is that so many women have stories and experiences that the world deserves to hear but they get caught up in always double guessing if their story is worth sharing. And they remind me to continue to unapologetically share mine.

You opened up to your audience about rebirth, and how you often like to re-introduce yourself to yourself as an exercise to remain present and aware of who you’re becoming. Have you ever uncovered something unexpected that led to growth or an increased sense of purpose? 

Over the last couple of years, I have found myself in many medical situations that put you on a surgeon's table about to be put to sleep for surgery. There is a magic in those moments where you promise yourself that if your eyes open, you will live more urgently. That always drives my purpose.

Outside of content creation you founded Aiya Candle Co and The Rida Book Co. brands that both build on your message of authenticity and celebrate the trust in oneself to make your dreams a reality.  What advice can you share for women on cultivating the confidence to go after their dreams? 

I think the most important message is to realize that confidence isn't like filling your fuel tank to get you through, it is a muscle you build as you go. It's not about waiting till you have the confidence, or the time, or the patience. It's about taking the leap , knowing that failure is your fuel.

Going Against The Grain With Oui The People Founder Karen Young

ABOUT THE EPISODE

Since the dawn of advertising in the fashion and beauty space, we’ve looked to unrealistic images of beauty, often resulting in negative self-talk, low self-confidence, and unrealistic standards among women. However, a new guard of beauty leaders have entered the space disrupting this narrative entirely. When launching Oui the People, CEO & Founder Karen Young took note of the shaving ads from the 50’s and realized that modern brands using similar language needed to make a change.

As someone who had firmly established herself in both the luxury fashion and beauty industries before branching out and starting her own direct-to-consumer skincare brand, Karen was on a mission to inform our culture and change the beauty conversation.

Her brand Oui the People offers a beautiful heirloom safety razor and all-natural luxury grooming products that cater to the modern women’s needs. Now one of less than 100 Black Women to ever raise over $1 million, she recently closed an oversubscribed seed round—meaning she got more money than she had asked for—raising the brand more than $3 million dollars!

On this episode of WorkParty, Karen Young shares what it takes to lead a movement in the beauty industry, how to raise capital, how her upbringing impacted her outlook on self-care, and how her background in psychology informs her highly personalized customer experience.


LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .


  • Oui the People's brand philosophy and impact on changing standards in beauty

  • Karen's experience raising over $3 million in capital

  • How studying psychology has provided an advantage in terms of observing and reacting to customer behaviors

  • Being proactive versus reactive in customer service

  • The value of embodying your natural beauty

  • Diversity and inclusivity in the beauty industry

  • A day in the life of Karen Young, CEO & Founder


OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Karen Perez Launched Second Wind on Instagram—Now Her Products Are Stocked at Saks Fifth Avenue

THIS EPISODE IS BROUGHT TO YOU BY . . .

Shopify • Go to shopify.com/party, for a FREE fourteen-day trial to receive full access to Shopify’s entire suite of features.

How EveryStylishGirl Founder Nana Agyemang Is Bringing BIPOC Women into Media


ABOUT THE EPISODE

Collaboration over competition is a core belief of our team at Create & Cultivate.

And it’s clear that Nana Agyemang is someone who abides by this philosophy as well.

As the founder and CEO of EveryStylishGirl, Nana is at the helm of a multimedia platform that provides young women with the skills and access to obtain fashion media jobs.

Which is fitting because Nana’s own résumé as a fashion editor is stacked with major media outlets, including New York Magazine’s The Cut, Refinery29, Elle, and The New York Times.

On this episode of WorkParty, Nana shares how she broke into the competitive world of fashion media herself and how she’s helping others do the same.

LISTEN TO THE EPISODE

RESOURCES

IN THIS EPISODE WE DISCUSS . . .


  • Origins & Inspiration Behind EveryStylishGirl

  • Importance of Transparency & Mentorship

  • How She's Helping BIPOC Women in Media

  • Her Career Path From Editor to Entrepreneur

  • Biggest Misconceptions About Fashion Media

  • Advice For Pursuing Multiple Careers at Once

  • Time Management and Her Five Year Plan

  • How She Handles Failure & Social Backlash

  • Plans For The Future of EveryStylishGirl

  • Impact of EveryStylishGirl on the Fashion Industry


OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Karen Perez Launched Second Wind on Instagram—Now Her Products Are Stocked at Saks Fifth Avenue

How to Develop a Visual Identity That Drives Sales With Onda’s CCO Kelli Adams

ABOUT THE EPISODE

Branding is more than designing products that look great on Instagram. In fact, research has shown that great, consistent branding can actually increase revenue by 33%

Which is something Kelli Adams has witnessed firsthand.

As the chief creative officer of the wildly popular canned sparkling tequila seltzer brand Onda, she’s helped the brand become a multi-million dollar business and amass a huge following of fans.

On this episode of WorkParty, Kelli shares how she developed the visual identity for Onda, where she seeks inspiration when she’s creatively blocked, and so much more.

RESOURCES

To join the WorkParty click HERE

To connect with Kelli Adams click HERE

To connect with Jaclyn Johnson click HERE

To learn more about Onda click HERE

To follow along with Create & Cultivate click HERE

To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS . . .

Developing fresh takes on brand identity

How to navigate constructive criticism

Delivering client expectations while remaining true to yourself

The brands that have influenced Onda's vision

How to resist the pressure to follow what’s popular

OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair’s Dianna Cohen

When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

Karen Perez Launched Second Wind on Instagram—Now Her Products Are Stocked at Saks Fifth Avenue


Siffat Haider WorkParty Blog Post

ABOUT THE EPISODE

Collaboration over competition is a core belief of our team at Create & Cultivate.

And it’s clear that Nana Agyemang is someone who abides by this philosophy as well.

As the founder and CEO of EveryStylishGirl, Nana is at the helm of a multimedia platform that provides young women with the skills and access to obtain fashion media jobs.

Which is fitting because Nana’s own résumé as a fashion editor is stacked with major media outlets, including New York Magazine’s The Cut, Refinery29, Elle, and The New York Times.

On this episode of WorkParty, Nana shares how she broke into the competitive world of fashion media herself and how she’s helping others do the same.

RESOURCES

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS . . .

  • The biggest misconceptions about fashion media

  • Advice for multi-hyphenates pursuing multiple careers

  • The use of social media for self expression

  • Bouncing back after setbacks

  • The impact of EveryStylishGirl on the fashion industry

OTHER EPISODES YOU MIGHT LIKE . . .

What Does a Magazine Editor Do? Domino's Digital Content Director Explains

How many times have you peered voyeuristically into the lives of people you admire via social media, video, or published interviews and wondered what it must be like to do their job? We’ve all been down that research rabbit hole on our quest to create and cultivate the career of our dreams, but often we’re still left pondering about the realities of their day-to-day—so, what is it really like? Well, in this series, I Want Your Job we uncover the truth by getting down to the nitty-gritty on what it’s actually like to work in your quote-unquote “dream job” and if the reality stacks up to the expectation. Up next, Sophie Miura, Digital Content Director at Domino.

When it comes to your career trajectory, there really is no clear path anymore (or a gold watch at the end!). Today, it’s fraught with twists and turns, ups and downs, curves, and sideway maneuvers but that’s what makes it so exciting. Sure, there are challenges along the way, even a few mistakes, and wrong turns, but ultimately, we all land where we’re meant to be. And oftentimes, it’s in a position you never expected to be in either.

This was the case for Sophie Miura. While she had a passion for media, she was unsure of which area to pursue, so she tried them all—from radio to broadcast, print and digital—until she found the one she really loved: magazine publishing. But breaking in and landing a job in the very competitive world of magazines wasn’t easy.

Read on to learn how Miura interned her way to the Digital Content Director at Domino (where she has helped to launch compelling new series, such as New Voices, that spotlight and celebrate women who are shaping the design world), the lessons she’s learned along the way, and why she believes in the importance of on-the-job experience.

I Interned Everywhere to Get My Foot in the Door

As soon as I finished high school, I started interning and worked at almost every type of media outlet, from broadcast radio to television, until I found one I really loved: magazine publishing. When I wasn’t studying media and communications at university, I was interning at Hearst, and, after three months of fetching coffee, organizing the fashion closet, and sourcing rare purebred dogs for a cover shoot (yes, really), I scored a full-time offer as the assistant to the editor in chief—I was ecstatic! 

I spent four years working my way up, from picture and production editor to health and features writer. Then, the magazine closed. I was devastated, but ultimately, there was a silver lining: I was invited to join the launch team of Elle Australia. It was a crazy experience, and I learned to be incredibly resourceful and do whatever I could to just get the job done. By age 25, though, I was totally burnt out. I took a giant leap and quit my job, bought a one-way ticket to Bangkok, and spent five months backpacking without a plan. It was so liberating after spending my early twenties working so hard. 

I was so worried that it would halt my career but it actually did the opposite. I knew two things by the time I finished traveling: that I wanted to live overseas and that I loved writing about travel. I reached out to every person I knew in publishing, sent a lot of cold emails, and after a lot of hustling, landed a job as a lifestyle editor at MyDomaine in New York. It was a whirlwind. I traveled to far-flung destinations like the Arctic Circle and Bora Bora to write about new hotels and airlines as I cut my teeth as a digital editor.  

All in all, I must have done at least six internships before landing a full-time role. It was the best way to figure out what kind of career I actually wanted. Certain media roles sound impressive but are completely different in reality. Interning helped me to fast-track that learning experience and really zero-in on what I wanted to do. 

On-the-Job Experience Often Trumps a Degree

I have a Bachelor of Arts in media and communications. It was a great entry course but the best experience I had was on the job. If I hadn’t consistently interned while studying, I don’t know where I’d be.  

I Set an Agenda Each Morning and Prioritize Tasks

I’m the digital content director at Domino, which means that I oversee digital editorial as well as the social media and email team. My days are pretty varied, but typically, I’m in the office early and use that first hour of silence to do the most important tasks: I set an agenda for the day (I find that three priority tasks are realistic; any more is a stretch), review our daily content mix, take stock of industry news and competitor coverage, and dive into overnight traffic to make sure I’m across any fluctuations. The rest of the day tends to be dominated by meetings! I manage a team of eight and work with the print and branded content teams so face time is really important.  

I Have My Dream Job, But Reality Doesn’t Always Match Expectations

It’s much more strategic and team-facing than my last role, which was a senior editor at MyDomaine. Fortunately, Domino is a pretty flexible workplace and we’re really encouraged to shape our own roles. When I crave a dose of creativity, I jump into a brainstorm or workshop stories with our editors.  

There’s much more to my job than overseeing the website. What you see (whether it be on Domino.com, Instagram, or our other social channels) is really a fraction of the role. It’s much more numbers-based than you’d expect.  

I Worked in Several Adjacent Roles and Industries Before Landing on This One

My advice is to try as many different roles within media or publishing before you choose a path. The industry has really evolved in the last three years, and chances are, there are roles that you don’t even know exist. The most valuable thing I did was to intern in radio, television broadcast, and publishing, then, within publishing, I tried advertising, brand partnerships, and editorial. Give yourself time to test and learn before you specialize—it might feel like lost time, but it’ll be worth it in the long run. 

I Chose Jobs Based on Who I Wanted to Learn From, Not What

Apply for positions based on the people you’re excited to work with. Your manager plays such a formative role when you’re starting out—learn good habits from the best! My first editor in chief, Lizzie Renkert, helped pave the way for me today. She offered me my first job in publishing and consistently challenged and supported me.  

I’m Constantly Paying It Forward and Leading With an Outstretched Hand

I’m always impressed when someone cold contacts me, and even though my schedule is packed, I try to grab coffee with students and interns when possible. Unintentionally, it’s also how I’ve found some really talented employees. 

I Found Mentors Over Time, But I Didn’t Force It

I think it’s helpful for anyone trying to build a career to have a mentor, but in my experience, it has to happen organically. If you do find someone who you click with on a professional level, be proactive. Reach out regularly (for me, that’s every two months) and always offer to work around their schedule. 

“Work Hard and Be Kind” Is My Motto (and It’s Served Me Well)

Work hard and be kind. My mom wrote this simple quote on a chalkboard in our kitchen when I was about 15, and I’ve never forgotten it. It might sound naive, but I really believe that if you do your best and try to act with kindness at work (and in life!) good things will come your way.  

I Am Constantly Learning From Other Women in My Field

Stella Bugbee, the editor in chief of The Cut, consistently pushes the boundaries, and I’m so inspired by her work, voice, and point of view. I learned a lot from her interview on Bon Appetit’s Foodcast podcast.

Have an Appetite for Media (and Consume as Much as Possible)

For me, it’s less about career books and more about constantly staying on top of digital articles from publications and writers I admire. The sites I check daily are The Cut, The New York Times, Bon Appetit, Medium, Digiday, and Domino, of course. 

I listen to the Digiday podcast to stay up-to-date with industry news, The Daily for current affairs, The Cut on Tuesdays for storytelling, Offline for work-life perspective, and The Minimalists to remind me that less is more.  

Never Stop Learning

It’s almost impossible to feel like you’ve truly mastered your craft when you work in media, and you have to learn to be okay with that. There’s always a new platform, a new algorithm, a new way to tell a story. The most successful people are those who like to be kept on their toes.  

Digital Media Isn’t Easy, But I Find Inspiration in the Challenge

A healthy dose of reality. Digital jobs can be tough—the 24-hour news cycle is relentless and you’re constantly “on”—so sometimes it helps to take a step back and remember why you started. At its core, Domino aims to inspire readers with beautiful home tours, clever DIYs, and feel-good decorating ideas. I try to remember that when I’m stressed and need to find my center. 

I Swear By the One-Touch Rule for Maximum Productivity

Email is the biggest source of stress for me. It’s never-ending and I hate feeling like I’m not on top of it! Lately, I’ve been trying the one-touch rule which means that as soon as I open an email, I have to action it (respond, forward, or archive) and remove it from my inbox. It takes a lot of discipline (I’m guilty of leaving messages unanswered) but it means that I never do the same task twice or let inbox anxiety simmer. 

I’m Always Looking for Contributors, So Hit Me Up

I’d love to hear from you! I’m always on the lookout for beautiful home tours and sharp contributors. If you have an idea for Domino or are interested in collaborating with us, shoot me an email at pitches@domino.com. 

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When Inspiration Comes to Fruition with Lisa Bühler of Lisa Says Gah!

ABOUT THE EPISODE

So many brands can attribute success to social media stardom, but very few elicit the cult-like fandom of Lisa Says Gah. 

After years of working in fast fashion, founder & CEO Lisa Buhler found herself searching for sustainable pieces that were more accessible to the average millennial. 

What started as a curation of quirky statement pieces by small, sustainable, women-owned businesses, Lisa Says Gah forged a new path in the ecommerce space as an anti-shop kind of shop—one where community, inspiration, diversity, discovery and a little bit of nostalgia are pillars to its success. 

on this episode of WorkParty, Lisa shares how she created and scaled one of today’s most sought after brands by saying no to fast fashion. 

RESOURCES

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IN THIS EPISODE WE DISCUSS . . .

  • How her early interest in fashion manifested in a clear career path

  • How slow fashion and independent design became the pillars of the brand's identity

  • Building the business as a team of 1 from her apartment in a new city

  • The role social media continues to play in brand strategy

  • LSG's growth through pop-up partnerships

OTHER EPISODES YOU MIGHT LIKE . . .

Rooting Your Brand in Community-Engaging Rituals with Crown Affair's Dianna Cohen

ABOUT THE EPISODE

In a notoriously saturated market, new beauty brands need more than just a solid formula to stand out. They need transformative ideas. 

When Dianna Cohen set out to launch Crown Affair, she wanted high quality hair care that was more than just another clean product in a pretty bottle. She wanted to turn haircare into a special moment, rooted in ritual. You know, those little practices that make up the in-between time stamps of the day—those personal moments that help you feel calm, centered, and whole.

Though Crown Affair is relatively new to the market, it has earned a respectable place disrupting the haircare space thanks to its innovative products and Dianna’s commitment to the craft of taking care—both in haircare and business practices. 

On this episode of WorkParty, Dianna shares how she built her business from the foundation of such a personal practice, and why that alone is so important to owning a successful business.


EPISODE TOPICS

  • Taking the Leap: Her Pivot From Levitate to Crown Affair

  • Why Creating a Ritual Has Been Crucial to Her Success

  • How She Knew It Was Time to Build Something of Her Own

  • Utilizing Her Art History Background to Influence Branding

  • Process of Developing Custom Goods vs. Contract Manufacturing

  • Tips and Tricks to Help You Reach Your Hair Care Goals

  • Practicing Mindful Leadership to Improve Company Culture

  • The Power of Community, Connection, and Mentorship

  • Importance of Hiring Fast, Firing Slow, and Finding Seasoned Professionals


RESOURCES


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7 Easy Ways to Improve Employee Check-Ins for a Happier Team

Never underestimate the power of a simple check-in. It might seem like a small gesture, but check-ins are an essential element of strong communication and can be a source of employee empowerment. While regular check-ins are valuable in all sorts of relationships, when you’re building a business, checking in with your employees not only improves morale but can also drive growth, retention, and long-term success.

1. Practice healthy communication. 

These communication themes can impact a range of outputs, from efficiency to engagement and retention. 

  • Positive: “How’s that report on widget theory coming along—any support I can provide?”

  • Neutral: “Do you have that report on widget theory finished?”

  • Negative: “Where’s the widget theory report I asked for yesterday?”

While all of these questions are driving toward the same topic, the outcomes of those question styles will differ dramatically. Not surprisingly, good check-in outcomes rely on good check-in questions. 

2. DO check in, DON’T micromanage.

While a check-in can be helpful and motivating, micromanagement is often de-motivating and hinders progress. Without thoughtful framing, a well-meaning check-in question could be perceived as micromanagement. For anyone who has worked under a micromanager, you know precisely how much it can erode trust and respect. 

3. Optimize check-in cadence, context, and cause.

Understanding these three key elements is critical to making your check-ins mutually beneficial.

Cadence helps define the value of both the question and answer. If the answer isn’t likely to change since the last check-in, the cadence is too short. Anyone who has been on a long car ride with kids has likely heard, “Are we there yet?” countless times. The more a question is asked, the less valuable it gets.

On the flip side, you can miss a lot of important information if you wait too long between check-ins. If you’re asking how happy your employees are once a year, you’ve almost surely missed opportunities to provide support and guidance.

There’s no perfect cadence for all check-ins or all employees. The key is simply paying attention. Find a cadence that aligns with your mutual goals and adjust as needed.

Context aligns your check-in to the topic at hand, setting your recipient up to give the most relevant and useful response. If you schedule a meeting to ask someone who’s in the midst of a time crunch how connected they feel to their remote peers, that’s an example of poor context. Whereas checking your employee’s calendar in advance and scheduling your meeting with their time in mind sets the stage for a more valuable check-in.

Cause defines the level of discretionary effort and cooperation you’re likely to experience.

If you’re checking in because you want to provide support during a difficult time or on a challenging pursuit, there’s a greater chance you’ll get candid and helpful responses. However, if your check-in exists purely to serve your own interests, it’s less likely to inspire the same discretionary effort.

4. Find your balance.

A successful check-in strategy hinges on the balance of individual and shared benefits. This simple litmus test can help you find that balance.

Are these questions:

  • Asked often enough?

  • Asked too often?

Is this check-in:

  • Contextual to the situation?

  • Relevant to the recipient?

Is this check-in:

  • For my benefit?

  • For my employee’s benefit?

  • For our mutual benefit?

5. Know your data needs.

A successful check-in starts with formatting the questions in a way that helps your employees give meaningful answers. Next, you need to determine what kind of data you’re hoping to capture. 

  • Quantitative Data - Data that can easily be quantified, codified, and viewed in aggregate. Quantitative answers are usually much faster and take less mental bandwidth to give.

  • Qualitative Data - Data that cannot easily be quantified and typically require more time and thought.

To determine what type of data you need, check in with yourself as you’re forming questions:

  • “What do I need to learn from this check-in?”

  • “Why do I need to learn that?”

  • “What will I do with the knowledge?”

6. Standardize your check-in formats.

The number of formats you can ask a question in are almost unlimited, but to standardize the answers, these are some of the most popular and easy-to-digest options: 

  • Open-ended: Do you feel appreciated?

  • Multiple choice: What makes you feel appreciated?

    • a) Positive feedback from my boss

    • b) Positive feedback from my peers

    • c) Raises/bonuses

    • d) All of the above

  • Multi-select: What would make you feel more appreciated?

    • ☑ More schedule flexibility

    • ☑ More praise 

    • ☑ Better benefits

  • Numeric range: On a scale of 1-10 with 1 being not at all, and 10 being extremely, how appreciated do you feel?

    • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

  • Descriptive range: I feel appreciated:

    • always

    • sometimes

    • never

  • Illustrative/emoji range: Thinking about how I’m appreciated at work makes me feel:

    • 😃🙂😐😕☹️😫

If you’re looking for a laser-focused answer, then it’s only logical to ask it in a quantitative format, such as the 1-10 scale. But that data can only tell you if there’s a problem - not why. That’s where qualitative follow-up questions come in. 

For example, if your goal is improving your team’s remote work experience, follow your 1-10 scale with an open-ended question: “What’s one thing that would improve your remote work setup?” This allows you to see that there’s a problem and start working toward a solution. 

7. Structure your questions to better answers.

The trick to getting a useful answer without burdening your audience is to narrow the response range. You want to narrow the range enough that it makes the question easy to answer, but not so much that you lose the depth needed to move forward.

If you ask a series of open-ended questions, you may find that your employee struggles to answer in good time (or at all). Again, balance—between the type of info you need and the burden it requires—is the key. 

Just remember, whether you’re the CEO or just starting out, we all simply want to be heard. Doing a little work on the front-end to ensure you’re giving your team the best possible employee experience can go a long way in growing your business.  

"A successful check-in strategy hinges on the balance of individual and shared benefits."

About the author: Audra Aulabaugh is the head of people operations at Polly. Over her people-focused career, Audra has built talent acquisition and people experience frameworks to support a variety of tech companies at various stages of growth and scale.  She is passionate about people and creating experiences that allow them to shine and do their best work.

Featured image: Smith House Photo

How to Hire the Right People to Take Your Biz to the Next Level With Founder and CEO of Rowan

ABOUT THE EPISODE

Ask any founder: When you’re running a business, hiring is tough. And hiring the right people to take your business to the next level even tougher.

On average, it takes an average of 36 days to hire a new employee. And filling a position doesn’t guarantee success. Nearly half of all new hires fall through within 18 months.

Thankfully, on this episode of WorkParty, Louisa Serene Schneider shares how she successfully hired the right people to grow her business—and how you can do the same.

The founder and CEO of Rowan, a piercing company that’s reshaping the industry, has hired a team of over 45 employees and has over 700 employees working in studios across the U.S. 

We about about how she built her impressive business, including her hiring strategy, her tips for retaining employees, and so much more

RESOURCES

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5 Takeaways from This Founder's Path to Building a Rosé Empire

Rose Gold Rosé is the third evolution of my career. What I have learned over the course of my career is that passion trumps skill (well most skills, anyway). If you do not have passion for the business you are creating, what is going to push you to the next level? What is going to make you feel better when you miss your son’s football game? Your drive will persevere the challenges you will undoubtedly face as an entrepreneur. But it is ok! Everyday is about learning, developing your passion and earning the title of “expert.” 

You don't have to be an expert but you have to have the passion to become an expert. What started as a rosé to enjoy with my friends has turned into a lifestyle brand with distribution in fourteen states with over 11,000 cases sold and more coming this winter into the first quarter of next year. Throughout my path, I have been lucky enough to be inspired by so many female founders and the below are key takeaways from my experience and path to becoming a rosé boss. 

#1 Passion is a Skill Set

For me, the challenge of an industry I had zero background in — along with no experience in business or ever having been an entrepreneur — was a major mountain in front of me I had to scale. And I did it one step at a time. There was no map, no help, just figuring it all out as I went. There was no other choice — to figure out how to sell this wine or fail. I read everything I could get my hands on about how to start a small business, I have listened to tons of podcasts of female entrepreneurs over the course of the last three years, I have reached out to as many people that I could that were willing to try to give me advice or direction.

At the end of the day, it’s up to you to get it done. The lesson here is — you don’t have to do what your degree (or degrees) hanging on the wall says. You can reinvent yourself as many times as you want. It’s never too late to start over or start anew. I was a family nurse practitioner. Then I was a stay-at-home mom. Now I own my own business. It’s wild but you can do it if you really want to and have the passion to do so. 

#2 Surround Yourself with People Who Are Experts 

When I started Rose Gold, I knew what I wanted to create and knew how I could fill a void in the market space. What I didn’t know is how to buy grapes or how to produce a product with shelf appeal. Within the first few months, I surrounded myself with the industry’s best of the best. Together, we built a plan to create a classic dry Provence rosé with a beautiful pale pink in color with aromas of rich, fresh fruits, followed by hints of white flowers and minerals. When approaching the experts, be honest. I walked in with my hands in the air asking for help. What I have learned is that people are attracted to passion. The group we pulled together saw my passion and my drive to build a lifestyle brand centered around spending time with the ones you love and enjoying experiences. Also, take every networking meeting/coffee/phone call, because you never know what connections you’ll make or what small tidbit of information you could takeaway.

#3 Let The Answer “No” Be Your Driving Force 

Don’t be scared of the answer “no,” but rather let it be your driving force. Over the years, I have received valuable feedback and a ton of “no’s.” When I first started, I made a promise to myself to remain authentic in the process of building my brand. With every no, it has further contributed to staying the course. It is easy to get bogged down and discouraged when you are turned away from an opportunity that you thought could work - only use this as motivation to push past it and keep putting yourself out there. Don’t let that one “no” make you think everyone in that office/organization/industry feels the same way. You could easily receive a “no” from one person in the same place, and the next person you talk to says “yes.” Just keep pushing, do not limit yourself, and you’ll find someone to resonate with you. 

#4 Time is Your Most Precious Resource 

As a mother of three and building a business, I have come to realize that my time and schedule commitments are precious. It takes alot to raise a family and build a brand. A mentor once told me, it is ok if you do not get everything done in a day and strive for significance over success. I realized that if I was careful with my time and boundaries I could be significant in my day and then weeks. In order to be present with my kids in the morning, I now wake up an hour earlier. This is my most productive time. 

As a mother of three and starting my business from the ground up, I have come to realize that my time, schedule, and commitments are incredibly valuable. Building a brand and raising a family are not that different, as both require a lot of time, energy, and nurturing in order to be successful. To pass down some wisdom from a mentor, not everything needs to get done in a day and it’s ok to strive for significance over success. This helped me realize that if I’m more mindful with my time and boundaries, I can be more significant in my days, which carries into weeks, and into months. 

When it comes to time, sometimes it requires you and your goals to meet each other half-way. My personal example of this is waking up an hour earlier each day, which allows myself to be present with my kids in the morning. Oddly enough, this has now become my most productive time of the day. This just goes to show that every day is a constant reminder of how precious your time is.

#5 How to Become The Expert 

Building something worthwhile is a marathon, not a sprint. It won’t happen overnight and no one is going to hand you your big break. Just keep going every day and push forward — even on the days you want to throw in the towel, remember you are one-step closer to your goals. When I started Rose Gold, I talked to everyone and read everything. I was not an expert in wine, but more so an expert in what I knew I wanted to build. Don’t forget it takes time. Your empire will not come overnight, but rather soak in every opportunity to further your growth to expert level. I carry around a notepad in my purse and if anyone sparks an idea, it goes down on paper. I now have a collection of over a dozen notebooks all around my house. Write it down, learn your craft and the expert title will follow. 

About the author: Born and raised Texan Casey Barber is a lover of all things food and beverage-related. Falling in love with the South of France on a trip in 2004, Casey founded Rose Gold in 2017, with her first bottles launching to the consumer market in 2018.Casey is a single mother to three children – Sam (13) Charlie (11) and Gigi (9). Outside her love for rosé, Casey’s interests include culinary experiences, travel and tennis. 

6 Tips to Be Productive When You're Working From Home

We’ve all had to rethink how we operate over the past few years, pivot the way we work, and reconsider how our businesses function in this new era of remote work. One of the areas we’ve all had to be most adaptable in, of course, is right in our own homes. We work here, live here, and do almost everything here now. Not to mention, we’ve been challenged with a whole new set of distractions.

But there is good news here: humans are remarkably resilient and adaptable. 

That means there are answers to help us solve at least one of the most pervasive new cultural problems related to being at home: the challenge of overcoming the fatigue that comes with the daily grind. Now that we’ve replaced commutes with endless Zoom calls, Slack messages, and TikTok marathons, you’re likely already familiar with the problem.  

Fortunately, with a little innovation in your relationship to work, you have hope of achieving a healthier work-life balance.

As a co-founder of CAVEDAY, a solution that offers focus as a service, I’ve studied and created new methods to help people improve their relationship to work and master the art of working from home so it feels a lot less like a major exhaustion-driving burden and a lot more energizing. Keep scrolling to find out how it’s done.

Batch & Block

Batch your work as much as you can, especially when it comes to meetings. 

Try to only take meetings during set times, such as only two days a week or only in the afternoons. Meeting culture is not a new problem, and, for many organizations, has only grown more pervasive during the pandemic (hello again, Zoom!). So while it’s not always possible to have ownership over your own calendar, find windows of time to block off for your most important work. 

Once you have your meeting days/times set, during your working days be sure to only check your email once in the morning and once in the afternoon. Start with your most important and the hardest task first. This will make a massive difference in your energy level as you won’t constantly be flipping from meetings to emails to task lists.

Define

Before starting your workday, take a moment to write down exactly what you’re working on. Be as specific as you can. For example, if you have a day of writing ahead of you, putting “write blog post” on your task list isn’t quite clear. 

Ask yourself: What part of the project are you tackling? What does “finished” look like? Is this the brainstorming phase, outlining, or actual writing? How far do you want to get? 750 words? A chapter? Clearly defining your work, in a set amount of time, helps combat overwhelm, and allows you to more simply focus on one task at a time. 

Scope

How long does it take you to finish a certain task such as drafting a proposal or creating a presentation? Over and under-scoping how long individual tasks take is a surefire way to always be “on” and to quickly overtire. 

Knowing how long projects take gives you a better understanding of how to plan your day. To figure out how long things take, start with something you do often. No need to rush, but focus on just that one task and time yourself. 

Then, in the future, you’ll know exactly what kind of time blocks to set to get the job done. 

Take Breaks

Research shows that the brain can’t focus on a task for more than 52 minutes at a time. Mindful and intentional breaks actually help maintain your energy. Just pushing through to the finish line quickly ends in fatigue. 

But, be sure to take breaks wisely. The difference between absent-minded and intentional breaks is that you are making the choice when to stop and how to spend your time. Getting caught in an endless scroll is not a mindful break. Walking away from your desk, stretching your body, or calling a friend is an excellent way to press pause before returning to your work. 

Remove Distractions

Simple in theory, difficult in practice. Removing distractions (like turning off notifications, closing the door, and—dealing with the biggest distraction of all—putting your phone away) is one of the smallest steps we can take in order to avoid fatigue. We are constantly bombarded with interruptions (every 11 minutes on average), so the more agency we have on controlling external distractions, the better equipped we are to stay focused. 

Establish Rituals

One of the biggest and most overlooked changes we’ve faced in the new age of remote work, is the loss of a transition. Remember that good old commute?

The loss of that time that signifies the beginning and end of our workday, such as driving to the office, or riding the crowded subway, held a ton of significance in our lives (maybe even more than we once gave credit). 

Whatever that transition was and whether or not you looked forward to it, it was part of your day and routine. That transition time is precious and must be preserved. It’s baked-in time to prepare for and reflect on your day. Without it, we forget to take moments to pause and we wind up being “on” for much longer than intended. 

While it may seem trivial, establish a new ritual to start and end your day. A walk around the block, your morning coffee with no work, shut down or close your computer at the same time every day, read a non-work related article before leaving your workstation. Doesn’t matter what it is and it can be small, but this will give your brain and body a cue for when you’re working and when you’re not.

Our culture promotes shallow work and we’ve gotten really good at being “busy”. But busy doesn’t mean productive. Fatigue does not have to be a way of life. Instead, mindfully approaching your work and time allows for more spaciousness in other areas of your life. It’s not easy to put these tips into practice, so CAVEDAY memberships intentionally make it easier for people to practice these tips, as it’s all baked right into the service. Trust us, it’s worth the effort to master this new way of life. You might even be astonished by the quantity and quality of your output. 

About the Author: Molly Sonsteng is a producer, experience designer, and entrepreneur dedicated to time well spent and deepening human connections. She’s created countless projects that encourage people to live creative and meaningful lives. A classically trained singer, her professional history includes working for Carnegie Hall, Manhattan School of Music, and Daybreaker. She ran a summer camp and a political campaign office, developed a music curriculum, taught preschool, and was the Director of Admissions at a music conservatory. In addition to Caveday, Molly is a cofounder of Madcap Factory, an amusingly eccentric production house helping brands engage their communities.

Use the code CULTIVATE to redeem a free three-hour Caveday session at www.caveday.org/schedule.

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