We’ve been spending a lot of time at Create & Cultivate HQ discussing how we can best show up for and support our community during this uncertain time. Community is at our core, and connecting with others through one-of-a-kind experiences is what we love to do. While the world has changed, our mission has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to announce our new Ask an Expert series. We’re hosting discussions with experts, mentors, and influencers daily at 9 am, 12 pm, and 3 pm PST on Instagram Live to cure your craving for community and bring you the expert advice you’ve come to know and love from C&C. Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the latest schedule, and hit the countdown to get a reminder so you don’t miss out!
Photo: Courtesy of Courtney Quinn
If there’s anything we’ve learned for our Ask an Expert series, it’s that now is the perfect time to learn a new skill. Given that we’re all staying home to flatten the coronavirus curve, now is the time to start that blog, launch that newsletter, record that podcast, and jump on that new social media platform everyone’s talking about.
To find out how to thrive on TikTok (aka the hottest social media platform of the moment), we tapped Courtney Quinn of Color Me Courtney for a special segment of our Ask an Expert Instagram Live series. Quinn is a veritable influencer with over 600K followers on Instagram and now 30K followers and counting on TikTok (after just 3 days!).
Read on for her top three tips for growing a following on TikTok, and be sure to tune into our next Ask an Expert conversation on Instagram Live.
1. Analyze trends.
“Look at what’s trending and create content specifically for TikTok—don’t repurpose content from Instagram, YouTube, or other platforms. You have to create unique value on each platform so that the followers who are with you on TikTok and Instagram aren’t being fed the same content on every platform.”
2. Immerse yourself in the platform.
“I’ve reached 30K followers in three days and my goal is 50K by the end of the week. When I started, I spent about two hours a day immersing myself in the platform. I also spent about two hours a day making TikTok videos, which doesn’t take as long now since there’s a learning curve. I also spent about two hours a day engaging, commenting, liking, and following.”
3. Check out your analytics.
“Everyone has analytics in TikTok, you don’t need to have a business account or anything like that. When you’re checking your analytics, watch time is really important. When people watch videos all the way through, that’s how they go viral. So, finding a hook that gets your followers to stick around for those 15 seconds is really important because that’s going to boost your video.”
About the Expert: Courtney Quinn is the colorful lifestyle blogger behind Color Me Courtney. Color Me Courtney has amassed over 600K Instagram followers as well as a substantial following on her website, YouTube, Pinterest and more. Courtney has been featured in a variety of campaigns including a National TV commercial for Microsoft, designing the ABC Good Morning America holiday window for Instagram, a clothing line for Hudson’s Bay, as well as partnering with brands like Disney, IKEA, and HGTV to name a few. She's also frequently featured in industry-leading publications like Refinery29, Essence, Teen Vogue, Forbes and many more.
Tune in daily at 9 am, 12 pm, and 3 pm PST, for new installments of Ask an Expert.
Follow Create & Cultivate on Instagram, check out our Ask an Expert highlight reel for the schedule, and hit the countdown to get a reminder so you don’t miss out. See you there!
Missed out on Gina Bianchini’s incredible session from our Offsite? No worries! We’re sharing her insights on building a thriving community that feels like a real network, not just an audience.