Just because a market is saturated doesn’t mean you shouldn’t try to disrupt it. Let’s take the beauty industry for example. It’s a $532 billion market which might seem too daunting to even attempt breaking into, but here’s the kicker—women are leading the way!

When it comes to gender equality at the highest level, the beauty industry comes out on top. In fact, they officially outrank every other profession in terms of the highest percentage of women seen on the board and in executive positions.

Unfortunately, that number is still only 29% so clearly we still have a long way to go but the good news is women aren’t waiting for the doors to open, they’re carving out their own niche and taking a slice of that billion-dollar pie for themselves.

Lauren Gores Ireland is one of them. The co-founder of buzzy skin-care brand Summer Fridays has broken the influencer mold, turning her online community into brand ambassadors. But it’s their unique marketing initiatives during COVID that has really set the brand apart from their competitors.

Knowing that people would be stuck at home for summer Friday’s this year, Lauren and her co-founder Marianne Hewitt decided to put the summer back into summer Fridays with comfort house calls.

Yep, we’re talking a cake collaboration with Sweet Laurel Bakery inspired by their Jet Lag face mask; Craig’s Vegan Jet Lag-inspired ice cream called Vanilla Cloud, which comes with a mini mask; and co-branded limited edition collage kit and photo filter with Tezza Barton. So smart!

We’re so inspired by Lauren’s career and thankful that Dell Technologies brought us together for this conversation.

In fact, thanks to their DWEN (Dell Women’s Entrepreneur Network) member marketplace, Dell is enabling women entrepreneurs across the globe to succeed by helping them navigate business challenges. DWEN has a proven ability to facilitate meaningful connections and bridge access to fellow entrepreneurs and advisors, technology, new markets, and resources needed to scale.

Get out your notebooks because class is now in session!

Speakers:

Lauren Gores Ireland | Co-Founder, Summer Fridays

Moderator:

Jaclyn Johnson, Founder and CEO, Create & Cultivate