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Robyn DelMonte of GirlBossTown's Lesser-Known Tips for Monetizing as a Content Creator

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Known as “The Internet’s Agent” to millions on TikTok, Robyn DelMonte of GirlBossTown left her corporate job in 2021 and hasn’t looked back since. The 29-year-old New England native has built her career as a content creator, dishing out no-holds-barred marketing and public relations advice to brands (and stars) on social media that have gone viral. 

While it's widely known that content creators make revenue from sponsored content, DelMonte says they ought to tap into their Internet know-how and lean into consulting. She speaks from personal experience. Her knack for innovative, Gen-Z-driven advice helped DelMonte launch a full-fledged consulting business through which she’s worked with clients including Dunkin’ and Infinity. 

“As a creator, the knowledge that you hold of how to connect and speak with an audience, what is going on on TikTok, and having your finger on the pulse of Internet culture and knowing how to translate that, you can go to brands with that knowledge and monetize that,” says DelMonte on the latest episode of WorkParty. 

In many ways, creating a viral video is like producing a successful ad campaign in and of itself. “You can take that knowledge and monetize that,” she says. “Brands would love to sit and speak with people [who regularly create viral videos.] Not that there’s a formula for going viral, but having that knowledge is so important and your voice needs to be heard with these brands.”

Secondly, DelMonte advises that content creators attend conferences and have the confidence to explore the business side more intimately. “The things you learn and the connections you make at these business conferences will set you up for success,” says DelMonte. “Know that the knowledge you’re gaining through creating is just as valuable as traditional job experience.”

For more expert tips from DelMonte (plus hot takes on how to make your guilty pleasure your biggest money maker), tune into the latest episode of WorkParty with Jaclyn Johnson.

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