Cultivating self-confidence in the age of social media is not easy.

Since the rise of platforms like Facebook, Instagram, and YouTube, social media has been linked to increased feelings of loneliness, envy, depression, and anxiety. And in a recent survey, 60% of people reported that social media has negatively impacted their self-esteem.

Despite these stats, Nabela Noor is using social media to inspire people to love themselves as they are. Since launching her YouTube channel back in 2013, she has amassed nearly 900k YouTube subscribers and a staggering 1.4M Instagram followers.

But Nabela is not your average beauty influencer. Since posting her first makeup tutorial to YouTube, she has used her platform to spark a self-love movement, advocate for inclusivity and diversity in the beauty industry, and push the culture forward—which is just one of the many reasons why she’s attracted major partnerships with brands like Elf Cosmetics and OGX (ICYMI, she became an OGXpert earlier this year).

In this fireside chat, we talk about why representation matters, how she’s wielding her influence for good, and what her hopes are for the future of the beauty industry.

Panelist:

Nabela Noor | Content Creator, Founder of Zeba, & OGXpert

Moderator:

Jaclyn Johnson | CEO & Founder, Create & Cultivate