Money Moves Roundtable: How Brands Should Be Spending Their Marketing Dollars

 
 
 

Money Moves

How Brands Should Be Spending Their Marketing Dollars

 

Unprecedented. Uncertain. Extraordinary. It’s safe to say you can’t scroll through your news or social media feeds without coming across at least one of these coronavirus-related buzzwords. 

Of course, these terms are completely justified seeing as we’re in the midst of a global health crisis of unparalleled proportions, however, it does beg the question: How do you appropriately position your brand to stand out in this current environment to get your brand’s message heard?

To gain insight into how brands can lead with humanity, stay relevant, and be of service during the COVID-19 crisis, we’re bringing together digital marketing pros from leading brands across beauty, health & wellness, and food to share their insights. 

Panelists:

Tera Peterson | CEO & Co-Founder of NuFACE

Mari Mazzucco | Influencer Marketing & PR, OLLY

Steph So | VP of Digital Experience, Shake Shack

Nancy Twine | Founder & CEO, Briogeo

Cheryl Guerin | EVP, North America Marketing and Communications, Mastercard

Sherry Jhawar | Co-Founder, Blended Strategy Group

Moderator:

Sacha Strebe | Editorial Director, Create & Cultivate 

 

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