We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!
In the midst of the COVID-19 pandemic, female founders are giving us hope. They’re forging new support systems and offering up their expertise, knowledge, and, in some cases, even their funds to their communities and to each other. They’re proving to us that we truly are all in this together and that we’re stronger when we lean on one another.
For insight on how to build a matriarchy and support system during these uneasy times, it only seemed fitting for us to tap the Jennifer Justice, a music attorney who found her passion for advocating for women while working with major artists like Jay-Z, Beyoncé, and Rihanna, for the latest installment of our Ask an Expert Instagram Live series.
Read on for a few highlights. If you missed the conversation, you can watch it in full here, and be sure to tune into our next Ask an Expert conversation on Instagram Live.
You’ve worked with some of the hardest working women in the business including Beyoncé. What did you learn from representing such a powerful female?
“Women, especially business owners and creatives, do better when they’re represented by women. We assess risk differently, we understand our challenges and our strengths, it’s important that we support each other. As hard-working women, we have to put in 110% to get what when men have to put in 75% to get.”
Have you ever been blatantly discriminated against at the negotiation table because you (not your client) is a woman?
I still am. I’m a woman. I get mansplained to all the time when I’m negotiating against men. It’s all day long. Unfortunately, misogyny and sexism have not changed. But I don’t’ care. I don’t let it affect me or how I negotiate for my clients. Advocating for yourself is the hardest thing to do, and advocating for women is for the greater good.
How can we be supporting each other in business right now and helping each other rise?
“We can help each other right now by buying each other’s stuff, in a responsible way. We can also be promoting each other on social media, connecting via live video chats or podcasts to help fellow female founders spread the work about who they are and what they do. But most importantly, you can check-in and listen to other people and what they’re needs are. You can be a rock for somebody else.”
About the Expert: Jennifer Justice is an entertainment and live-experience executive known for her expertise in building artists’ careers and business portfolios by marrying art with commerce. In 2019, JJ founded The Justice Dept. – a management, strategy, and legal firm that works with female (and woke male) entrepreneurs, executives, talent, brands and creatives to build and maximize their value focusing in the areas of tech, consumer product, finance, media, entertainment and fashion. JJ has been named a “Game Changer” by Goop, one of the 50 Badass Women Changing the World in 2020 by InStyle, and on Billboard's Women in Power list three times. She has been featured on the TODAY Show and is a regular contributor on NBC News.
Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert.
Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!
Missed out on Gina Bianchini’s incredible session from our Offsite? No worries! We’re sharing her insights on building a thriving community that feels like a real network, not just an audience.