Prerna Gupta on Social Media, NFTs, & the Creator Economy in the Age of Web3


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ABOUT THE EPISODE

Serial entrepreneur, Prerna Gupta, is the Founder & CEO of Telepathic, the umbrella company behind Hooked, the #1 storytelling platform in the world reaching 100 million Gen Z viewers. She has reached over one billion consumers with her apps, where she harnesses the power of tech to do good.

After garnering over a decade of success building Web2 apps, Gupta has recently embarked on a new initiative, launching a music video NFT social platform, Mysterious, with a diverse group of founding artists.

Telepathic's investors include Ashton Kutcher, Steph Curry, Kevin Durant, LeBron James, Mariah Carey, Jamie Foxx, and Joe Montana just to name a few. Prerna has also been named one of the Most Influential Women in Tech by Fast Company, and her writing has been featured in New York Times, Vogue, and TechCrunch, among others. Needless to say this woman is an incredible powerhouse whose story will inspire you!

On this episode of WorkParty, Prerna is sharing her experience being on the forefront of the Web3 revolution, the future of social media and short form video in the metaverse, and the importance of getting more women and non-binary people involved in the space.

IN THIS EPISODE WE TALK ABOUT:

  • Her early passions and childhood aspirations

  • Using technology to create products that change the way we interact with culture

  • Rethinking the social media landscape in the wild world of Web3

  • The importance of evolution, adaptability and increasing market volatility

  • How music videos will draw mass audiences to Web3

  • Why culture is becoming increasingly global in the digital age

  • How Web3 is changing the economic business model for digital content

  • The rise of decentralization and giving control back to users

  • Non-linear success and trusting the trajectory of your career

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