Like all the badass women in the workforce, our Create & Cultivate team is always operating at 100 miles per hour with a to-do list that never seem to end—that’s how we like it. Beyond our conferences, we juggle account management, editorial, graphic design, and so much more on the daily. And when we’re on-site for our events, those tasks continue at maximum speed and our frequencies reach an all-time high.
Our team stays supercharged in every sense of the word. From physically to technologically, we make sure we are able to function all day long. That includes having our laptops, walkie-talkies, and cell phones fully charged so that we don’t miss a beat. At our most recent conference in New York, our friends at STAMBA made sure that attendees stayed supercharged, too—you can’t post a shoe-fie if your phone is dead!
So how do we manage all that and enjoy it at the same time? Well, we asked our team at C&C headquarters how they stay supercharged—specifically on days of events.
Jaclyn Johnson, CEO
Responsible for _________ at our events…
“Everything.”
Favorite thing about your role…
“That no day is the same.”
I stay supercharged on days we have events by…
“Definitely sleep. I need eight hours or I cannot function.”
Alyssa Torma, Associate Event Producer
Responsible for _________ at our events…
“Mostly keeping an eye on all things food and beverage but any other event production related tasks that come up.”
Favorite thing about your role…
“I love contributing to and helping craft our amazing events. The production team works hard to make sure that the attendees have an awesome experience.”
I stay supercharged on days we have events by…
“With the help and support of my team. We really feed off of each other's energy and keep each other focused.”
Caitlin Shier, VP Brand Partnerships & Accounts
Responsible for _________ at our events…
“Making sure all our brand partners’ experience onsite is as flawless and fun as our guests. “
Favorite thing about your role…
“That every day I get to know and work with so many different inspiring people and companies that support women.”
I stay supercharged on days we have events by…
“Checklists and snacks. On event days, we’re always on our feet all day so I make sure to hydrate and have lots of little healthy snacks on hand to keep me energized.”
Adry Perez, Social Media Manager
Responsible for _________ at our events…
“Social media coverage and content.”
Favorite thing about your role…
“I love making our Instagram audience feel included at our events when they aren't able to attend.”
I stay supercharged on days we have events by…
“Drinking lots of water throughout the day is very important. Our attendees at events help to keep my energy up too.”
Heather Records, VP Marketing
Responsible for _________ at our events…
“Planning the ways we bring our event to life to our larger digital audience.”
Favorite thing about your role…
“Seeing the way the team fulfills their individual roles to bring together our best-in-class social, video, press and blog coverage.”
I stay supercharged on days we have events by…
“Meditating before each day. It helps clear my mind, create clarity around priorities and brings calmness to sometimes urgent items so they feel more manageable.”
Elyse Wasserstrom, Account Manager
Responsible for _________ at our events…
“Working with our brand partners to create event activations that get them excited and are impactful to our guests at events.”
Favorite thing about your role…
“Working with so many inspiring partners and learning the story behind their brand.”
I stay supercharged on days we have events by…
“Eight hours of sleep, lots of water and wearing sneakers on event days.”
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