Fueled by a passion and a belief, Tawnya Falkner gave up her real estate development and design career, took a leap and moved to France to create her French sparkling wine brand, Le Grand Courtâge and Provence style still wine, Très Chic Rosé.
Translated to mean “the Great Courtship”, Le Grand Courtâge signifies the courtship between French and American wine culture, grapes from different regions and the old and new world wine styles. For Tawnya, food & wine are the great common denominator of all cultures and the foundation for meaningful connection. The wines were created to embody the French spirit of ‘Joie de Vivre’ (“joy of life”) and remind people to elevate and celebrate the everyday and “Live Joyously”.
Today, Le Grand Courtâge is an award-winning national brand, but for Tawnya, success is much more than accolades and prestige. She is equally concerned with the brand’s purpose and social impact, and aims to spread positivity through her wines, through community, and through giving back.
This year they launched a new dedicated grant and mentorship program called ELEVATE, in collaboration with Ladies Who Launch, to bring the unique challenges facing women in business to the forefront, while helping to grow, mentor, and support women-owned businesses and entrepreneurs across the country.
By teaming up with like-minded partners and pooling financial resources, intellectual capital and networking communities, the aim is to provide meaningful immediate and long-term support. As an entrepreneur herself, Tawnya Falkner is career-driven, passionate, ambitious, and determined—and small businesses are often born from a small idea backed by someone with these traits.
For Tawnya, it was important to offer a platform to elevate and support female entrepreneurs, especially given the current state of work for women and the implications of this past year. Women receive less than 3% of Capital $ in the US despite owning 40% of businesses and controlling 85% of all consumer purchases. Furthermore, over 25% of female owned businesses have closed since March 2020 due to the fallout of COVID-19.
“Embrace Life. Dream Big. Accept all Invitations” is written on the back of each Le Grand Courtâge bottle and it embodies who they are at the core. Sometimes, destiny’s interventions take form in unexpected invitations. Such is the case for Tawnya, whose small leap of faith led her to discover something far greater. Le Grand Courtage is offering une invitation to discover your own joie de vivre.
We invited Tawnya to share the catalyst for her move to France, and what’s next for the brand. She also shared some sage advice for young entrepreneurs, who are looking to cultivate the confidence to go after their dreams. In the words of Tawnya herself, “Cheers to dreaming big and elevating the visionaries!”
What inspired you to leave your real estate development and design career, and move to France to start Le Grand Courtâge?
I grew up in a 3-street farming town across from the general store and some of my fondest memories are Sunday dinners and backyard barbecues. Those small town beginnings evoked a wanderlust and a passion for travel; and after seeing different parts of the world, and living in Asia and Europe, I realized that food & drink are the common thread that bring friends and family together.
Le Grand Courtâge was built on the premise of meaningful connection and reminding people to find the joy in life’s simple pleasures, like a meal shared or a relaxing bubble bath with a book.
I ultimately took the leap and moved to France to create wines which embody the French spirit of ‘Joie de Vivre’ after seeing a gap in the category on price, palate and packaging. As most French wine is traditionally branded, packaged and styled, I saw an opportunity to re-envision the category and offer something with a French cachet and elegance combined with an American appeal and price point. Since champagne is expensive, I wanted to create balanced, fruit forward wines that delight the palate and offer an affordable luxury to celebrate the every day.
What can you tell us about the history/origins of sparkling wines?
Champagne can only come from the region bearing its name about one hour northeast from Paris. All other bubbles produced anywhere else in the world (inc France) must be called “sparkling wine”.
Rumor has it that champagne was invented accidentally due to an error of excess pressure built up during fermentation causing bottles and corks to explode. Though Dom Perignon apparently said, “I’m seeing stars”, others called it the "the devil's wine" (le vin du diable).
I love this story because it shows that a mistake led to a product that has captured the imagination around the world. It shows that sometimes mistakes or failures can be happy accidents. As a society we need to be a little more open to the fact that failings can create the path for the greatest growth or lead to fantastic outcomes.
Le Grand Courage was built on the premise that food & wine are the great common denominator of all cultures to foster meaningful connections. What are some of your favorite creative food pairings to enjoy different Le Grand Courtâge wines?
Fried Chicken and bubbles are my favorite! Also fun are spicy Asian, sushi, BBQ, popcorn, and potato chips. They call sparkling the ‘scrubbing bubbles’ for the palate as it truly cleanses the tongue between bites and the acidity in the wine is a great balance point for various cuisines and cocktails. As such, anything rich, salty, fried and spicy is an excellent pairing.
Have the audacity to believe and never let reality get in the way of your imagination.
– Tawnya Falkner, Founder, Le Grand Courtâge
What do you love most about your job and why? Does the reality of your career match up to your expectations/why/why not?
I am grateful to be able to work to build this dream. As someone who is equally right and left brained, I love that I am able to focus on strategy while getting to create and be creative. I am constantly meeting people and I appreciate that I get to infuse positivity into someone’s day with our brand. For me Le Grand Courtâge, and our French Provence style Très Chic Rosé are less about drinking than what having a glass of wine signifies. It’s taking a few minutes to enjoy a delectable bite, laugh with a friend or raise a glass to celebrate your small wins.
Owning a wine company is not nearly as glamorous or romantic as it seems. There is a lot of production, supply chain, compliance and logistics that aren’t fun or sexy! The reality is that because my business requires so much of me that I do not get to spend the time connecting with family and friends that I would like. Building a business and a brand is hard, but the issues of raising capital and trying to break into a massive industry dominated by men, has been challenging to say the least.
Going after what you deserve in life takes confidence and guts. Does confidence come naturally to you or did you have to learn it? What advice can you share for women on cultivating confidence and going after their dreams?
My advice is to not discount your ideas or abilities and act confident even if you are shaking in your shoes.
From a young age I have always dreamed big and been willing to take risks. In truth while I am extremely confident that I can handle virtually anything, I believe it is equally a component of a) believing in myself and b) pushing past the fear.
Sometimes I simply have to bulldoze through the fear and think to myself, “I can do this!” I’ve also learned to live with a great(er) amount of uncertainty and constantly remind myself that I’m not going to die if something fails. When struggling, I dissect the fear, analyze it, re-frame it and then it’s sometimes just taking the leap and trusting your gut.
The bottom-line is to live your fear and face it knowing that what you are doing is for something bigger, better, greater.
With success comes opportunity, but that also means you have your hands full. What keeps you inspired and motivated to keep going even on your most challenging days?
I am inspired by the current wave of women's empowerment and females who are paving their own way and achieving success in pursuit of their passions. Women are (re)defining or breaking the rules. I believe we can impact some of the systemic issues as more of us challenge the dynamics and help balance out the dismal stats. Those before us challenged the status quo and paved the way, but there is still much to do.
Owning Le Grand Courtâge has been surreal, exciting, scary…. Every time I see a bottle on a shelf or in a restaurant, I still smile. It’s hard to believe that this dream has turned into a reality. With any success comes a lot of work and perseverance. There will be days even when you collapse in exhaustion or cry or want to pack it up and call it quits. The hustle, sweat and tears make the successes even sweeter in the end.
Also, it’s important to remember that if it was easy, everyone would be doing it. Paris wasn’t built in a day, and while we must focus on the present, it’s important to have the long game in mind.
I am appreciative for every experience because it is part of the journey and without the good and bad, I wouldn’t have this exact life and the perspective I’ve gained.
If you could go back to the beginning of your career journey—with the knowledge you have now—what advice would you give yourself?
Have the audacity to believe and never let reality get in the way of your imagination.
Know that how you handle yourself in adversity is what really defines you.
To be successful you need confidence, a thick skin and an inner circle to exchange ideas, help with the pain points and be a shoulder to cry on occasionally.
Be kind to yourself. Believe in yourself. Learn to diffuse ‘no.’ And never, ever let anyone dull your sparkle.
We believe this shift in women-centered innovation will have wide-sweeping implications for the role women will play in the future of business, leadership and the economy - therefore, it is in all our best interests to be part of the change.
– Tawnya Falkner, Founder, Le Grand Courtâge
Le Grand Courtâge founded a dedicated grant and mentorship program created to support female entrepreneurs. What were your goals going into this initiative, and what are you hoping consumers take away?
Having started three companies, raised capital, and dealt with a partnership dissolution, economic downturns, and now the effects of Covid, I have a lot of insights and perspectives on building companies.
The path isn’t easy and we want to help to mentor and empower the next generation of business owners while being a more active participant. Through my experiences in real estate development, finance, consulting and now building a wine brand and company, I have tried to approach building a business differently and believe in collaboration over competition and the power of the community.
With this in mind, I created “ELEVATE” with the intent of pooling resources, using the power of the crowd, and providing mentorship to help the next class of aspiring entrepreneurs. I believe that each of us has special gifts and we can make an impact by investing a little time &/or money to pay it forward and help support others.
We encourage everyone to think about where/how they deploy dollars, and to realize that supporting female or minority owned businesses is helping affect the course of the future and supporting someone’s dreams.
With the massive IPO successes of companies like Bumble, Glossier, Rent the Runway - the list goes on, we’re seeing a rise of women-centered innovation: products and services designed by women for women. The investment ecosystem (still) seems unprepared to understand this opportunity, much less identify, invest in, and nurture this next generation of entrepreneurs. We believe this shift in women-centered innovation will have wide-sweeping implications for the role women will play in the future of business, leadership and the economy - therefore, it is in all our best interests to be part of the change.
Share your best advice, in two words or less.
“Live Joyously”
About the Grant & Mentorship Program:
Le Grand Courtâge’s ELEVATE is a 3-part program that will provide financial grants, curated mentorship & company amplification for up to 25 selected applicants. Up to $25,000 is available for grant awards in partnership with Ladies Who Launch and White House Black Market. Individual mentorship programs will run for 6 months. Ladies Who Launch is a mission driven, membership based 501(c)3 that empowers women entrepreneurs to thrive by providing access to educational resources and capital programs. For more information https://legrandcourtage.com/giving-back/ Applications open March 29th.